{"id":1809666,"url":"https://alion.io/job/my-amazon-guy-dtc-team-lead","title":"DTC Team Lead","company":{"id":2021932,"name":"My Amazon Guy","domain":"myamazonguy.com","url":"https://alion.io/company/myamazonguy","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Management","role_family":"Management","seniority":"lead","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":{"label":"EST","utc_offset_min":-5,"utc_offset_max":-5},"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US","CA"],"hiring_countries_total":2,"salary":null,"salary_estimate":{"min_usd":56000,"max_usd":156000,"period":"year","method":"global_role_seniority_cell","sample_n":4842},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Magento","optional":false},{"name":"WooCommerce","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-10-03T20:14:50Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-10-22T20:20:46Z","board_verified":true,"closed_at":null,"days_open":19,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":19},"description":"This is a remote position.\nThe DTC Team Lead is the director-level owner of Direct-to-Consumer (DTC) growth strategy, overseeing Brand Strategists and cross-functional channel specialists to ensure every client’s DTC program is profitable, scalable, and strategically aligned. This leader drives the vision for client acquisition and retention across paid social, search, lifecycle marketing (email/SMS), and CRO, ensuring strategies are not just well-executed but forward-thinking and integrated with Amazon marketplace efforts.\nAs a player-coach, the DTC Team Lead provides strategic direction, ensures operational excellence, and develops talent within the DTC team. They partner closely with Brand Strategists, Creative Strategists, and executives to align client goals with the company's growth mission. This role balances high-level strategy, leadership, and client-facing influence with the ability to dive deep into data and frameworks when needed.\nKey Responsibilities\nOwn and evolve DTC growth strategy across paid social, search, email/SMS, and CRO to meet portfolio-wide KPIs.\nLead and mentor Brand Strategists and channel specialists, ensuring executional excellence and scalable processes.\nAct as strategic partner for high-value clients, aligning DTC and Amazon efforts, and guiding budgets and roadmaps.\nMonitor performance metrics (ROAS, CAC, LTV, retention) and drive timely optimizations and strategic pivots.\nCollaborate cross-functionally with creative, media, and analytics teams to deliver integrated, high-impact campaigns.\nRequirements\nProven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable success in driving e-commerce growth.\nExperience in DTC/B2C digital marketing, with a proven record of scaling profitable multi-channel campaigns (ROAS, CAC, Retention, AOV).\nDeep expertise in brand strategy, digital marketing, and consumer engagement across paid social (Meta, TikTok), search marketing, email/SMS, and CRO.\nProficiency with e-commerce platforms (Shopify, Magento, WooCommerce), web analytics, and CRM systems.\nStrong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis.\n3-5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists.\nStrong executive presence: excellent communication and presentation skills, with the ability to influence stakeholders at all levels.\nCreative thinker with the ability to balance innovation with performance-driven execution.\nData-driven mindset with sharp analytical and optimization skills.\nExceptional organizational skills with the ability to prioritize across a large client portfolio.\nAdaptability to thrive in a fast-paced, constantly evolving DTC environment.\nCertifications in Meta, TikTok, Google Ads, and advanced analytics platforms strongly preferred.\nTechnical Requirements\nA computer with dual monitor setup is required\nComputer with at least 8GB of RAM\nMust have at least 25 MBPS internet speed\nCamera with at least 1080p resolution\nBenefits\n40 hours a week, 8 hours a day\nCompetitive salary base\nPermanent work-from-home setup\nUnlimited FREE access to MAG School courses and SOP Library\nWork schedule is in Eastern Standard Time (EST), Monday-Friday only\nOpportunities for professional development and career advancement","description_format":"text","description_chars":3336,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":5,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Professional development"],"hiring_locations":[{"name":"United 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