{"id":2970526,"url":"https://alion.io/job/nbcuniversal-senior-product-manager-programmatic-demand","title":"Senior Product Manager, Programmatic Demand","company":{"id":18514,"name":"NBCUniversal","domain":"nbcuniversal.com","url":"https://alion.io/company/nbcuniversal-com","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":80,"open_postings":14,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":20,"computed_at":"2026-10-24T06:02:35Z"}},"role":"Product","role_family":"Product","seniority":"senior","employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":140000,"max":175000,"currency":"USD","period":"year","gross":null,"usd_annual":175000},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GDPR","optional":false}],"status":"live","first_seen_at":"2026-10-19T20:23:28Z","employer_posted_date":"2026-10-19","last_verified_at":"2026-10-24T05:33:15Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.\nOur impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.\n NBCUniversal’s Ad Sales One Platform Ad Products team builds and operates the systems that power NBCUniversal’s $10B+ advertising business, including core ad serving, programmatic, and activation capabilities across CTV and digital.\nWithin AP&S, the Programmatic Demand team is responsible for product strategy and development of demand-side capabilities across NBCU’s programmatic ecosystem.\nWe are seeking a Senior Product Manager, Programmatic Demand to drive the evolution of how programmatic demand is optimized, scaled, and productized across NBCU’s streaming footprint.\nRole Overview\nThis role focuses on developing scalable products, systems, and workflows that improve programmatic demand performance across NBCU’s ad tech stack.\nYou will identify inefficiencies in auction dynamics, platform behavior, and partner integrations-and translate those insights into durable product solutions rather than one-off optimizations.\nA key focus area will be live event monetization, where concurrency, DSP behavior, and system constraints introduce complex demand-side challenges that require structured, product-led solutions.\nKey Responsibilities\nAuction Performance & Optimization Systems\nDesign and build scalable solutions (tools, workflows, automation) to analyze and optimize auction performance across bid rate, win rate, fill, pacing, and timeouts\nTranslate performance insights into productized capabilities (e.g., automated optimization frameworks, configuration layers, or decisioning logic)\nPartner with Engineering to implement systems that continuously improve demand efficiency and revenue outcomes\nLive Event Monetization (CTV Focus)\nIdentify performance gaps and system constraints in live event auctions (e.g., scaling limits, DSP throttling, timeout behavior)\nDrive development of product solutions to increase stability, scalability, and performance in high-concurrency environments\nPartner cross-functionally and externally to ensure platform and partner readiness for tentpole events\nPlatform Configuration & Deal Strategy\nDefine product-driven approaches to deal structure, configuration standards, and optimization across PG and PMP\nImprove how platform settings (e.g., in FreeWheel and partner DSPs) translate into predictable demand performance\nProductize best practices to reduce inefficiencies and variability in deal execution\nPartner Integrations & Performance\nIdentify systemic partner performance issues and drive long-term solutions (vs. one-off fixes)\nInform product strategy based on partner capabilities, limitations, and evolving DSP behavior\n Additional Responsibilities\nProduct Development & Testing: Own requirements and validation for demand optimization features and experiments\nCross-Functional Leadership: Align Product, Engineering, Ad Ops, Sales, and Strategy on priorities and outcomes\nIssue Resolution: Lead root cause analysis and improve systems/processes to prevent recurring issues\nDocumentation & Enablement: Translate product functionality into clear internal guidance and GTM alignment\nMarket Insights: Monitor industry trends and inform product direction\nQualifications\nStrong understanding of programmatic advertising ecosystems, including digital ad serving, measurement frameworks, identity signals, and privacy controls-and how these components work together to enable scalable, addressable advertising across CTV and digital environments\nExperience implementing and validating measurement and data pipelines, with a focus on ensuring consistency and accuracy across platforms (e.g., bid requests, attribution, viewability, IVT, and delivery metrics)\nSolid working knowledge of privacy regulations and industry signals (e.g., CCPA, GDPR, GPP, ATT, COPPA), and their implications for data usage, identity resolution, targeting, and measurement in a programmatic context\nExperience understanding identity and user signals (e.g., device IDs, platform identifiers, consent signals) to enable privacy-compliant audience targeting and optimization\nProven ability to translate complex technical, business, and regulatory requirements into scalable, productized solutions - particularly within programmatic demand, auction dynamics, or partner integrations\nStrong analytical and problem-solving skills, with experience diagnosing performance gaps, data discrepancies, and system inefficiencies, and driving root-cause resolution in production environments\nExperience developing or leveraging automation and/or AI-driven approaches to monitor, validate, and improve the stability, quality, and performance of demand systems and measurement capabilities\nExcellent communication and collaboration skills, with the ability to operate effectively across Product, Engineering, Ad Ops, Sales, Strategy, and external partners to drive aligned outcomes\nDemonstrated ability to operate in high-scalability, high-concurrency environments (e.g., CTV and live events), with a product mindset focused on building durable, system-level solutions rather than one-off fixes\nMinimum of 3+ years of product management experience, preferably within digital advertising, ad tech, or data-driven platforms; experience in CTV, streaming, or programmatic demand strongly preferred\nAdditional Requirements:\nHybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.\nThis position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.\nSalary range: $140,000 - $175,000 (bonus eligible)\n As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.\nIf you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to .","description_format":"text","description_chars":8154,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Vision insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Broadcasting","Film Production","Theme Parks & Attractions","Streaming & OTT Platforms"],"lifecycle":[{"event":"open","at":"2026-10-21T02:09:17Z"}],"visa":[],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":4,"expected_fill_days":20,"reasons":["conf:0","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-10-24T06:02:35Z"},"pay":{"stated_usd_annual":175000,"is_top_pay":false},"html_url":"https://alion.io/job/nbcuniversal-senior-product-manager-programmatic-demand","json_url":"https://alion.io/job/nbcuniversal-senior-product-manager-programmatic-demand.json","meta":{"generated_at":"2026-10-24T08:37:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":12202,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":18514},"rest":"https://alion.io/mcp/rest/get_company?id=18514"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnbcuniversal-senior-product-manager-programmatic-demand"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnbcuniversal-senior-product-manager-programmatic-demand"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnbcuniversal-senior-product-manager-programmatic-demand"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/nbcuniversal-senior-product-manager-programmatic-demand\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnbcuniversal-senior-product-manager-programmatic-demand"}]}