Lead Generation Specialist

The Tenant Acquisition Specialist is responsible for managing the end-to-end process of tenant acquisition - from the moment a prospective tenant expresses interest, all the way through to contract signing. This role sits at the intersection of sales, customer service, and real estate operations, and plays a critical part in ensuring our rental units are occupied with qualified, satisfied tenants.

The ideal candidate is a confident communicator, a skilled negotiator, and a detail-oriented professional who thrives in a fast-paced, target-driven environment.

KEY RESPONSIBILITIES

Lead Management & Initial Contact

• Promptly respond to inbound inquiries from prospective tenants across all channels
• Qualify leads by understanding their requirements, budget, preferred location, and move-in timeline.
• Maintain an organized and up-to-date lead pipeline in the CRM system.
• Follow up consistently with leads to move them through the acquisition funnel.

Unit Matching & Property Showings

• Review available inventory to identify units that match each tenant's specific needs and preferences.
• Schedule and conduct property viewings, providing detailed and accurate information about each unit.
• Present the features, benefits, and terms of available units in a compelling and professional manner.
• Coordinate with property management to ensure units are show-ready at the time of viewings.

Negotiation & Deal Closing

• Negotiate rental terms with prospective tenants, including rent price, lease duration, payment schedules, and special conditions; within approved guidelines.
• Handle objections professionally and work to find mutually beneficial solutions.
• Guide tenants through application requirements and ensure all documentation is completed accurately.
• Achieve and consistently exceed monthly occupancy and signing targets.

Tenant Onboarding & Contract Signing

• Oversee the contract preparation process in coordination with the property management team
• Walk tenants through contract agreements, ensuring full understanding of all terms and conditions.
• Collect required signatures, deposits, and documentation to finalize the tenancy.
• Ensure a smooth handover to the property management team post-signing.

QUALIFICATIONS & REQUIREMENTS

Education & Experience

• Bachelor's degree in Business, Marketing, Real Estate, or a related field (preferred, not required).
• 1-2 years of experience in leasing, real estate sales, tenant acquisition, or a client-facing sales role.
• Prior experience working with CRM tools is a strong advantage.