{"id":1809660,"url":"https://alion.io/job/my-amazon-guy-b2b-performance-marketing-manager","title":"B2B Performance Marketing Manager","company":{"id":2021932,"name":"My Amazon Guy","domain":"myamazonguy.com","url":"https://alion.io/company/myamazonguy","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":{"label":"EST","utc_offset_min":-5,"utc_offset_max":-5},"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US","CA"],"hiring_countries_total":2,"salary":null,"salary_estimate":{"min_usd":53000,"max_usd":118000,"period":"year","method":"global_role_seniority_cell","sample_n":2370},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"Instagram","optional":false},{"name":"A/B Testing","optional":true},{"name":"GA4","optional":true},{"name":"LinkedIn","optional":true},{"name":"Meta Ads","optional":true},{"name":"YouTube","optional":true}],"status":"live","first_seen_at":"2026-10-03T20:14:50Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-14T09:10:25Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"This is a remote position.\nWe are seeking a strategic and results-driven B2B Performance Marketing Manager to lead and scale our paid acquisition and demand generation efforts. This role is responsible for driving qualified leads, pipeline growth, and revenue through data-backed performance marketing strategies.\nThe ideal candidate is highly fluent in Google Ads and Meta (Facebook & Instagram) advertising, with a strong understanding of B2B funnels, attribution, and lifecycle marketing. TikTok experience is a plus. This role sits under the Marketing Department and works closely with Sales, Content, Creative, and CRO teams to ensure consistent, scalable growth.\nAbout My Amazon Guy\nMy Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.\nKey Responsibilities\nPerformance & Demand Generation\n\nDesign, execute, and optimize B2B performance marketing campaigns across Google Ads and Meta, focused on lead generation, MQLs, SQLs, and pipeline contribution\nOwn full-funnel strategy: awareness, consideration, conversion, and retargeting\nManage budgets, bidding strategies, targeting, and channel mix to maximize ROI and CAC efficiency\nLeverage attribution models and performance data to guide decisions and forecasting\nAnalytics & Optimization\n\nAnalyze campaign performance using GA4, ad platform data, CRM insights, and dashboards\nContinuously test and optimize creatives, audiences, offers, and landing pages\nPartner with CRO to improve conversion rates across forms, landing pages, and lead flows\nDevelop and validate hypotheses through structured A/B testing\nCreative & Messaging Strategy\n\nCollaborate with creative and content teams to develop high-performing B2B ad creatives and copy\nEnsure messaging aligns with ICPs, buyer stages, and sales enablement goals\nGuide creative testing frameworks and scaling strategies\nTeam Leadership & Operations\n\nManage and mentor media buyers and performance marketers\nSupport recruitment, onboarding, training, and skill development\nBuild scalable workflows, SOPs, and documentation for paid acquisition and lead gen\nEnsure smooth cross-functional collaboration with Sales, RevOps, and Marketing stakeholders\nInnovation & Growth \n\nStay ahead of B2B performance marketing trends, platform updates, and best practices\nMaintain active certifications on Google Ads and Meta platforms\nExplore emerging channels and formats (TikTok, LinkedIn, YouTube, etc.) where applicable\nRequirements\n3+ years in performance marketing with a strong B2B lead generation focus\nDeep expertise in Google Ads and Meta Ads (TikTok is a plus)\nProven experience managing full-funnel B2B campaigns tied to pipeline and revenue\nStrong understanding of CRO, landing page optimization, and A/B testing\nExperience working with CRM systems and marketing attribution\nProven leadership experience managing and developing teams\nData-driven mindset with strong analytical and optimization skills\nExcellent communication, organization, and stakeholder management skills\nTechnical Requirements \n\nA computer with dual monitor setup is required\nComputer with at least 8GB of RAM\nMust have at least 25 MBPS internet speed\nCamera with at least 1080p resolution\nBenefits\n40 hours a week, 8 hours a day\nCompetitive salary base\nPermanent work-from-home setup\nUnlimited FREE access to MAG School courses and SOP Library\nWork schedule is in Eastern Standard Time (EST), Monday-Friday only\nOpportunities for professional development and career 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