{"id":2120002,"url":"https://alion.io/job/natwestgroup-digital-analyst-vp","title":"Digital Analyst, VP","company":{"id":184520,"name":"NatWest Group","domain":"natwestgroup.com","url":"https://alion.io/company/natwestgroup","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":null},"role":"Analytics","role_family":"Analytics","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India","Chennai, India","Gurgaon, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":32000,"max_usd":72000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":294},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"JavaScript","optional":false}],"status":"live","first_seen_at":"2026-10-08T23:55:11Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-12T14:43:43Z","board_verified":true,"closed_at":null,"days_open":3,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":3},"description":"Join us as a Digital Analyst\nIn this key role, you’ll be developing new insights from the digital estate using a range of digital analytics tools to drive increased engagement and improved customer experience\nYou’ll be partnering with the Digital business, using data to drive effortless digital customer experiences\nThis is an opportunity to act as a trusted adviser on any matters relating to digital data and help the bank deliver a best-in-class digital experience\nWe're offering this role at vice president level\nWhat you'll do\nAs a Digital Analyst, you’ll be defining and developing suitable metrics to ensure the digital business have a clear view of success. You’ll also be undertaking detailed analysis of digital data to generate business intelligence.\nIn addition, you’ll be:\nProviding expert consultancy on strategies to reduce customer friction and improve funnel conversion rates across digital channels\nUsing data to spot opportunities for optimisation campaigns and implementing using the appropriate programmes and tools\nProviding the business with support to help it deliver on its ambition of ultra-personalised customer experiences\nProviding formal training and informal coaching to support to stakeholders, with the aim of enabling self-service of analytical tools\nThe skills you'll need\nWe’ll look to you to bring hands on experience with digital analytic tools and platforms, along with significant relevant digital analytics experience, either agency or client side, with a proven track record of delivering improvements to digital customer experience through leveraging data and insights. You'll need at least twelve years of experience in digital analytics, leveraging tools such as Adobe Analytics, Customer Journey Analytics (CJA), Adobe Target, and Adobe Journey Optimizer (AJO) to generate actionable insights from digital channels that drive customer engagement and enhance digital experiences.\nYou'll act as a subject matter expert on digital analytics platforms and data strategy, partnering with business stakeholders as a trusted advisor to deliver data-driven customer outcomes. You'll be responsible for translating business requirements into effective measurement and optimization solutions, collaborating closely with digital tagging developers to ensure accurate implementation and solution design. Strong experience in customer journey analysis, personalization, experimentation, digital performance measurement, and mentoring junior team members is essential.\nYou’ll also demonstrate:\nSignificant experience of delivering the optimisation of campaigns and large scale personalisation programmes\nSignificant experience of managing, configuring and utilising a data management platform to optimise performance media spend\nA solid understanding of web technologies such as HTML, JavaScript or CSS and up to date digital industry knowledge and best practice\nA good working knowledge of digital journey design and product process, as well as SEO and digital marketing\nThe ability to interpret complex business requirements and manage demands of multiple stakeholders in a fast-paced environment with competing priorities\nExcellent communication skills, including the ability to present in senior forums and influence business decisions and stakeholders with the use of insight\nHours\n45 Job Posting Closing Date:\n22/10/2026","description_format":"text","description_chars":3359,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Financial Services","Commercial & Retail Banks","Wealth Management & Financial Advisors"],"lifecycle":[{"event":"open","at":"2026-10-08T23:55:11Z"}],"visa":[],"liveness":{"score":85,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.901,"p_room":0.945,"age_days":3,"expected_fill_days":9,"reasons":["conf:3","velocity","win:mid"],"computed_at":"2026-10-12T06:55:09Z"},"pay":null,"html_url":"https://alion.io/job/natwestgroup-digital-analyst-vp","json_url":"https://alion.io/job/natwestgroup-digital-analyst-vp.json","meta":{"generated_at":"2026-10-12T16:09:00Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":25789,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":184520},"rest":"https://alion.io/mcp/rest/get_company?id=184520"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnatwestgroup-digital-analyst-vp"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnatwestgroup-digital-analyst-vp"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnatwestgroup-digital-analyst-vp"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/natwestgroup-digital-analyst-vp\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnatwestgroup-digital-analyst-vp"}]}