{"id":4275258,"url":"https://alion.io/job/netcom-learning-digital-marketing-manager","title":"Digital Marketing Manager","company":{"id":1831381,"name":"NetCom Learning","domain":"netcomlearning.com","url":"https://alion.io/company/netcomlearning","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"B","score":70,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":90,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Kolkata, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"AWS","optional":false},{"name":"Copilot","optional":false},{"name":"GA4","optional":false},{"name":"Google Ads","optional":false},{"name":"LinkedIn","optional":false},{"name":"Marketo","optional":false},{"name":"Power BI","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-11-13T14:14:05Z","employer_posted_date":"2026-11-13","last_verified_at":"2026-11-13T18:47:21Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"About the Role\nNetCom Learning is looking for a Vendor Digital Marketing Manager to own and accelerate digital demand generation for assigned technology vendor portfolios.\nThis role sits at the intersection of vendor marketing, digital acquisition, campaign management, analytics, and revenue generation. The successful candidate will translate vendor priorities, solution launches, offers, and business goals into integrated digital campaigns that generate qualified traffic, leads, meetings, pipeline, and measurable revenue impact.\nThe ideal candidate is not simply a campaign coordinator. We are looking for a data-driven, hands-on digital marketer who understands B2B technology audiences, can work closely with Vendor Business Units, Sales, RevOps, Product Marketing, Content, Creative, and Web teams, and is comfortable being measured on business outcomes.\nKey Responsibilities\n1. Vendor Digital Marketing Strategy\nDevelop and execute the digital marketing strategy for assigned vendor portfolios.\nTranslate vendor priorities, go-to-market plans, product launches, funding programs, and business goals into actionable digital campaigns.\nBuild quarterly and monthly campaign calendars aligned with Vendor BU and broader Marketing priorities.\nUnderstand vendor solutions, target audiences, personas, and customer pain points sufficiently to recommend the right digital channel and campaign strategy.\nPartner with Vendor Marketing Managers to convert solution positioning and campaign narratives into scalable digital activation.\n2. Integrated Digital Campaign Execution\nOwn or coordinate end-to-end campaign activation across paid search, paid and organic social, SEO, email nurture, website and landing pages, retargeting, webinars, virtual events, content syndication, and account-based digital campaigns.\nEnsure every campaign has a clearly defined audience, offer, messaging, call to action, channel mix, budget, conversion journey, lead-routing mechanism, and success metrics before launch.\nManage campaign timelines, dependencies, quality checks, and launch readiness across internal and external stakeholders.\n3. Paid Media and Digital Acquisition\nPlan and manage paid campaigns across Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, and other relevant B2B channels.\nConduct keyword, audience, market, and competitor research to improve targeting and campaign relevance.\nManage campaign structure, bidding, audience segmentation, retargeting, creative testing, and budget allocation.\nOptimize performance using CTR, CPC, CPL, landing-page conversion, lead quality, SQL/SRL conversion, cost per meeting, pipeline, and revenue contribution.\n4. Website, Landing Pages, and Conversion Optimization\nPartner with Web, Design, Content, and RevOps teams to build high-converting campaign journeys.\nDevelop landing-page requirements covering messaging, calls to action, forms, proof points, and conversion paths.\nDrive continuous conversion-rate optimization through A/B testing and behavior-led improvements.\nEnsure campaign-to-landing-page message consistency and accurate tracking across the customer journey.\n5. Marketing Automation and Lead Nurturing\nBuild nurture programs and campaign journeys using NetCom Learning’s marketing technology ecosystem.\nDevelop segmented email programs by persona, industry, solution interest, buying stage, and engagement level.\nPartner with RevOps to ensure accurate lead capture, scoring, attribution, routing, and reporting.\nMonitor movement from inquiry through MQL, SQL/SRL, meeting, pipeline, and revenue; identify funnel leakage and recommend corrective actions.\n6. Vendor Campaign and Event Activation\nDigitally activate vendor campaigns, product launches, webinars, workshops, masterclasses, and other events.\nCreate pre-event acquisition, live engagement, retargeting, and post-event nurture strategies.\nSupport co-branded, partner-funded, MDF, and co-op campaigns with appropriate tracking, reporting, and Proof of Execution documentation.\nCoordinate with Vendor Marketing teams to maximize audience reach, engagement, and follow-up conversion.\n7. Analytics, Attribution, and Optimization\nBuild a measure-learn-optimize rhythm across campaigns and channels.\nTrack impressions, reach, website traffic, CTR, CPC, CPL, conversion rate, MQLs, SQLs/SRLs, meetings, cost per meeting, pipeline, influenced revenue, ROI, and ROAS.\nConduct weekly campaign reviews and make clear recommendations on what should be scaled, optimized, tested, or stopped.\nCreate dashboards and executive-ready performance summaries that connect digital activity to business outcomes.\n8. Cross-Functional Collaboration\nWork closely with Vendor Business Units, Product Marketing, Content and Creative, Web and SEO, RevOps, Inside Sales, Enterprise Sales, and vendor stakeholders.\nEstablish a closed-loop model where digital engagement translates into qualified sales conversations and sales feedback informs campaign optimization.\nAlign stakeholders on campaign objectives, responsibilities, timelines, follow-up SLAs, and expected outcomes.\n9. AI-Powered Marketing\nUse Microsoft Copilot and other generative AI tools to improve research, content development, personalization, reporting, and optimization.\nIdentify opportunities to automate repeatable campaign, reporting, and analysis workflows.\nTest AI-assisted audience, content, and performance optimization while maintaining brand, quality, privacy, and governance standards.\nQualifications\nRequired\nBachelor’s degree in marketing, Business, Technology, or a related discipline; MBA/PGDM in Marketing is preferred.\n4-7 years of experience in B2B digital marketing, preferably within Technology, IT Training, EdTech, SaaS, Cloud, Cybersecurity, or a technology partner ecosystem.\nDemonstrated experience planning and optimizing paid and organic digital campaigns.\nStrong understanding of the B2B funnel from traffic and lead through MQL, SQL/SRL, meeting, pipeline, and revenue.\nExperience with marketing automation, analytics, CRM-linked campaign execution, attribution, and performance reporting.\nStrong knowledge of SEO, SEM, paid social, retargeting, email marketing, landing pages, and conversion-rate optimization.\nExcellent analytical, communication, campaign management, and stakeholder-management skills.\nPreferred\nHands-on experience with Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, GA4, Google Search Console, SEMrush, Marketo or an equivalent platform, Microsoft Dynamics 365 or another CRM, and Power BI.\nExperience using Microsoft Copilot or comparable generative AI tools in marketing workflows.\nExperience working with technology ecosystems such as Microsoft, AWS, Cisco, CompTIA, or similar vendors and partners.\nExperience supporting MDF, co-op, partner-funded, or co-branded campaigns.\nWhat Success Looks Like\nWithin the first 6-12 months, the Vendor Digital Marketing Manager should demonstrate:\nPredictable digital demand generation for assigned vendor portfolios.\nImproved campaign economics, including CPL, conversion rate, and cost per qualified meeting or opportunity.\nStronger progression from digital engagement into SQLs/SRLs, meetings, pipeline, and revenue.\nClear visibility into channel, campaign, and portfolio ROI.\nConsistent execution against vendor priorities and Marketing calendars.\nA continuous optimization rhythm driven by campaign and funnel performance data.\nStrong collaboration across Vendor Marketing, Digital Marketing, RevOps, and Sales.\nIdeal Candidate Profile\nWe are looking for someone who thinks like a marketer, operates like a campaign manager, and measures success like a revenue 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