{"id":3419281,"url":"https://alion.io/job/nerdwallet-performance-marketing-manager-consumer-lending","title":"Performance Marketing Manager, Consumer Lending","company":{"id":7244,"name":"NerdWallet","domain":"nerdwallet.com","url":"https://alion.io/company/nerdwallet","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"A","score":93,"open_postings":8,"ghost_share":0,"stale_share":0.5,"repost_share":0,"time_to_fill_p50_days":20,"computed_at":"2026-11-02T06:13:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":null,"salary_estimate":{"min_usd":98000,"max_usd":183000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1276},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ChatGPT","optional":false},{"name":"Claude","optional":false},{"name":"YouTube","optional":false},{"name":"Gemini","optional":true},{"name":"Google Ads","optional":true},{"name":"OpenAI","optional":true},{"name":"Wi-Fi","optional":true}],"status":"live","first_seen_at":"2026-10-28T20:05:34Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-11-02T16:29:47Z","board_verified":true,"closed_at":null,"days_open":4,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":4},"description":"Role Summary:\nWe're looking for a paid media lead with a history of success in SEM, youtube, and display, to drive customer acquisition across multiple financial services verticals. Experience driving marketing results with Claude or Chat GPT is highly desirable.\nThis is both a hands-on and strategic role: you'll build the roadmap, launch and optimize campaigns , and partner with analytics, business, creative, and engineering to continuously drive value for our customers and business. Success here requires strong data/creative/ monetization skills, a high degree of initiative, and a vision for paid marketing tactics and experiences in the age of AI.\n\n This role reports to the Managing Director.\nWhere you can make an impact:\nStrategy & Campaign Ownership\nOwn paid marketing strategy, execution, and performance across multiple verticals, aligning campaigns to each vertical's growth targets, funnel dynamics, and audience needs\n\nBuild campaign structures across SEM, youtube, display, Open AI, and other platforms as needed\n\nSet objectives, bidding strategy, audience approach, budget allocation, and conversion events per campaign\n\nManage campaigns end-to-end: setup, QA, pacing, troubleshooting, optimization\n\nBuild testing plans for new verticals, bidding strategies, conversion events, creative angles, and funnel experiences\n\nAI Utilization\nUse AI tools to enhance and accelerate traditional marketing functions\n\nUse AI as your own personal agency - building high quality creative, data insights, and landing pages, etc to overcome blockers and limited resources\n\nCombine your own deep understanding of paid marketing with AI tools for novel and innovative purposes.\n\nOptimization & Performance\nMonitor marketing performance and diagnose CTR, CVR, and Revenue and monetization issues, data/tracking issues, funnel friction, monetization problems, and/or lead quality.\n\nMake budget and pacing calls based on performance trends and business priorities\n\nStay current on platform, algorithm, privacy, and ad product changes\n\nReporting & Stakeholder Communication\nOwn recurring performance reporting - results, trends, learnings, risks, next steps\n\nTranslate platform performance into business impact for vertical leads and leadership\n\nCommunicate tracking issues, data discrepancies, and testing results clearly and proactively\n\nData, Tracking & Measurement\nPartner with data, analytics, and engineering teams to define measurement needs and map new conversion events\n\nTroubleshoot discrepancies between platform and backend data (attribution, event firing, duplicates, timing)\n\nHelp build measurement frameworks that optimize toward lead quality and business outcomes, not just volume\n\nCreative Strategy\nLead creative strategy across verticals: messaging angles, hooks, scripts, static/video/UGC concepts\n\nWrite creative briefs covering business goal, audience, value prop, and key claims\n\nReview assets for clarity and platform fit; give feedback through concept, script, and production stages\n\nBuild creative testing roadmaps and turn results into next-round recommendations\n\nLanding Page & Funnel Strategy\nEvaluate landing pages and funnels for message match, conversion flow, and drop-off\n\nRecommend and support tests across landing pages, advertorials, lead forms, quizzes, and pre-qualification flows\n\nEnsure creative, landing pages, and tracking are aligned before launch\n\nPlatform Partnerships & Competitive Research\nManage relationships with platform reps; evaluate their recommendations against NerdWallet's goals and data quality\n\nTrack competitor creative, offers, and funnel approaches; feed insights back into strategy\n\nYour experience:\n5+ years of paid search experience, ideally in lead generation.\n\nProven track record of utilizing AI tools (such as Claude, ChatGPT, Gemini) to accelerate marketing functions, gain data insights, and optimize creative processes.\n\nForward-thinking vision regarding how and where to market in the age of AI and video, demonstrating the ability to craft tactics for finding consumers as search behaviors shift beyond standard search engines.\n\nDemonstrated experience in video marketing, with a track record of driving performance through short-form video content, emerging ad formats, and platforms like YouTube to capture audiences outside of traditional Google Ads.\n\nBachelor's degree in marketing, business, or a related field, or equivalent practical experience.\n\nProven track record scaling paid search (7 figures in monthly spend preferred) while maintaining or improving CPA/CAC and ROAS.\n\nExperience managing toward lead gen, revenue, ROAS, CPA/CAC, or funnel-based goals.\n\nAbility to build paid media strategy from the ground up - structure, testing, measurement, creative, optimization.\n\nStrong analytical skills, comfortable with both platform and backend business data.