{"id":1967459,"url":"https://alion.io/job/my-amazon-guy-social-media-manager-dtc","title":"Social Media Manager (DTC)","company":{"id":2021932,"name":"My Amazon Guy","domain":"myamazonguy.com","url":"https://alion.io/company/myamazonguy","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":{"label":"EST","utc_offset_min":-5,"utc_offset_max":-5},"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US","CA"],"hiring_countries_total":2,"salary":null,"salary_estimate":{"min_usd":53000,"max_usd":116000,"period":"year","method":"global_role_seniority_cell","sample_n":2986},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Asana","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"WordPress","optional":false},{"name":"YouTube","optional":false},{"name":"PHP","optional":true}],"status":"live","first_seen_at":"2026-10-06T17:52:50Z","employer_posted_date":"2026-10-14","last_verified_at":"2026-11-05T09:33:32Z","board_verified":true,"closed_at":null,"days_open":29,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":29},"description":"This is a remote position.\nWe are looking for a Social Media Manager to lead and oversee the strategy, growth, and execution of our Direct-to-Consumer (DTC) social media initiatives. This role is responsible for building scalable, performance-driven social strategies that support customer acquisition, retention, and brand growth. The Social Media Manager will lead the social team, ensure alignment with DTC business goals, and drive measurable results such as increased traffic, leads, subscribers, engagement, and revenue across multiple platforms.\nThis role serves as the leader for DTC social marketing efforts, combining creative direction with analytical decision-making while fostering innovation, accountability, and excellence within the team.\nKey Responsibilities \n\nLead the development and execution of DTC-focused social media strategies aligned with customer acquisition, retention, and revenue goals.\nProvide leadership, direction, and coaching to the social media team to ensure consistent, high-quality output.\nOversee content planning, creation, scheduling, and publishing across platforms, including Instagram, Facebook, TikTok, YouTube, LinkedIn, and emerging channels.\nManage and optimize paid and organic social initiatives, tracking performance against DTC KPIs such as engagement, CTR, conversions, and ROAS.\nEnsure brand consistency, strong storytelling, and high-quality community engagement across all social channels.\nCoordinate the timely delivery of YouTube timestamps, WordPress content, and supporting creative assets.\nStay ahead of social and DTC trends, testing new formats, platforms, and growth strategies to improve reach and performance.\nCollaborate closely with DTC managers, creatives, and marketing peers to align social strategies with broader campaigns and launches.\nDrive accountability and workflow efficiency using Asana or other project management tools.\nLead team syncs, strategic planning sessions, and cross-functional meetings as needed.\nRequirements\n3+ years of proven leadership experience in social media management, preferably within a DTC brand, agency, or fast-paced growth environment.\nExpertise in Instagram, Facebook, LinkedIn, TikTok, YouTube, and emerging platforms.\nStrong creative and strategic thinking skills with a track record of delivering measurable growth.\nDemonstrated ability to manage, mentor, and lead a team to achieve ambitious goals.\nSkilled in balancing multiple projects and deadlines while maintaining quality.\nExcellent communication, problem-solving, and organizational skills.\nSolid understanding of paid and organic social media, including campaign development, analytics, testing, and performance optimization tied to business outcomes.\nBenefits\n40 hours a week, 8 hours a day\nCompetitive salary base\nPermanent WFH setup\nWork schedule is in EST (Monday-Friday only)\nOpportunities for professional development and career advancement","description_format":"text","description_chars":2918,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":3,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Professional development"],"hiring_locations":[{"name":"United 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