{"id":2895073,"url":"https://alion.io/job/nestle-brand-manager-coffee","title":"Brand Manager (Coffee)","company":{"id":447067,"name":"Nestlé","domain":"nestle.com","url":"https://alion.io/company/nestle-7","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Career sitemap","truth_index":{"grade":"A","score":100,"open_postings":15,"ghost_share":0,"stale_share":0.067,"repost_share":0,"time_to_fill_p50_days":15,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Petaling Jaya, Malaysia"],"countries":["MY"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":12500,"max_usd":26000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":24},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-20T04:20:45Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-21T21:56:02Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Position Snapshot\nLocation: Petaling Jaya, Selangor, MY\nCompany: Nestlé Malaysia\nBusiness Unit: Coffee\nCategory: Nescafé Classic\nFull-time\n5+ years' experience\nPosition Summary\nJoining Nestlé means becoming part of the world's largest Food and Beverage company. At our core, we are a people-driven organisation committed to enhancing quality of life and contributing to a healthier future. We empower our employees to grow professionally while making a meaningful impact both locally and globally.\nWe are looking for a Brand Manager, Nescafé Classic to delight target consumers, build strong brands, and deliver sustainable business growth. You will be responsible for driving the growth of the Nescafé Classic portfolio through consumer-centric marketing strategies, innovation and renovation initiatives, and impactful brand-building campaigns. Working closely with cross-functional teams, you will strengthen brand equity, accelerate category growth, and enhance consumer engagement across all touchpoints.\nA Day in the Life of a Brand Manager\nIdentify and understand target consumers through consumer insights, market trends, and category analysis to uncover growth opportunities for the Nescafé Classic business.\nDevelop and execute brand strategies aligned with category, regional, and global business objectives.\nDrive the execution of brand plans, marketing campaigns, and consumer engagement initiatives to strengthen brand preference and loyalty.\nPartner with Commercial, Sales, and Customer teams to develop winning channel and shopper strategies.\nSupport the development of portfolio, pricing, and promotional strategies to drive profitable growth.\nLead innovation and renovation projects within the Nescafé Classic portfolio, ensuring successful execution from concept to launch.\nDevelop and execute Integrated Commercial Plans (ICP) in line with Market Business Strategy (MBS).\nMonitor brand performance, analyse market and competitive data, and recommend actions to drive market share and business growth.\nManage marketing budgets and ensure effective investment optimisation through PFME principles.\nWork closely with agencies and external partners to deliver impactful brand communication campaigns.\nCollaborate with cross-functional teams including Sales, Supply Chain, Finance, Category Development, and Consumer Insights to achieve business objectives.\nChampion the Nescafé Classic brand vision and ensure consistent execution across all consumer and customer touchpoints.\nWhat Will Make You Successful\nBachelor's Degree in Marketing, Business Administration, Communications, or a related discipline.\nMinimum 5 years of experience in Brand Management, Marketing, or Category Management within FMCG or consumer goods industries.\nExperience managing established consumer brands, preferably within the beverage, coffee, or food categories.\nStrong understanding of consumer marketing, brand building, and portfolio management.\nExperience managing cross-functional stakeholders and agency partners.\nExperience supporting product launches, innovation, or renovation projects.\nStrong analytical skills with the ability to translate data into actionable business insights.\nCommercial acumen with a strong understanding of category dynamics and shopper behaviour.\nExcellent communication, presentation, and stakeholder management skills.\nSelf-driven, agile, and capable of managing multiple priorities in a fast-paced environment.\nPassion for building iconic brands and delivering exceptional consumer experiences.\nPosition Snapshot\nLocation: Petaling Jaya, Selangor, MY\nCompany: Nestlé Malaysia\nBusiness Unit: Coffee\nCategory: Nescafé Classic\nFull-time\n5+ years' experience\nPosition Summary\nJoining Nestlé means becoming part of the world's largest Food and Beverage company. At our core, we are a people-driven organisation committed to enhancing quality of life and contributing to a healthier future. We empower our employees to grow professionally while making a meaningful impact both locally and globally.\nWe are looking for a Brand Manager, Nescafé Classic to delight target consumers, build strong brands, and deliver sustainable business growth. You will be responsible for driving the growth of the Nescafé Classic portfolio through consumer-centric marketing strategies, innovation and renovation initiatives, and impactful brand-building campaigns. Working closely with cross-functional teams, you will strengthen brand equity, accelerate category growth, and enhance consumer engagement across all touchpoints.\nA Day in the Life of a Brand Manager\nIdentify and understand target consumers through consumer insights, market trends, and category analysis to uncover growth opportunities for the Nescafé Classic business.\nDevelop and execute brand strategies aligned with category, regional, and global business objectives.\nDrive the execution of brand plans, marketing campaigns, and consumer engagement initiatives to strengthen brand preference and loyalty.\nPartner with Commercial, Sales, and Customer teams to develop winning channel and shopper strategies.\nSupport the development of portfolio, pricing, and promotional strategies to drive profitable growth.\nLead innovation and renovation projects within the Nescafé Classic portfolio, ensuring successful execution from concept to launch.\nDevelop and execute Integrated Commercial Plans (ICP) in line with Market Business Strategy (MBS).\nMonitor brand performance, analyse market and competitive data, and recommend actions to drive market share and business growth.\nManage marketing budgets and ensure effective investment optimisation through PFME principles.\nWork closely with agencies and external partners to deliver impactful brand communication campaigns.\nCollaborate with cross-functional teams including Sales, Supply Chain, Finance, Category Development, and Consumer Insights to achieve business objectives.\nChampion the Nescafé Classic brand vision and ensure consistent execution across all consumer and customer touchpoints.\nWhat Will Make You Successful\nBachelor's Degree in Marketing, Business Administration, Communications, or a related discipline.\nMinimum 5 years of experience in Brand Management, Marketing, or Category Management within FMCG or consumer goods industries.\nExperience managing established consumer brands, preferably within the beverage, coffee, or food categories.\nStrong understanding of consumer marketing, brand building, and portfolio management.\nExperience managing cross-functional stakeholders and agency partners.\nExperience supporting product launches, innovation, or renovation projects.\nStrong analytical skills with the ability to translate data into actionable business insights.\nCommercial acumen with a strong understanding of category dynamics and shopper behaviour.\nExcellent communication, presentation, and stakeholder management skills.\nSelf-driven, agile, and capable of managing multiple priorities in a fast-paced environment.\nPassion for building iconic brands and delivering exceptional consumer 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