{"id":2239537,"url":"https://alion.io/job/nestle-senior-brand-manager-kitkat","title":"Senior Brand Manager (KitKat)","company":{"id":447067,"name":"Nestlé","domain":"nestle.com","url":"https://alion.io/company/nestle-7","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Career sitemap","truth_index":{"grade":"A","score":100,"open_postings":51,"ghost_share":0,"stale_share":0.078,"repost_share":0.039,"time_to_fill_p50_days":20,"computed_at":"2026-11-06T05:58:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Petaling Jaya, Malaysia"],"countries":["MY"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":12500,"max_usd":26000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":24},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-10T02:01:00Z","employer_posted_date":"2026-10-10","last_verified_at":"2026-11-06T13:14:31Z","board_verified":true,"closed_at":null,"days_open":27,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":27},"description":"Position Snapshot\nLocation: Petaling Jaya, Selangor, MY\nCompany: Nestlé Malaysia\nFull-time\n5+ years of experience\nPosition Summary\nJoining Nestlé means becoming part of the world's largest Food and Beverage company. At our core, we are a people-driven organisation committed to enhancing quality of life and contributing to a healthier future. We empower our employees to grow professionally while making a meaningful impact both locally and globally.\nWe are looking for a Senior Brand Manager to delight target consumers, build strong brands and generate outstanding brand building results. You will drive consumer-centric marketing strategies, lead innovation and renovation initiatives, and collaborate with cross-functional teams to accelerate sustainable brand growth.\nA Day in the Life of a Senior Brand Manager\nIdentify target consumers through consumer insights, market attractiveness and ability to win, and translate these into opportunities for KitKat.\n\nDevelop and strengthen the Brand Essence in alignment with regional and global brand strategies.\n\nPartner with Commercial and Customer teams to understand shopper behaviour and develop engaging shopping experiences.\n\nDevelop brand portfolio strategies, pricing and promotional plans across key channels and customers.\n\nLead Bigger, Bolder and Better innovation and renovation initiatives for the brand, from ideation through successful commercial launch.\n\nDevelop and execute integrated brand and ICP plans aligned with the Market Business Strategy (MBS).\n\nManage KitKat's brand performance, health and investment priorities, including PFME and TTS optimisation.\n\nLead the development of OBIs, Big Ideas and consumer engagement strategies to deliver rewarding and memorable brand experiences.\n\nPartner with communication agencies to develop and execute impactful brand campaigns that strengthen the brand's position with consumers.\n\nWork closely with cross-functional teams including Commercial, Sales, Finance, Supply Chain, Consumer Insights and Digital to deliver brand objectives.\n\nLead, coach and develop team members while fostering strong cross-functional collaboration.\n\nWhat Will Make You Successful\nBachelor's Degree in Marketing, Business Administration, Communications or a related discipline.\n\nMinimum 5 years of marketing experience, including at least 3 years in Marketing and 2 years in another function, ideally Sales, within Nestlé or a leading FMCG organisation.\n\nExperience leading and managing cross-functional teams.\n\nExperience leading at least one product launch from ideation through commercial launch.\n\nStrong brand management, consumer marketing and innovation capabilities.\n\nExperience managing and growing established brands within a competitive FMCG environment.\n\nStrong commercial understanding with the ability to translate consumer insights into business opportunities.\n\nExcellent stakeholder management, strategic thinking and communication skills.\n\nPosition Snapshot\nLocation: Petaling Jaya, Selangor, MY\nCompany: Nestlé Malaysia\nFull-time\n5+ years of experience\nPosition Summary\nJoining Nestlé means becoming part of the world's largest Food and Beverage company. At our core, we are a people-driven organisation committed to enhancing quality of life and contributing to a healthier future. We empower our employees to grow professionally while making a meaningful impact both locally and globally.\nWe are looking for a Senior Brand Manager to delight target consumers, build strong brands and generate outstanding brand building results. You will drive consumer-centric marketing strategies, lead innovation and renovation initiatives, and collaborate with cross-functional teams to accelerate sustainable brand growth.\nA Day in the Life of a Senior Brand Manager\nIdentify target consumers through consumer insights, market attractiveness and ability to win, and translate these into opportunities for KitKat.\n\nDevelop and strengthen the Brand Essence in alignment with regional and global brand strategies.\n\nPartner with Commercial and Customer teams to understand shopper behaviour and develop engaging shopping experiences.\n\nDevelop brand portfolio strategies, pricing and promotional plans across key channels and customers.\n\nLead Bigger, Bolder and Better innovation and renovation initiatives for the brand, from ideation through successful commercial launch.\n\nDevelop and execute integrated brand and ICP plans aligned with the Market Business Strategy (MBS).\n\nManage KitKat's brand performance, health and investment priorities, including PFME and TTS optimisation.\n\nLead the development of OBIs, Big Ideas and consumer engagement strategies to deliver rewarding and memorable brand experiences.\n\nPartner with communication agencies to develop and execute impactful brand campaigns that strengthen the brand's position with consumers.\n\nWork closely with cross-functional teams including Commercial, Sales, Finance, Supply Chain, Consumer Insights and Digital to deliver brand objectives.\n\nLead, coach and develop team members while fostering strong cross-functional collaboration.\n\nWhat Will Make You Successful\nBachelor's Degree in Marketing, Business Administration, Communications or a related discipline.\n\nMinimum 5 years of marketing experience, including at least 3 years in Marketing and 2 years in another function, ideally Sales, within Nestlé or a leading FMCG organisation.\n\nExperience leading and managing cross-functional teams.\n\nExperience leading at least one product launch from ideation through commercial launch.\n\nStrong brand management, consumer marketing and innovation capabilities.\n\nExperience managing and growing established brands within a competitive FMCG environment.\n\nStrong commercial understanding with the ability to translate consumer insights into business opportunities.\n\nExcellent stakeholder management, strategic thinking and communication skills.","description_format":"text","description_chars":5896,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["FMCG & Consumer Brand Groups","Food & 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