{"id":2775591,"url":"https://alion.io/job/netcom-learning-social-media-specialist","title":"Social Media Specialist","company":{"id":1831381,"name":"NetCom Learning","domain":"netcomlearning.com","url":"https://alion.io/company/netcomlearning","size_band":"501-1000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"A","score":95,"open_postings":4,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":196,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New Delhi, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":400000,"max":700000,"currency":"INR","period":"year","gross":null,"usd_annual":7396},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"GA4","optional":false},{"name":"Instagram","optional":false},{"name":"LinkedIn","optional":false},{"name":"Looker","optional":false},{"name":"Tableau","optional":false},{"name":"X (Twitter)","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-03-10T15:18:27Z","employer_posted_date":"2026-03-10","last_verified_at":"2026-10-21T19:18:58Z","board_verified":true,"closed_at":null,"days_open":225,"trust":{"level":"ok","repost_count":0,"flags":[],"days_open":224},"description":"Role Overview:\nThe Social Media Specialist will play a critical role in shaping our social strategy by delivering actionable insights, identifying trends, and ensuring our content drives engagement, reach, and conversions. You will collaborate closely with content, design, and marketing teams to turn data into strategy and growth.\nKey Responsibilities:\nTrack, analyze, and report on performance metrics across all social media platforms (LinkedIn, X/Twitter, Instagram, Facebook, YouTube, etc.).\nIdentify audience behaviour, engagement trends, content performance, and campaign impact.\nUse tools like Sprout Social, Hootsuite, Google Analytics, Meta Insights, and native platform analytics to build detailed reports and dashboards.\nCollaborate with content and marketing teams to guide data-informed content development and campaign planning.\nEvaluate competitors’ social performance and industry benchmarks; identify opportunities for differentiation.\nMonitor social listening tools to track brand sentiment, audience conversations, and emerging AI topics relevant to target roles.\nDevelop and refine KPIs based on campaign goals (awareness, engagement, lead generation, etc.).\nAssist in A/B testing content formats, posting times, hashtags, and messaging to improve performance.\nSupport the performance marketing team by analyzing paid vs. organic performance and audience segmentation.\nRecommend strategies to improve follower growth, brand engagement, and conversion on social channels.\nRequirements:\n5-7 years of experience in social media analytics, performance marketing, or digital marketing analytics.\nStrong analytical and quantitative skills with advanced knowledge of social media analytics tools.\nFamiliarity with both organic and paid campaign tracking.\nDeep understanding of social media platforms, especially LinkedIn and Twitter/X in B2B and tech-focused ecosystems.\nAbility to translate complex data into clear, visual reports and actionable insights.\nExperience working in edtech, SaaS, certification, or AI/tech companies is strongly preferred.\nWorking knowledge of UTM tracking, Google Analytics (GA4), and data visualization tools like Tableau or Looker Studio.\nStrong communication skills, attention to detail, and a proactive mindset.\nPreferred Qualifications:\nBachelor’s degree in Marketing, Communications, Business Analytics, or related field.\nExperience working with role-based personas or B2B buyer journeys.\nUnderstanding of AI/ML topics or interest in AI upskilling markets.","description_format":"text","description_chars":2507,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Corporate 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