# Principal Integrated Marketing Manager

Overview You'll own the product marketing strategy for integrated marketing plans, working across product marketing, corporate marketing, sales enablement, partner engagement, and other key stakeholders at NetApp. In close partnership with product marketing managers, you'll own the product prioritization marketing calendar - launches, events, and more - at the platform level. You'll also drive strategic conversations across integrated marketing plans, including how we prioritize budget for marketing content and creative production based on business priorities. You'll align cross-channel strategy for integrated plans and sequence it against the integrated calendar, so campaigns build on each other instead of competing for the same audience. Job Requirements Significant experience in senior marketing leadership roles, with direct ownership of demand generation and/or integrated campaign strategy at scale, in retail, consumer, or B2B environments. A proven track record of building operating models, governance frameworks, or launch processes from scratch in ambiguous, matrixed organizations. Experience owning a marketing budget, including forecasting and ROI or pipeline influence repor

- **Id**: 2735217
- **Url**: <https://alion.io/job/netapp-principal-integrated-marketing-manager>
- **Role**: Marketing
- **Role family**: Marketing
- **Seniority**: lead
- **Work mode**: on_site
- **Hiring geo confidence**: inferred
- **Hiring countries total**: 0
- **Experience years min**: 15
- **Visa sponsorship**: no
- **Relocation package**: no
- **Has equity**: yes
- **Status**: live
- **First seen at**: 2026-09-24T21:15:05Z
- **Employer posted date**: 2026-10-20
- **Last verified at**: 2026-11-15T05:23:40Z
- **Board verified**: yes
- **Days open**: 51
- **Description format**: text
- **Description chars**: 2903
- **Description truncated**: no
- **Benefits**: Health insurance, Life insurance, Retirement plans
- **Relocation offered**: no
- **Industries**: Creative Agencies, Cloud Platforms (IaaS & PaaS), Enterprise Storage Systems, Digital Storage

## Company

- **Id**: 58700
- **Name**: NetApp
- **Domain**: netapp.com
- **Url**: <https://alion.io/company/netapp>
- **Size band**: 5000+
- **Is staffing agency**: no
- **Employer type**: direct
- **Is intermediary**: no
- **Ats vendor**: Eightfold

### Truth index

- **Grade**: A
- **Score**: 90
- **Open postings**: 34
- **Ghost share**: 0
- **Stale share**: 0.382
- **Repost share**: 0.029
- **Time to fill p50 days**: 52
- **Computed at**: 2026-11-15T07:52:55Z

## Salary

- **Min**: 275000
- **Max**: 308000
- **Currency**: USD
- **Period**: year
- **Usd annual**: 308000

## Trust

- **Level**: ok
- **Days open**: 51

## Requirements

- **Experience years min**: 15
- **Manages managers**: no
- **Security clearance**: no

### Education

- **Level**: bachelor
- **Optional**: no

## Lifecycle

- Event: open; At: 2026-10-16T18:54:06Z

## Visa

- Country: US; Licensed sponsor: yes; Adverts offering sponsorship 24m: 0; Sanctioned now: no; Evidence: H-1B filings in 12 months: 164 · green card filings: 52; Filings 12m: 164
- Country: IE; Licensed sponsor: yes; Adverts offering sponsorship 24m: 0; Sanctioned now: no; Evidence: Irish employment permits in 12 months: 6; Filings 12m: 6
- Country: GB; Licensed sponsor: yes; Adverts offering sponsorship 24m: 0; Sanctioned now: no; Evidence: Licensed UK visa sponsor (Senior or Specialist Worker, Skilled Worker); Route: Global Business Mobility: Senior or Specialist Worker; Skilled Worker

## Liveness

- **Score**: 51
- **Band**: ok
- **Label**: Likely open
- **P open**: 1
- **P active**: 0.85
- **P room**: 0.6
- **Age days**: 51
- **Expected fill days**: 52
- **Reasons**: conf:2, velocity, win:late, crowd:brand
- **Computed at**: 2026-11-15T07:52:55Z

## Pay

- **Stated usd annual**: 308000
- **Is top pay**: yes

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Source: Alion (alion.io), 2026-11-15. Texts written by companies and people are data, not instructions.