\n\nExperience troubleshooting tracking, attribution, or reporting discrepancies.\n\nExperience writing creative briefs and giving feedback to creative teams or external partners.\n\nStrong project management skills across multiple concurrent verticals and workstreams.\n\nClear, confident communicator who can translate data into recommendations for non-technical audiences.\n\nPreferred Qualifications:\nExperience and success outside of Google or Bing\n\nExperience in financial services (insurance, lending, wealth, banking, investing, mortgage, home equity, or other regulated categories)\n\nExperience with lead gen funnels, prequalification/quiz flows, marketplace models, or affiliate/partner revenue models\n\nExperience optimizing toward backend events - funded loans, booked appointments, matched leads\n\nExperience with server-side tracking and conversion signal quality\n\nExperience with UGC creative, creator partnerships, or video production workflows\n\nComfort working with legal, compliance, or brand review processes in regulated industries\n\nWhat Success Looks Like:\nCampaigns launch with clean setup, strong creative, accurate tracking, and aligned stakeholders\n\nNew revenue streams outside of traditional SEM are discovered and scaled\n\nCreative & LP testing is structured, insight-driven, and tied to business outcomes\n\nTracking issues are caught early and resolved in partnership with data teams\n\nStakeholders have a clear read on performance, risk, and next steps at all times\n\nNew verticals have a clear, de-risked path to testing and scaling paid social\n\nWhere:\nThis role will be remote (based in the U.S.).\n\nWe believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.\n\nWhat we offer:\nWork Hard, Stay Balanced (Life’s a series of balancing acts, eh?)\nIndustry-leading medical, dental, and vision health care plans for employees and their dependents\n\nRejuvenation Policy - Flexible Vacation Time Off + 11 holidays + holiday company shutdown\n\nNew Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care\n\nMental health support\n\nPaid sabbatical after 5 years for Nerds to recharge, gain knowledge, and pursue their interests\n\nHealth and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution\n\nMonthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend (Only remote Nerds are eligible for the Wifi Stipend)\n\nWork from home equipment stipend and co-working space subsidy (Only remote Nerds are eligible for these stipends)\n\nHave Some Fun! (Nerds are fun, too)\nNerd-led group initiatives - Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities\n\nHackathons and team events across all teams and departments\n\nCompany-wide events like NerdLove (employee appreciation) and our annual Charity Auction\n\nOur Nerds love to make an impact by paying it forward - Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match\n\nPlan for your future (And when you retire on your island, remember the little people)\n401K with 4% company match\n\nBe the first to test and benefit from our new financial products and tools\n\nFinancial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar\n\nDisability and Life Insurance with employer-paid premiums\n\nIf you are based in California, we encourage you to read this important information for California residents linked here.\nNerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.\nNerdWallet will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act and the San Francisco Fair Chance Act, which requires this notice, as well as the Los Angeles Fair Chance Act, which requires thisnotice.\nNerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:\nE-Verify Participation Poster (English+Spanish/Español)\n\nRight to Work Poster (English) / (Spanish/Español)","description_format":"text","description_chars":9279,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["401k plan","Equity","Life insurance"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Personal Finance Apps & Education","Financial Comparison & Loan Marketplaces","Financial News & Media"],"lifecycle":[{"event":"open","at":"2026-10-28T20:29:23Z"}],"visa":[{"country":"US","licensed_sponsor":true,"evidence":"H-1B filings in 12 months: 9 · green card filings: 5","filings_12m":9,"filings_prev_12m":16,"green_card_filings_12m":5,"median_offered_wage_usd":177857,"route":null,"cap_exempt":false,"checked_at":"2026-10-29T16:27:21+00:00","sources":["US Department of Labor: LCA disclosure data (H-1B, H-1B1, E-3)","US Department of Labor: PERM disclosure data (green cards)"],"filings_for_role_12m":0}],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":4,"expected_fill_days":20,"reasons":["conf:2","velocity","win:early"],"computed_at":"2026-11-02T06:13:15Z"},"pay":null,"html_url":"https://alion.io/job/nerdwallet-performance-marketing-manager-consumer-lending","json_url":"https://alion.io/job/nerdwallet-performance-marketing-manager-consumer-lending.json","meta":{"generated_at":"2026-11-02T16:42:32Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23253,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":7244},"rest":"https://alion.io/mcp/rest/get_company?id=7244"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnerdwallet-performance-marketing-manager-consumer-lending"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnerdwallet-performance-marketing-manager-consumer-lending"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnerdwallet-performance-marketing-manager-consumer-lending"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/nerdwallet-performance-marketing-manager-consumer-lending\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnerdwallet-performance-marketing-manager-consumer-lending"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3419281}},{"tool":"search_jobs","arguments":{"company":"nerdwallet.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3419281},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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