{"id":346828,"url":"https://alion.io/job/netcraft-gtm-engineer","title":"GTM Engineer","company":{"id":51509,"name":"Netcraft","domain":"netcraft.com","url":"https://alion.io/company/netcraft","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"A","score":95,"open_postings":5,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":70,"computed_at":"2026-09-28T05:45:00Z"}},"role":"Sales","role_family":"Sales","seniority":null,"employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Lehi, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Sheets","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false},{"name":"Zapier","optional":false}],"status":"live","first_seen_at":"2026-07-24T23:16:07Z","employer_posted_date":"2026-09-15","last_verified_at":"2026-09-28T18:24:34Z","board_verified":true,"closed_at":null,"days_open":65,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":65},"description":"About Netcraft\nNetcraft is the global leader in cybercrime detection and disruption. We’re a trusted partner for three of the four largest companies in the world and many large governments. We've blocked over 225 million cyber-attacks to date, and we take down around 33% of the world's phishing attacks.\nOur purpose and passion are focused on just one thing: protecting the world from cybercrime.\nThat passion shapes how we work, too. We’re proud of our talented team and the value each person brings, and we’ve built a workplace where people feel supported and inspired. From strong benefits and wellness programs to meaningful collaboration and team connection. \nThe Role\nWe're looking for a highly curious and commercially minded GTM Engineer to help Netcraft build smarter, faster, and more scalable go-to-market systems.\nYou'll play a key role in improving how we identify high-value accounts, activate buying signals, enrich data, automate manual workflows, and turn marketing ideas into repeatable revenue programs. This role sits within the Demand Generation team and reports to the Director of Demand Generation.\nThis is not a traditional marketing operations or campaign execution role. You'll be expected to find friction, design workflows, test new plays, build automation, and connect the dots across data, tools, campaigns, and sales processes.\nYou'll work closely with Demand Generation, Sales, RevOps, and Product Marketing to help our commercial team move faster with better context. This is an opportunity to build and shape a new capability within Netcraft's go-to-market team, with direct impact on pipeline creation, account engagement, and revenue growth.\nWhat you'll be doing\nBuild and maintain automated GTM workflows that support demand generation, ABM, inbound conversion, outbound prospecting, event follow-up, reactivation, and sales enablement.\nConnect and orchestrate systems across tools such as Salesforce, HubSpot, Qualified, G2, RollWorks, LinkedIn, enrichment platforms, AI tools, spreadsheets, and automation platforms.\nTranslate buying signals, website engagement, firmographic data, content engagement, event activity, and account-level research into actionable sales and marketing plays.\nBuild workflows for account research, contact acquisition, enrichment, deduplication, segmentation, prioritization, routing, and sales-ready exports.\nCreate systems that help Sales and BDR teams understand who to contact, why now, what to say, and what context matters.\nDevelop intent-driven plays for strategic accounts, in-market accounts, competitor interest, event attendees, content engagement, dormant leads, and high-fit inbound activity.\nPartner with RevOps to improve data quality, routing logic, lifecycle visibility, CRM hygiene, attribution, and reporting.\nDesign account scoring logic that combines firmographic fit, behavioral engagement, intent data, funnel stage, and historical conversion patterns.\nBuild AI-assisted workflows that support account research, personalization, messaging context, lead qualification, and follow-up.\nIdentify manual workflows across Marketing that can be automated, simplified, or made more repeatable.\nMonitor workflow performance and recommend improvements based on meeting creation, conversion rates, pipeline influence, speed to lead, rep adoption, and data quality.\nDocument workflow logic, data sources, process steps, dependencies, and failure points so systems can be maintained and improved over time.\nWhat you'll need to be successful\nExperience in GTM engineering, demand generation, revenue operations, marketing operations, sales operations, growth, or a similar role.\nStrong comfort working with CRM and marketing automation systems such as Salesforce and HubSpot.\nHands-on experience building workflows with tools like Zapier, Google Sheets, enrichment platforms, AI tools, or similar automation systems.\nAbility to work with data and turn it into clean, usable, revenue-driving workflows.\nStrong understanding of B2B sales and marketing motions, including lead management, account prioritization, segmentation, routing, qualification, and pipeline creation.\nCommercial mindset with the ability to connect technical work to revenue outcomes.\nComfort with experimentation, testing, iteration, and performance measurement.\nStrong systems thinking, with the ability to understand how changes in one part of the funnel affect another.\nAbility to translate ambiguous business needs into structured workflows and practical technical solutions.\nComfort working with APIs, webhooks, integrations, data synchronization, spreadsheets, and structured datasets.\nExperience using AI tools or large language models to support research, personalization, scoring, routing, or workflow automation.\nStrong cross-functional communication skills and the ability to work effectively with both technical and non-technical stakeholders.\nStrong documentation habits and attention to detail.\nSelf-starter with a bias for action and problem-solving who thrives in a fast-paced, high-growth environment.\nPassion for Netcraft's mission to protect the world from cybercrime, with an eagerness to contribute to a high-impact, purpose-driven team.\nThe Rewards Package\n33 days of vacation, including national holidays (which can be worked if you prefer)\nGenerous enhanced family leave and pay\nEnhanced company sick pay from day one of employment, with additional support after your first six months’ service\nEquity Tracking Units, allowing you to share in Netcraft's long-term success (eligibility criteria apply)\nHybrid and flexible working options\n401(k) Safe Harbor Plan with employer match\nComprehensive private health cover, including medical, dental, vision, and life insurance\nMeals, snacks, and drinks provided in the office\nTwo paid Learning & Development days per year, plus access to learning resources such as Udemy and Coursera\nTwo paid Volunteering Days per year to support causes that matter to you\nSpot reward bonus scheme recognizing outstanding contributions\nEmployee Referral Bonus Scheme\nDiversity, Equity & Inclusion \nThis is deeply important to us. Through our ally network, we support under-represented groups and maintain a working environment free from bias, harassment, or discrimination. We encourage candidates from all backgrounds to apply. \nWe’re also happy to make adjustments to the hiring process to ensure every candidate can participate fully. \nPlease note: Netcraft does not accept unsolicited approaches from external recruiters.","description_format":"text","description_chars":6523,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Equity","Flexible schedule","Life insurance","Paid volunteering days","Parental leave","Wellness"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Fraud Detection","Threat Intelligence","Brand Protection & Anti-Counterfeiting"],"lifecycle":[{"event":"open","at":"2026-09-05T18:39:00Z"}],"liveness":{"score":40,"band":"fade","label":"Fading","p_open":1,"p_active":0.669,"p_room":0.6,"age_days":65,"expected_fill_days":70,"reasons":["conf:4","velocity","win:late","crowd:"],"computed_at":"2026-09-28T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/netcraft-gtm-engineer","json_url":"https://alion.io/job/netcraft-gtm-engineer.json","meta":{"generated_at":"2026-09-28T22:28:40Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":280,"day_limit":5000,"remaining_today":4720,"minute_limit":60,"resets_at":"2026-09-29T00:00:00Z"}}}