{"id":3387512,"url":"https://alion.io/job/nestle-brand-manager-7","title":"Brand Manager","company":{"id":447067,"name":"Nestlé","domain":"nestle.com","url":"https://alion.io/company/nestle-7","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Career sitemap","truth_index":{"grade":"A","score":100,"open_postings":29,"ghost_share":0,"stale_share":0.069,"repost_share":0,"time_to_fill_p50_days":17,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ho Chi Minh City, Vietnam"],"countries":["VN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":9000,"max_usd":23000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2986},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-28T08:25:41Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-10-29T14:37:23Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"POSITION SUMMARY\nDrive the growth of the MAGGI brand by executing winning marketing strategies, building strong consumer connections, and delivering sustainable business results. The role is accountable for brand performance, innovation execution, communication development and ensuring consumer-centricity across all touchpoints.\nKEY RESPONSIBILITIES\nContribute to development and update of consumer portrait, consumer engagement funnel for her/his brand. \n Activates Brand Essence. \nSupport for management of 60/40+ basket, packaging, Nestlé Health & Wellness (NHW) dashboard, services and Creating Share Value (CSV) related to her/his brand. \nDevelops and updates consumer portraits, understands store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.\nEnsures consumer centricity, applies Innovation levers, contributes, and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.\nContributes to the development and executes a strong, functionally aligned brand and ICP plan, MBP. Tracks and monitors performance, health, and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand. \nContributes to the development of OBPs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of a trusted NHW leader.\nREQUIREMENTS\nBachelor’s degree in Marketing, Business, or related discipline.\nMinimum 3 years’ experience in Marketing, or equivalent FMCG experience (Sales experience is anadvantage). \n\nProven experience working in cross-functional teams (Sales, Supply Chain, Finance, R&D, Agencies). \nSolid understanding of Brand Building, consumer insight, innovation, and integrated commercial planningwithin FMCG. \n\nStrong analytical, project management, and communication skills. \nDemonstrated ability to operate within Nestlé principles, compliance standards, and competition lawguidelines\n\nPOSITION SUMMARY\nDrive the growth of the MAGGI brand by executing winning marketing strategies, building strong consumer connections, and delivering sustainable business results. The role is accountable for brand performance, innovation execution, communication development and ensuring consumer-centricity across all touchpoints.\nKEY RESPONSIBILITIES\nContribute to development and update of consumer portrait, consumer engagement funnel for her/his brand. \n Activates Brand Essence. \nSupport for management of 60/40+ basket, packaging, Nestlé Health & Wellness (NHW) dashboard, services and Creating Share Value (CSV) related to her/his brand. \nDevelops and updates consumer portraits, understands store environment, contributes to category strategy, defines desired relative price, provides recommendation to pricing and promotional strategy, proposes SKUs for key channels and key customers.\nEnsures consumer centricity, applies Innovation levers, contributes, and executes Innovation pipeline, maintains vibrancy via relevant renovation for his/her brands.\nContributes to the development and executes a strong, functionally aligned brand and ICP plan, MBP. Tracks and monitors performance, health, and strategic alignment. Understands business impact of PFME and TTS investment of her/his brand. \nContributes to the development of OBPs and Big Ideas, engagement strategies and creates attractive and rewarding brand experiences. Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of a trusted NHW leader.\nREQUIREMENTS\nBachelor’s degree in Marketing, Business, or related discipline.\nMinimum 3 years’ experience in Marketing, or equivalent FMCG experience (Sales experience is anadvantage). \n\nProven experience working in cross-functional teams (Sales, Supply Chain, Finance, R&D, Agencies). \nSolid understanding of Brand Building, consumer insight, innovation, and integrated commercial planningwithin FMCG. \n\nStrong analytical, project management, and communication skills. \nDemonstrated ability to operate within Nestlé principles, compliance standards, and competition lawguidelines","description_format":"text","description_chars":4334,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Dairy Products","Pet Food, Supplies & Care","Confectionery","FMCG & Consumer Brand Groups"],"lifecycle":[{"event":"open","at":"2026-10-28T08:25:41Z"}],"visa":[],"liveness":{"score":99,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.993,"p_room":1,"age_days":0,"expected_fill_days":17,"reasons":["conf:4","wave","velocity","win:early","comp:brand"],"computed_at":"2026-10-29T05:49:05Z"},"pay":null,"html_url":"https://alion.io/job/nestle-brand-manager-7","json_url":"https://alion.io/job/nestle-brand-manager-7.json","meta":{"generated_at":"2026-10-29T16:32:01Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":24610,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-30T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":447067},"rest":"https://alion.io/mcp/rest/get_company?id=447067"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnestle-brand-manager-7"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnestle-brand-manager-7"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnestle-brand-manager-7"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/nestle-brand-manager-7\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnestle-brand-manager-7"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3387512}},{"tool":"search_jobs","arguments":{"company":"nestle.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3387512},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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