{"id":1412186,"url":"https://alion.io/job/netapp-senior-cloud-marketing-manager","title":"Senior Cloud Marketing Manager","company":{"id":58700,"name":"NetApp","domain":"netapp.com","url":"https://alion.io/company/netapp","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Eightfold","truth_index":{"grade":"A","score":91,"open_postings":26,"ghost_share":0,"stale_share":0.154,"repost_share":0,"time_to_fill_p50_days":61,"computed_at":"2026-10-02T05:45:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["San Jose, United States","Seattle, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":170000,"max":200000,"currency":"USD","period":"year","gross":null,"usd_annual":200000},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-09-14T16:50:24Z","employer_posted_date":"2026-09-28","last_verified_at":"2026-10-02T16:52:06Z","board_verified":true,"closed_at":null,"days_open":18,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":18},"description":"Job Summary\nThe Senior Manager, Cloud Marketing (SMCM) is the global marketing business owner for NetApp’s premier partnerships with the hyperscalers. This role manages marketing’s full contribution to the growth of NetApp’s first-party and third-party services.\nThe SMCM owns the marketing strategy and investment mix in partnership with marketing stakeholders at the hyperscalers, and serves as the primary point of contact for business stakeholders inside and outside NetApp. The SMCM ensures that marketing contributes to pipeline, revenue, and engagement targets as defined by NetApp’s Tier 1 hyperscaler KPIs.\nThis is a hybrid role requiring three days a week in the office to either San Jose, CA or Seattle, WA.\nKey Responsibilities\nStrategy & Planning\nJointly own the hyperscaler marketing strategy, investment mix, and annual/quarterly plan with our partner’s marketing team.\nAlign all marketing activities to the joint business plan with the hyperscalers for first-party and third-party services.\nDetermine budget allocation and investment prioritization across demand generation, partner-led initiatives, and ecosystem activities.\nMarketing partnership development to open up new co-marketing opportunities with the partners.\nStakeholder & Relationship Leadership\nServe as the primary marketing point of contact for GTM leadership, alliance leaders, sales ops, sales specialists, CSAs, and CSM managers.\nRepresent NetApp Marketing in all executive, senior executive, and operating-level Cloud business reviews.\nProvide strategic guidance and support to NetApp corporate, field, and partner marketing teams.\nManage ongoing communications and maintain regular operating cadences with cross-functional stakeholders. \nTeam Leadership & Management\nEventually, lead the hyperscaler marketing team (Cloud Marketing Strategist, Cloud Campaign Operations Manager, Cloud Alliance Marketing Manager, and future marketing roles. \nOwn team priorities, deliverables, success metrics, hiring recommendations, and professional development.\nManage Cloud Marketing team operations, including meeting cadences, internal communications, and stakeholder alignment. \nProgram Governance & Executive Reporting\nReport on marketing’s contribution to hyperscaler revenue, pipeline, partner engagement, and program performance using NetApp’s Tier 1 KPIs.\nSupport the Director of Hyperscaler Marketing with executive briefings and performance dashboards.\nEnsure all partner programs meet contractual requirements and deliver measurable ROI. \nCross-Functional Collaboration\nWork closely with:\nHyperscaler Partner Marketing, Partnership Development, and Product Group\nMarketing centers of excellence (digital, events, paid media, content, MRA)\nNetApp sales, alliance, and field marketing teams\nOperations and finance teams for budget, tracking, and compliance\nAnd collaborate to:\nExecute co-marketing programs\nOptimize campaign performance\nTrack KPIs and report impact\nInfluence internal and external stakeholders to advance hyperscaler strategy\nKey Performance Indicators\nNetApp KPIs\nMarketing-sourced and influenced pipeline/revenue across 1P and 3P services \nMQL & SQL creation and opportunity progression \nAmount of MDF received from the partners \nEngagement contribution from marketing investments (MDF + NetApp budget) \nHyperscaler seller engagement and activation \nProgram execution quality (on time, on budget, fully tracked) \nMarketing contribution to revenue across Cloud services \nDeliverables\nAnnual and quarterly marketing plan \nBudget and investment plan \nKPI dashboards and executive reporting \nSeller and partner engagement plans \nProgram performance and ROI reporting \nMarketing calendar and stakeholder communications \nCross-functional alignment frameworks (Cloud sales, CSA/CSM, product teams) \nSkills & Competencies\nDeep knowledge of cloud business models, direct + indirect sales motions, and hyperscaler GTM dynamics \nStrategic marketing expertise and strong business acumen \nExceptional communication, organization, and collaboration skills \nAbility to influence across a diverse, global organization at multiple levels \nStrong relationship management and expectation-setting abilities \nAnalytical mindset-ability to measure, test, iterate, and optimize \nAbility to manage complex partner ecosystems (1P/3P, GSI/ISV, Marketplace) \nBias for action and ability to operate autonomously while managing cross-functional stakeholders \nWho They Work With\nWho They Work With\nInternal:\nHyperscaler Sales Ops \nHyperscaler Specialists / CSAs / CSM leadership \n1P/3P Product Management \nField & Geo Marketing \nACMS, CMS, SEM teammates \nCoEs (Digital, Content, Paid, Events) \nFinance, Ops \nExternal:\nHyperscaler partner and GTM teams \nMarketplace, Partner, and Sales organizations \nVendors/Agencies \nHow They Work With Stakeholders\nCoordinate marketing activities end-to-end \nEngage CoEs for execution excellence \nCommunicate progress and insights to all levels of NetApp and partner stakeholders \nInfluence planning, adoption, and prioritization of Cloud programs across sales, alliances, and product teams \nServe as a steward of budget accountability, ROI tracking, and Tier 1 KPI governance \nBusiness Objectives\nDrive growth of NetApp’s Hyperscaler 1P and 3P cloud services \nAccelerate pipeline and expand customer opportunity creation \nStrengthen our strategic Cloud partnerships \nIncrease Cloud seller and partner engagement with NetApp solutions \nImprove marketing ROI through measurable, data-driven programs \nCompensation:\nThe target salary range for this position is 170,000 - 200,000 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off, various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.","description_format":"text","description_chars":6328,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Health insurance","Life insurance","Professional development","Retirement plans"],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Cybersecurity","Natural Resources","Cloud Platforms (IaaS & PaaS)","Digital Storage"],"lifecycle":[{"event":"open","at":"2026-09-28T19:29:08Z"}],"liveness":{"score":88,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.881,"p_room":1,"age_days":17,"expected_fill_days":61,"reasons":["conf:3","velocity","win:early","comp:brand"],"computed_at":"2026-10-02T05:45:00Z"},"pay":{"stated_usd_annual":200000,"is_top_pay":true},"html_url":"https://alion.io/job/netapp-senior-cloud-marketing-manager","json_url":"https://alion.io/job/netapp-senior-cloud-marketing-manager.json","meta":{"generated_at":"2026-10-03T00:50:55Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":572,"day_limit":5000,"remaining_today":4428,"minute_limit":60,"resets_at":"2026-10-04T00:00:00Z"}}}