{"id":2650401,"url":"https://alion.io/job/nerdio-senior-manager-msp-demand-generation","title":"Senior Manager, MSP Demand Generation","company":{"id":578,"name":"Nerdio","domain":"getnerdio.com","url":"https://alion.io/company/nerdio","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Rippling","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"board_field","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":135000,"max_usd":254000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1177},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Azure","optional":false},{"name":"Claude","optional":false},{"name":"Windows","optional":false},{"name":"HubSpot","optional":true},{"name":"Salesforce","optional":true}],"status":"live","first_seen_at":"2026-10-15T17:38:28Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-10-23T17:45:26Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"About Nerdio\nAt Nerdio, our mission is to simplify the lives of IT professionals and maximize their Microsoft cloud and end user computing investments.\nWe support organizations of all sizes looking to deploy, manage, and cost-optimize native Microsoft technologies. We partner with Enterprises and Managed Service Providers all over the world to add value on top of their existing native Microsoft investments like Azure Virtual Desktop (AVD), Windows 365, and Microsoft Intune.\nCreated in 2016, Nerdio has always taken a market-leading and collaborative approach to cloud deployment and management. In fact, our product roadmap is greatly influenced by the regular feedback we receive from having seen companies deploy AVD into production environments several thousand times using Nerdio technology.\nToday, Nerdio is used in over 50 countries by more than 15,000 organizations of every size and vertical. We’re committed to delivering exceptional service and support, which starts with identifying and supporting the best staff possible.\nWe are a fast-moving, nimble company looking for individuals who are collaborative, empathetic, driven and who love to move at the speed of light. If you want to be part of the AVD transformation that Microsoft and Nerdio are leading, then we want to speak with you.\nAbout the role\nNerdio is seeking a Senior Manager, MSP Demand Generation to own the demand generation strategy, channel mix, and funnel performance for our Managed Service Provider (MSP) segment. You will build and lead a small, high-impact team, defining how Nerdio reaches, converts, and expands MSP accounts through the right balance of new business, deal acceleration, and expansion activity.\nThis role owns MSP demand gen strategy, channel and promotional approach, and funnel efficiency, while partnering closely with the Integrated Marketing team, who own the campaign calendar execution. Managing a team of three Nerdios, this role is ideal for someone who enjoys setting strategic direction for their function while staying close to execution alongside their team.\nAI will be core to how you and your teamwork. You will be a hands-on user of Claude and other AI tools, using them to move faster in developing and executing demand generation plans, understanding performance, and optimizing performance.\nWhat you'll do\nTeam Leadership & Development\nLead, coach, and develop a team of three, setting clear goals and investing in their growth. \nFoster a culture of accountability, ownership, and collaboration within the MSP demand gen function. \nDemand Generation Strategy & Channel Ownership\nDevelop and implement comprehensive demand generation strategies for the MSP segment that align with company goals and pipeline targets. \nIdentify target audiences and own the channel and promotional strategy needed to reach them effectively across the MSP buying journey. \nOwn funnel efficiency, ensuring the right mix of new business, deal acceleration, and expansion activities to drive pipeline and revenue growth. \nIdentify and apply AI and automation tools to scale demand gen execution and reporting, maximizing the impact of a lean team. \nStay current on MSP and industry trends, adjusting strategy and channel mix accordingly. \nPartner closely with the Integrated Marketing team to translate demand gen strategy into executed campaigns - this role owns the strategy, channel mix, and funnel targets; Integrated Marketing owns the campaign calendar and cross-channel execution. \nEvents & Field Marketing\nPartner directly with the Events Marketing team member to plan and execute MSP-focused field events, trade shows, user groups, and partner events that support pipeline goals. \nEnsure event strategy is fully integrated with broader campaign themes and messaging. \nCross-Functional Alignment\nPartner closely with MSP Sales leadership, Distribution, Product Marketing, and Content to ensure campaigns align with MSP GTM strategy and deliver a seamless prospect and partner experience. \nServe as a strategic partner to Sales, ensuring marketing efforts directly support MSP pipeline and revenue goals. \nWork closely with the Sales Development team to drive pipeline creation as well as translate insights from their customer interactions into our marketing efforts. \nBudget & Performance Management\nSet, forecast, and monitor the MSP demand generation budget and return on investment, in partnership with the Sr. Director of Demand Generation. \nDefine and own KPIs for MSP campaign and event performance, including pipeline contribution, ROI, and channel efficiency. \nReport results to leadership on a regular cadence, translating performance data into actionable recommendations. \nProspect & Partner Experience\nEnsure all MSP campaign touchpoints deliver a consistent, engaging experience from first touch through opportunity creation. \nIdentify and close gaps in the MSP buyer and partner journey in collaboration with functional marketing leads. \nQualifications\n10+ years of B2B marketing experience, including demand generation or campaign management experience within the MSP, channel, or partner ecosystem in a SaaS or technology environment (required).\nPrior experience managing direct reports, with a track record of coaching and developing team members.\nProven track record building and executing multi-channel, full-funnel marketing campaigns.\nExperience planning and executing field/events marketing, including managing an events function or team member.\nFamiliarity with marketing technology stacks (e.g., HubSpot, Salesforce, 6sense) and campaign performance analytics.\nExperience using AI or automation tools to improve marketing outcomes and efficiency (e.g., content generation, campaign optimization, reporting).\nStrong cross-functional collaborator, comfortable balancing strategic thinking with hands-on execution.\nExcellent written and verbal communication skills; comfortable presenting results and recommendations to leadership.\nBachelor's degree in Marketing, Business, Communications, or a related field (or equivalent experience).\nBenefits and Incentives\nCompetitive Base + Annual Bonus\nStock Options\nHealth and Welfare Plans*\nLife and Disability Plans*\nRetirement Plan*\nUnlimited Flexible Paid Time Off, including your birthday off!\nCollaborative Team Culture\n* Benefits for international employees, outside the US, vary by country.\nNerdio is committed to a diverse and inclusive workplace. Nerdio is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.","description_format":"text","description_chars":6658,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Retirement plans","Stock options"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Information Technology","Virtualization & Containers","Managed IT Services (MSP)","RMM & MSP Software"],"lifecycle":[{"event":"open","at":"2026-10-15T21:30:14Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"Filed H-1B visas in the last two years","filings_12m":0,"filings_prev_12m":1,"green_card_filings_12m":0,"median_offered_wage_usd":null,"route":null,"cap_exempt":false,"checked_at":"2026-10-15T11:24:14+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":7,"expected_fill_days":44,"reasons":["conf:2","win:early"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/nerdio-senior-manager-msp-demand-generation","json_url":"https://alion.io/job/nerdio-senior-manager-msp-demand-generation.json","meta":{"generated_at":"2026-10-23T21:13:28Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":3081,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":578},"rest":"https://alion.io/mcp/rest/get_company?id=578"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnerdio-senior-manager-msp-demand-generation"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnerdio-senior-manager-msp-demand-generation"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnerdio-senior-manager-msp-demand-generation"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/nerdio-senior-manager-msp-demand-generation\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnerdio-senior-manager-msp-demand-generation"}]}