Marketing Manager

Multi Choice for Restaurant Management & Operations is looking for a dynamic and experienced Marketing Manager to lead the marketing function for an exciting new business venture. This role is ideal for someone who combines strategic thinking with hands-on execution and is comfortable building and growing a brand from the ground up.

Key Responsibilities:

• Develop and execute the overall marketing and go-to-market strategy.

• Establish the brand’s positioning, messaging, and communication strategy.

• Plan and oversee integrated digital and offline marketing campaigns.

• Lead and coordinate the marketing team across performance marketing, social media, content creation, graphic design, and video production.

• Develop strategies for customer acquisition, engagement, retention, and brand awareness.

• Plan and manage the marketing budget and ensure efficient allocation across channels.

• Establish and track key marketing KPIs, including CAC, ROAS, conversion, engagement, and retention.

• Conduct market, competitor, and consumer research to identify opportunities and emerging trends.

• Oversee social media strategy, partnerships, influencer collaborations, promotions, and launch activities.

• Work closely with Management, Operations, Business Development, and Technology teams to align marketing activities with business objectives.

• Analyze campaign performance and continuously optimize marketing activities based on data and customer insights.

• Manage external agencies, vendors, and marketing partners when required.

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.

• 4–7 years of relevant marketing experience, with previous leadership or team-management experience preferred.

• Strong understanding of digital marketing, branding, performance marketing, social media, and content strategy.

• Proven ability to develop and execute marketing strategies and campaigns from concept to implementation.

• Strong analytical, leadership, communication, and project-management skills.

• Experience managing marketing budgets and performance KPIs.

• Excellent command of Arabic and English.

• Experience within startups, technology, e-commerce, delivery platforms, F&B, or other consumer-facing businesses is a strong advantage.

• Entrepreneurial mindset with the ability to work effectively in a fast-paced, growing environment.