{"id":3075722,"url":"https://alion.io/job/nestle-category-development-manager","title":"Category Development Manager","company":{"id":447067,"name":"Nestlé","domain":"nestle.com","url":"https://alion.io/company/nestle-7","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Career sitemap","truth_index":{"grade":"A","score":100,"open_postings":25,"ghost_share":0,"stale_share":0.08,"repost_share":0,"time_to_fill_p50_days":16,"computed_at":"2026-10-23T05:54:15Z"}},"role":"Management","role_family":"Management","seniority":"lead","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bangkok, Thailand"],"countries":["TH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-22T10:46:39Z","employer_posted_date":"2026-10-22","last_verified_at":"2026-10-23T13:16:06Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"POSITION SNAPSHOT\nLocation: Bangkok\nCompany: Nestlé\nDepartment: Commercial Development Team\nFull-time\nMinimum 4 years’ experience in FMCG Category Management\nA DAY IN THE LIFE…\nTo identify business opportunities based on Market & Category insight, leading category development via Shopper Marketing activities.\n\nGather market and category insights, analyze and translate data into information in order to develop channel plan (ICP) across prioritized sub segment based on internal sell in & sell out data and shopper data\n\nDevelop a strong pipeline and the ideal fundamental setup in TH by collaborating with the category development manager to determine product assortment and picture of success per shop type.\n\nBuild in depth understanding of local shoppers, consumer and customers to create brand awareness and product visibility at store level (i.e. in-store roadshow, shelf display and sampling).\n\nCreate annual promotion plan and propose additional promotion to stimulate sales off-take and evaluate spending vs net sales to align with setting budgets.\n\nProvide market and internal business insight to develop pricing strategy across distribution channel.\n\nCommunicate and work together with the sales team and the demand planner to provide bottom-up forecasts by channel and customer based on the BTL/ ATL activities plan.\n\nResponsible and accountable for end-to-end communication and operation flow in modern trade and traditional, as well as for tracking progress, executing launch plans in store.\n\nSupport the development of NPD Trade Launch materials suitable to the customers profile.\n\nLead and Provide guidance and selling tools to PNA (brand promoters) and Merchandisers team when approaching shoppers\n(i.e. incentive scheme, product training, shopper engagement tool)\n\nEnsure that strategies and plans are implemented at retailer level which deliver category growth based on consumer, shopper and customer insights. (Category Strategy implementation).\n\nRecommend and develop actionable in-store solutions based on a clear understanding on shopper behavior within the Category.\n\nEstablish clear promotional guidelines and continuously evaluate the effectiveness of our promotions.\n\nARE YOU A FIT?\nMinimum 4 years' experience in Trade Marketing/ Category Development and/or Marketing with Sales experience in FMCG is preferable\n\nMultiple stakeholders management\n\nGood command of English\n\nPOSITION SNAPSHOT\nLocation: Bangkok\nCompany: Nestlé\nDepartment: Commercial Development Team\nFull-time\nMinimum 4 years’ experience in FMCG Category Management\nA DAY IN THE LIFE…\nTo identify business opportunities based on Market & Category insight, leading category development via Shopper Marketing activities.\n\nGather market and category insights, analyze and translate data into information in order to develop channel plan (ICP) across prioritized sub segment based on internal sell in & sell out data and shopper data\n\nDevelop a strong pipeline and the ideal fundamental setup in TH by collaborating with the category development manager to determine product assortment and picture of success per shop type.\n\nBuild in depth understanding of local shoppers, consumer and customers to create brand awareness and product visibility at store level (i.e. in-store roadshow, shelf display and sampling).\n\nCreate annual promotion plan and propose additional promotion to stimulate sales off-take and evaluate spending vs net sales to align with setting budgets.\n\nProvide market and internal business insight to develop pricing strategy across distribution channel.\n\nCommunicate and work together with the sales team and the demand planner to provide bottom-up forecasts by channel and customer based on the BTL/ ATL activities plan.\n\nResponsible and accountable for end-to-end communication and operation flow in modern trade and traditional, as well as for tracking progress, executing launch plans in store.\n\nSupport the development of NPD Trade Launch materials suitable to the customers profile.\n\nLead and Provide guidance and selling tools to PNA (brand promoters) and Merchandisers team when approaching shoppers\n(i.e. incentive scheme, product training, shopper engagement tool)\n\nEnsure that strategies and plans are implemented at retailer level which deliver category growth based on consumer, shopper and customer insights. (Category Strategy implementation).\n\nRecommend and develop actionable in-store solutions based on a clear understanding on shopper behavior within the Category.\n\nEstablish clear promotional guidelines and continuously evaluate the effectiveness of our promotions.\n\nARE YOU A FIT?\nMinimum 4 years' experience in Trade Marketing/ Category Development and/or Marketing with Sales experience in FMCG is preferable\n\nMultiple stakeholders management\n\nGood command of English","description_format":"text","description_chars":4800,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Dairy Products","Pet Food, Supplies & Care","Confectionery","FMCG & Consumer Brand Groups"],"lifecycle":[{"event":"open","at":"2026-10-22T10:46:39Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":0,"expected_fill_days":16,"reasons":["conf:2","velocity","win:early","comp:brand"],"computed_at":"2026-10-23T05:54:15Z"},"pay":null,"html_url":"https://alion.io/job/nestle-category-development-manager","json_url":"https://alion.io/job/nestle-category-development-manager.json","meta":{"generated_at":"2026-10-23T15:10:14Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":22857,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-24T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":447067},"rest":"https://alion.io/mcp/rest/get_company?id=447067"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnestle-category-development-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnestle-category-development-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnestle-category-development-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/nestle-category-development-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnestle-category-development-manager"}]}