Territory sales officer

Territory sales officer

Company: Munchee
Location: Accra, Kumasi, Northern Sector, Bono and Bono East, Ghana
Employment type: Full-time

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About Munchee

Munchee is focused on delivering quality products to consumers and building strong relationships with distributors, retailers, and business partners. We recognise that an effective sales team plays a vital role in expanding market reach, improving product availability, and driving sustainable business growth.

We aim to foster a welcoming, supportive, and performance-driven work environment where employees can develop their skills, share ideas, and achieve their professional goals.

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We are seeking energetic, results-oriented, and customer-focused Territory Sales Officers to join our team across Accra, Kumasi, the Northern Sector, Bono, and Bono East. Successful candidates will drive sales growth, strengthen relationships with distributors and retailers, expand market coverage, and ensure the effective distribution of our products within their assigned territories.

Job purpose

The Territory Sales Officer will manage sales activities within an assigned territory, identify new business opportunities, strengthen existing customer relationships, and achieve sales and distribution targets.

The successful candidate will work closely with distributors, wholesalers, retailers, and internal sales teams to increase product visibility, improve market penetration, and support the company’s commercial objectives.

Key duties and responsibilities

• Develop and implement territory sales plans to achieve assigned sales, distribution, and revenue targets.
• Build and maintain strong relationships with distributors, wholesalers, retailers, and other customers.
• Identify new business opportunities and expand the company’s customer base within the assigned territory.
• Conduct regular market visits to monitor product availability, customer demand, competitor activities, and market trends.
• Promote the company’s products and ensure effective product placement and visibility at retail outlets.
• Monitor sales performance, identify gaps, and implement practical strategies to improve results.
• Coordinate with distributors and sales partners to maintain adequate stock levels and minimise product shortages.
• Negotiate sales opportunities and maintain productive customer relationships in line with company policies.
• Monitor competitor pricing, promotional activities, and market developments, and share relevant insights with management.
• Implement approved sales promotions and marketing activities to increase product awareness and customer demand.
• Prepare accurate sales reports, market intelligence updates, customer records, and territory performance reports.
• Follow up on customer orders, deliveries, payments, and other sales-related matters to support efficient service delivery.
• Identify underperforming outlets and develop action plans to improve sales and distribution coverage.
• Work collaboratively with the sales and marketing teams to execute commercial strategies and achieve business objectives.
• Maintain professional relationships with customers and resolve sales-related concerns promptly.
• Meet regularly with management to review performance, discuss challenges, and recommend improvements.

Required qualifications and experience

Candidates should meet the following requirements:

• Possess a diploma or bachelor’s degree in Marketing, Sales, Business Administration, or a related field. Relevant practical experience may also be considered.
• Have 2–3 years of relevant sales experience in the fast-moving consumer goods (FMCG) industry.
• Demonstrate a proven ability to achieve sales targets and develop strong customer relationships.
• Possess knowledge of territory management, distribution channels, retail sales, and customer acquisition.
• Demonstrate strong negotiation, communication, and interpersonal skills.
• Have good numerical and analytical skills to monitor sales performance and prepare reports.
• Demonstrate the ability to identify market opportunities and respond effectively to competitive pressures.
• Be self-motivated, proactive, and comfortable working towards targets in a fast-paced environment.
• Demonstrate strong organisational and time-management skills.
• Be willing to travel regularly within the assigned territory to visit customers, distributors, and retail outlets.

Previous experience selling food products, beverages, snacks, or other consumer goods will be an added advantage.

Available locations

Munchee is seeking Territory Sales Officers to support sales growth in the following areas:

• Accra: Manage customer relationships, distribution, and sales opportunities across the Greater Accra market.
• Kumasi: Expand market coverage and strengthen distributor and retailer relationships across the Ashanti Region.
• Northern Sector: Develop sales opportunities and improve product availability throughout assigned northern markets.
• Bono and Bono East: Grow distribution networks, increase retail penetration, and strengthen customer engagement across both regions.

Applicants should indicate their preferred location when submitting their applications, where the recruitment platform allows.

Key competencies

• Territory sales management
• FMCG sales and distribution
• Customer relationship management
• Negotiation and selling skills
• Market research and competitor analysis
• Sales forecasting and target achievement
• Product merchandising and market development
• Reporting and data analysis
• Communication and interpersonal effectiveness
• Initiative, accountability, and problem-solving

What we offer

At Munchee, we aim to create a welcoming and supportive environment where employees can grow professionally, develop their sales expertise, and contribute to the company’s success.

As a Territory Sales Officer, you will have the opportunity to build valuable business relationships, expand market reach, strengthen distribution networks, and contribute directly to sales growth.

We value teamwork, customer satisfaction, initiative, and performance. We welcome motivated sales professionals who are passionate about FMCG sales and ready to make a meaningful impact in their assigned territories.

How to apply

Apply online by clicking the application button.

Please indicate your preferred location: Accra, Kumasi, Northern Sector, Bono, or Bono East.

Application deadline: 23 October 2026