{"id":2775588,"url":"https://alion.io/job/netcom-learning-senior-brand-lead","title":"Senior Brand Lead","company":{"id":1831381,"name":"NetCom Learning","domain":"netcomlearning.com","url":"https://alion.io/company/netcomlearning","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"A","score":95,"open_postings":4,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":196,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Noida, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":3000000,"max":3300000,"currency":"INR","period":"year","gross":null,"usd_annual":34709},"salary_estimate":null,"experience_years_min":12,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"HubSpot","optional":true},{"name":"LinkedIn","optional":true}],"status":"live","first_seen_at":"2026-07-20T16:52:24Z","employer_posted_date":"2026-07-20","last_verified_at":"2026-10-21T04:26:32Z","board_verified":true,"closed_at":null,"days_open":92,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":92},"description":"Department: Marketing\nReports To: COO\nLocation: Noida (In Office)\nEmployment Type: Full-Time\nLevel: Management\nPortfolio: Sarder Startup Brands (AI CERTs, AI Labs, Adoptify AI, N+)\nPosition Summary\nThe Senior Brand Lead is responsible for developing, executing, and optimizing brand strategy across Sarder and its portfolio brands, including AI CERTs, AI Labs 365, Adoptify AI, N+, and other current or future ventures. This role owns brand positioning, messaging, campaign execution, content strategy, demand generation alignment, and brand consistency across customer, partner, and internal touchpoints.\nThe ideal candidate combines strategic brand leadership with strong hands-on execution. They will work cross-functionally with Sales, Product, Partner Enablement, Customer Success, and Executive Leadership to accelerate awareness, lead generation, partner growth, and revenue contribution.\nKey Responsibilities\nBrand Strategy & Positioning\nOwn brand strategy, positioning, messaging, and differentiation for assigned Sarder portfolio brands.\nDevelop and refine value propositions, audience-specific messaging, and brand narratives.\nMaintain consistent brand identity across websites, sales collateral, campaigns, partner materials, presentations, and social channels.\nConduct competitive analysis and market intelligence to identify opportunities to strengthen differentiation and market relevance.\nMaintain brand standards, governance processes, and messaging discipline across internal and external teams.\nDemand Generation & Campaign Leadership\nPartner with Sales, Revenue Operations, Product, and Executive Leadership to build integrated marketing campaigns.\nDrive campaigns supporting webinars, events, certifications, training programs, product offers, and partner promotions.\nEnsure campaigns generate qualified leads, support pipeline creation, and align with revenue priorities.\nMonitor campaign performance and optimize email, social, digital, PR, and partner channel activity based on conversion data.\nContent & Thought Leadership\nLead development of executive thought leadership, blogs, whitepapers, case studies, presentations, videos, and social content.\nCollaborate with subject matter experts to produce AI, workforce transformation, certification, technology, and business leadership content.\nEnsure content is audience-relevant, commercially sharp, brand-aligned, and useful to Sales and Partner teams.\nPartner & Channel Marketing\nDevelop co-marketing programs, campaign kits, and enablement assets for strategic partners, ATPs, resellers, and alliances.\nSupport partner recruitment, onboarding, activation, engagement, and retention through clear marketing programs and assets.\nTrack partner marketing effectiveness, partner-sourced lead flow, and contribution to pipeline growth.\nDigital Marketing & Customer Engagement\nManage brand presence across websites, landing pages, social media, digital campaigns, and community channels.\nCoordinate SEO, digital advertising, reputation management, and engagement initiatives.\nImprove customer and partner engagement through targeted campaigns, nurture programs, and clear calls to action.\nPerformance Management & Analytics\nEstablish KPIs for brand, demand generation, content, digital, and partner marketing programs.\nTrack funnel performance, conversion rates, engagement metrics, pipeline influence, and ROI.\nPrepare concise executive dashboards, performance updates, and recommendations for improvement.\nTeam Leadership & Collaboration\nLead internal teams, contractors, and external vendors to execute high-quality work on time.\nManage priorities, timelines, creative reviews, and campaign execution discipline.\nMentor junior marketing team members and foster accountability, speed, quality, and measurable impact.\nRequired Qualifications\nBachelor's degree in Marketing, Business, Communications, or a related field.\n12+ years of progressive experience in brand marketing, demand generation, content marketing, or strategic marketing leadership.\nExperience managing multi-brand portfolios, B2B Technology, SaaS, AI, EdTech, certification, training, or professional services marketing preferred.\nProven success developing integrated campaigns that improve awareness, lead generation, and pipeline contribution.\nStrong understanding of CRM, marketing automation, webinar platforms, analytics, and digital marketing tools.\nExcellent written communication, executive presentation, project management, and cross-functional leadership skills.\nAbility to operate effectively in a fast-paced, high-growth environment with limited direction and high accountability.\nPreferred Qualifications\nExperience with HubSpot, LinkedIn Sales Navigator, Google Analytics, SEMrush, webinar platforms, and marketing automation tools.\nExperience managing PR, thought leadership, virtual events, paid campaigns, and executive communications.\nMBA or advanced marketing, digital, product marketing, or AI-related certifications preferred.\nKey Performance Indicators\nDemand Generation\nQualified leads generated by brand, campaign, webinar, partner, and outbound programs.\nMQLs, SQLs, meetings booked, and pipeline sourced or influenced by marketing.\nWebinar registrations, attendance rates, content downloads, nurture conversion, and campaign ROI.\nEmail outreach volume, response rates, CTA conversion, and cost per qualified lead.\nMarketplace Engagement\nMarketplace traffic, profile views, listing engagement, and click-through activity.\nMarketplace lead submissions, demo requests, trial starts, enrollments, and partner inquiries.\nConversion from marketplace engagement to sales-qualified opportunities or partner activation.\nContent, offer, certification, and solution performance across marketplace channels.\nBrand Awareness\nGrowth in branded search, direct traffic, organic visibility, and share of voice.\nSocial reach, engagement, follower growth, executive visibility, and audience growth.\nPR mentions, thought leadership placements, analyst/media visibility, and brand credibility indicators.\nBrand consistency, message recall, market relevance, and competitive differentiation improvements.\nSuccess Profile\nThe successful Senior Brand Lead is a strategic marketer, strong operator, and hands-on executor who translates business objectives into measurable marketing outcomes. They thrive in high-growth environments, use data to make decisions, and consistently elevate brand visibility, demand generation performance, partner enablement, and market impact across the Sarder portfolio.","description_format":"text","description_chars":6539,"description_truncated":false,"requirements":{"experience_years_min":12,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Corporate Training"],"lifecycle":[{"event":"open","at":"2026-10-17T08:57:24Z"}],"visa":[],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.839,"p_room":0.72,"age_days":92,"expected_fill_days":196,"reasons":["conf:1","win:mid","crowd:"],"computed_at":"2026-10-21T05:46:15Z"},"pay":{"stated_usd_annual":34709,"is_top_pay":false},"html_url":"https://alion.io/job/netcom-learning-senior-brand-lead","json_url":"https://alion.io/job/netcom-learning-senior-brand-lead.json","meta":{"generated_at":"2026-10-21T07:06:29Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":10060,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-22T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1831381},"rest":"https://alion.io/mcp/rest/get_company?id=1831381"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnetcom-learning-senior-brand-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnetcom-learning-senior-brand-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnetcom-learning-senior-brand-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/netcom-learning-senior-brand-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnetcom-learning-senior-brand-lead"}]}