{"id":3373897,"url":"https://alion.io/job/nandos-local-marketing-manager","title":"Local Marketing Manager","company":{"id":1832077,"name":"Nando's","domain":"nandos.co.uk","url":"https://alion.io/company/nandos-co-uk","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":81,"open_postings":28,"ghost_share":0,"stale_share":0.75,"repost_share":0.036,"time_to_fill_p50_days":27,"computed_at":"2026-11-04T06:34:25Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["United Kingdom"],"countries":["GB"],"hiring_countries":["GB"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":43000,"max_usd":88000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":31},"experience_years_min":8,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-27T00:00:00Z","employer_posted_date":"2026-10-27","last_verified_at":"2026-11-04T15:08:52Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"Salary up to: CompetitiveAbout the role...\nNando's is on a journey to Create Lasting Happiness, making a difference to the lives of our people, our customers, and the communities we work in. We create memorable experiences for everyone we work with, from our nandocas, communities, founders and suppliers to, most importantly, our customers.\nYou'll report into the Head of Customer Business Partnering and join a team of six other regional Local Marketing Managers (aka Customer Business Partners) in the Customer Team. Together, we champion the customer and partner with restaurant operations at a regional level, and support restaurants to drive like-for-like volume growth, brand love, and brilliant customer service.\nYou'll be the thinking partner on all things customer for your Regional Director (RD), working within their cross-functional team to find opportunities for sales growth and service excellence, and making sure the Customer Team understands and responds to our restaurant’s needs.\nA day in the life...\nThe role is responsible for the following key areas:\nWorking collaboratively with restaurant operations (RDs & MDs) to identify and deliver sales and service improvement plans, celebrate success, share best practice, and be thinking partners to operators, while being the voice of Ops within the Customer Team. \nWorking with RDs to ensure the customer is part of all strategic decisions and plans within the region. Being the voice of the customer, representing and landing all marketing activities brilliantly, and feeding back successes and learnings. \nWorking with MDs and restaurants according to agreed priorities, acting as brand champions within Ops, being guardians of brand standards, and communicating agreed strategic marketing initiatives / campaigns, helping to implement them to a high standard. \nEnsuring a two-way flow of communication between the Customer and Ops Team, so key information about our plans, performance and learnings is cascaded from RD to MD to Patraos. \nWhat you'll be doing...\nStakeholder Management & Influencing\nWork with RDs, MDs and Patraos (General Managers) to identify and deliver sales and service improvement plans, celebrate success, and share best practice. \nBe a thinking partner to operators and the voice of Ops within the Customer Team, ensuring their challenges and needs are understood. \nBring the right Customer Team SMEs into RD, MD and Ops meetings to build shared understanding, improve plans and strengthen relationships. \nJoin periodic RD business partner meetings and business planning sessions, helping set quarterly priorities with your RD so they land with MDs and restaurants. \nAttend MD business reviews when needed to support food, service and brand standards and spot local sales opportunities. \nBe the voice of the customer in all strategic decisions and plans within the region, and feed back successes and learnings. \nAct as a brand champion and ambassador with MDs, and guardian of brand standards \nSales Growth & Customer Experience\nKeep your finger on the pulse of restaurant performance in your region and identify areas that need marketing support. \nVisit restaurants to understand challenges and opportunities within the restaurant four walls (food, experience and brand standards), and opportunities to drive more customer visits. \nDiagnose growth headroom across the region, city or restaurant level, working with Insight & Analytics and Finance Business Partners. \nSupport the consistent implementation of service and brand standards across the region to ensure customers get a great brand experience and keep coming back. \nIdentify and deliver initiatives to unlock incremental growth locally or nationally (e.g. office lunches, Christmas group bookings.) \nTurn insights and actionable data into service recommended improvement plans with restaurant teams that drive accountability. \nLocal Marketing Campaigns & Initiatives\nBe regional marketing lead for national campaigns such as Christmas and Halloween, bringing local insights to help inform planning and brilliant delivery at hyper-local level. \nCarry out local recce to inform the creation of customer-centric marketing plans for New Openings & Refurbs based on local insight, which drive brand love, commercial growth and relevance in the local community. \nEnsure RDs and MDs are well informed of both National and Regional marketing initiatives to ensure high engagement and smooth execution, so customers get the best brand experience. \nSpot opportunities to build connections with key audiences in local communities to drive brand love and sales regionally and ensure restaurant teams have the marketing collateral and support to show up brilliantly. \nRun post-campaign reviews of larger scale local marketing and regional activations, surfacing learnings and recommendations for future optimisation across the team. \nEffectively manage a local marketing budget and ensure it is put to best use and aligned to agreed strategic objectives and priorities. \nLocal Marketing Guidelines, Tools & Best Practice\nDevelop and evolve sales and service-driving collateral, tools and best practice as per the local marketing brand guidelines and guide restaurants on what great looks like. \nEmpower restaurant managers to unlock local opportunities, and share best practice / learnings, so it can be applied across restaurants with capacity to grow at a national level. \nHot Skills required...\n8+ years of experience in a marketing / brand/ campaigns manager role, gained within a hospitality, retail or other large multi-site business. \nAbility to build customer centric marketing and campaigns plans end to end, from insights to brief, to post launch review. \nStakeholder management and communication skills with a proven ability to work together with and influence people across different disciplines and levels. \nNaturally curious and collaborative, knows how and when to bring others along to get the best outcomes, and open to sharing best practice for collective team learning \nOrganised, proactive and self-driven, able to manage multiple project / priorities at once and communicate clearly along the way \nCommercial mindset, able to diagnose barriers and drivers of success, and putting action plans in place to unlock results, across sales and service. \nCritical thinking with an ability to combine data from multiple sources and look at opportunities from different angles to make sound customer, brand and experience decisions and recommendations. \nCreative mindset with a strong eye for what good looks like and what is right and relevant for the brand \nResourceful with the ability to spot opportunities, solve problems and come up with robust workable solutions \nAnalytical skills, able to set clear targets, measure performance, and make solid commercials and brand recommendations that help to protect and grow the business. \nWhat's in it for you...\nYou’ll join a business with strong purpose and values, in a relaxed and informal environment that is highly driven and ambitious. \nThe chance to be part of a brilliant Customer / Marketing team in a fun people-centric culture \nA role with impact and an ability to influence and impact millions of customers each week and help further grow a much-loved restaurant brand. \nExtra Hot Benefits...\nCompany bonus\n25 days holiday + bank holidays\nFree Nando’s when you're working (and 40% discount when you're not)\nAnnual team trips, AKA a free holiday\nReward membership scheme and access to great discounts\nFour-week sabbatical every five years you’ve been with us\nPrivate healthcare","description_format":"text","description_chars":7592,"description_truncated":false,"requirements":{"experience_years_min":8,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United Kingdom","iso":"GB","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Catering & Food Services"],"lifecycle":[{"event":"open","at":"2026-10-28T02:08:21Z"}],"visa":[{"country":"GB","licensed_sponsor":true,"evidence":"Licensed UK visa sponsor (Senior or Specialist Worker, Skilled Worker)","filings_12m":null,"filings_prev_12m":null,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Global Business Mobility: Senior or 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