{"id":3332686,"url":"https://alion.io/job/nefis-cosmetics-kontent-menedzher","title":"Контент-менеджер","company":{"id":447304,"name":"Nefis Cosmetics","domain":"nefco.ru","url":"https://alion.io/company/nefco","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"HeadHunter","truth_index":{"grade":"C","score":56,"open_postings":11,"ghost_share":0.636,"stale_share":0,"repost_share":0.727,"time_to_fill_p50_days":11,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kazan, Russia"],"countries":["RU"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":9000,"max_usd":19500,"period":"year","method":"role_country_seniority_unknown","sample_n":2408},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-26T13:24:01Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-10-31T00:34:38Z","board_verified":true,"closed_at":null,"days_open":5,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":5},"description":"АО \"Нэфис Косметикс\" - динамично развивающаяся компания, которая уже 170 лет находится на страже чистоты.\n Нам принадлежат такие известные брeнды и тopгoвые мaрки как «АOS», «BiМах», «Sorti», «Биолaн», «Лeснaя пoлянка», «Цeлебные травы», «Для Дaмъ и Гocподъ».\n Сейчас мы в поисках Креативного менеджера для работы в направлении UGC-контент-завод!\n Обязанности:\n Поиск, подбор и оценка UGC-креаторов;\n\n Разработка и реализация UGC-стратегии бренда;\n\n Мониторинг трендов и анализ рынка;\n\n Генерация, тестирование и масштабирование форматов контента;\n\n Участие в креативных штурмах;\n\n Написание сценариев и технических заданий для креаторов с учетом продвигаемых SKU;\n\n Проведение брифингов для креаторов;\n\n Контроль качества и согласование готового контента;\n\n Аналитика выполнения KPI, подготовка выводов и next steps;\n\n Формирование гипотез для роста показателей и их запуск;\n\n Анализ успешных рекламных креативов UGC конкурентов и международных брендов.\n\n Требования: Сильные коммуникативные навыки;\n\n Глубокое понимание принципов создания UGC-контента;\n\n Развитая насмотренность в UGC-направлении/ в контенте и умение быстро адаптировать тренды под задачи бренда;\n\n Сильные навыки написания продающих и цепляющих сценариев;\n\n Умение анализировать эффективность креативов через метрики (CPM, CTR, ER, CPV);\n\n Умение работать с большими объемами контента;\n\n Высокий уровень ответственности, инициативности и ориентации на результат;\n\n Глубокое понимание особенностей платформ (TikTok*, Instagram*, YouTube Shorts *, ВК): аудитория, алгоритмы, аналитика, механики продвижения.\n\n Условия: График работы: 5/2 (с 8:30 до 17:30);\n Официальное трудоустройство по ТК РФ;\n Формат работы: в офисе (гибрид рассматривается индивидуально);\n Бытовая химия в подарок каждые 3 месяца;\n Корпоративный спорт;\n Современный и обустроенный офис;\n Полный соц. пакет (гарантированное предоставление больничных, отпусков, других социальных льгот и компенсаций).Выбирай Нэфис Косметикс - будь уверен в завтрашнем дне!\n\n *запрещенная в РФ соц. сеть","description_format":"text","description_chars":2023,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"Russian","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Cleaning & Household Products","FMCG & Consumer Brand Groups"],"lifecycle":[{"event":"open","at":"2026-10-27T12:30:52Z"}],"visa":[],"liveness":{"score":54,"band":"ok","label":"Likely open","p_open":1,"p_active":0.573,"p_room":0.945,"age_days":4,"expected_fill_days":11,"reasons":["conf:5","stale_co","win:mid"],"computed_at":"2026-10-31T05:58:55Z"},"pay":null,"html_url":"https://alion.io/job/nefis-cosmetics-kontent-menedzher","json_url":"https://alion.io/job/nefis-cosmetics-kontent-menedzher.json","meta":{"generated_at":"2026-10-31T14:43:03Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":22938,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-01T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":447304},"rest":"https://alion.io/mcp/rest/get_company?id=447304"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnefis-cosmetics-kontent-menedzher"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnefis-cosmetics-kontent-menedzher"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnefis-cosmetics-kontent-menedzher"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/nefis-cosmetics-kontent-menedzher\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnefis-cosmetics-kontent-menedzher"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3332686}},{"tool":"search_jobs","arguments":{"company":"nefco.ru","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3332686},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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