{"id":2564671,"url":"https://alion.io/job/mudflap-product-marketing-lead","title":"Product Marketing Lead, B2B","company":{"id":8941,"name":"Mudflap","domain":"mudflapinc.com","url":"https://alion.io/company/mudflap","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":88,"open_postings":15,"ghost_share":0,"stale_share":0.267,"repost_share":0,"time_to_fill_p50_days":62,"computed_at":"2026-10-20T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Palo Alto, United States","Austin, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":185000,"max":210000,"currency":"USD","period":"year","gross":null,"usd_annual":210000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-14T20:11:46Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-20T14:37:25Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"At Mudflap, we're modernizing the $1 trillion trucking industry, the backbone of the U.S. economy. By helping over 100,000 underserved small businesses save over $1.5 billion on fuel, Mudflap has quickly grown into a profitable fintech platform that processes billions in annual payment volume.\nTrucking keeps America moving, and Mudflap is building the technology to move the industry forward. This is an opportunity for a hands-on builder who moves fast, thinks strategically, and is excited to help define Mudflap's next chapter.\nWe're entering an ambitious new phase of growth, expanding beyond fuel and bringing Parade's freight technology into the Mudflap ecosystem. We're looking for an exceptional Product Marketing Lead, B2B to serve as the marketing lead for our Freight business-shaping the business and GTM strategy, orchestrating marketing across functions, and accelerating growth.\nThis is broader than a traditional product marketing role. You'll operate with a GM mindset for Freight within Marketing: deeply understanding the customer and market, identifying the biggest opportunities for growth, establishing GTM priorities, and bringing together Product Marketing, Growth, Brand, Creative, Content and other capabilities around an integrated strategy.\nYou'll personally own the core PMM disciplines-positioning, customer research, product launches, and Sales and Customer Success enablement-while serving as the strategic quarterback across Marketing and a close partner to Product, Sales, Customer Success and company leadership.\nYou'll be accountable not simply for what we launch, but for the commercial impact Marketing has on the Freight business.\nAI is fundamental to how we work. We're looking for someone who pushes its limits, builds new workflows, and challenges traditional approaches to product marketing.\nWork Location: Bay Area or Austin-Based, Hybrid\nThis role can be based in Austin, TX or Palo Alto, CA and involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely.\nTo support our team, we offer:\nCommuter benefits to ease your travel\n\nLunches and snacks to keep you fueled\n\nA collaborative, high-growth environment where you’ll work closely with talented teammates across the company\n\nExpectations (In this role, you will):\nLead Freight Marketing: Own the marketing strategy for Freight, identifying growth opportunities, setting priorities, and driving commercial impact.\n\nShape the Future of Parade: Lead the GTM strategy for integrating Parade into Mudflap, strengthening positioning, accelerating adoption, and driving growth.\n\nOwn B2B Product Marketing: Drive positioning, messaging, and product launches that differentiate our products and accelerate adoption.\n\nOrchestrate Marketing: Align Growth, Brand, Creative, Content, and Lifecycle around integrated strategies that drive business results.\n\nGet Close to Customers: Lead customer research, interviews, and competitive analysis to uncover insights that shape product and GTM strategy.\n\nWrite Exceptional Copy: Turn complex technology into clear, compelling messaging across campaigns, launches, sales materials, and customer communications.\n\nDrive Commercial Success: Equip Sales and Customer Success with the messaging, insights, and tools to win, retain, and grow customers.\n\nPush the Boundaries of AI: Build AI-powered workflows, experiment with emerging tools, and transform how we research, create, and execute.\n\nOwn Business Outcomes: Measure impact across acquisition, activation, retention, expansion, and revenue, optimizing investments to accelerate growth.\n\nExperience (What we look for):\n7+ years of B2B product marketing, GTM, or business leadership experience, ideally in SaaS, technology, marketplaces, or logistics.\n\nGM Mindset & Commercial Instincts: Understands business economics, complex B2B sales cycles, and what drives growth.\n\nExceptional GTM Ownership: Leads strategy through execution, prioritizes high-impact opportunities, and delivers measurable results.\n\nStrategic Leadership: Owns budgets, makes smart investment decisions, and influences cross-functional teams without direct authority.\n\nCustomer Obsession & Storytelling: Independently uncovers customer insights and translates complex products into exceptional positioning, messaging, and copy.\n\nAI at the Frontier: Builds with AI, experiments aggressively, and creates workflows that transform how marketing operates.\n\nBuilder Mentality: Hands-on, resourceful, and energized by ambiguity, fast execution, and significant ownership.\n\nBonus: Experience in freight, logistics, or transportation technology.\n\nPerks and Benefits (What we offer):\nCompetitive salary and equity in a high-growth startup\n\nMultiple health benefit options\n\nResponsible Time Off\n\n401(k) matching\n\nOpportunities and support for major career growth\n\nAnnual Company offsite event (Mudfest!)\n\nThe salary range for this role is $185,000 - $210,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, and other relevant factors will determine the exact compensation.\nCompany Overview (Who we are):\nMudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.\nHere are the core values that we believe in and look for in new teammates:\nBe Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do\n\nMake it Count: Act like an owner by focusing on the impact of your work\n\nFind a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates\n\nSweat the Details: We keep our standards high and achieve them by paying attention to every detail\n\nBe Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possible","description_format":"text","description_chars":6284,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Growth opportunities","Hybrid work"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Fleet Management","Coupons, Deals & Cashbacks"],"lifecycle":[{"event":"open","at":"2026-10-14T21:42:56Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 3","filings_12m":3,"filings_prev_12m":2,"green_card_filings_12m":0,"median_offered_wage_usd":182500,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":5,"expected_fill_days":62,"reasons":["conf:0","velocity","win:early"],"computed_at":"2026-10-20T05:45:00Z"},"pay":{"stated_usd_annual":210000,"is_top_pay":true},"html_url":"https://alion.io/job/mudflap-product-marketing-lead","json_url":"https://alion.io/job/mudflap-product-marketing-lead.json","meta":{"generated_at":"2026-10-20T17:19:22Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":19842,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-21T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":8941},"rest":"https://alion.io/mcp/rest/get_company?id=8941"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fmudflap-product-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fmudflap-product-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fmudflap-product-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/mudflap-product-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fmudflap-product-marketing-lead"}]}