{"id":1103374,"url":"https://alion.io/job/netlify-senior-marketing-operations-manager","title":"Senior Marketing Operations Manager","company":{"id":570,"name":"Netlify","domain":"netlify.com","url":"https://alion.io/company/netlify","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"inferred_payroll_markers","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":155000,"max":210000,"currency":"USD","period":"year","gross":null,"usd_annual":210000},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Amplitude","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Marketo","optional":false},{"name":"Netlify","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-21T20:59:23Z","employer_posted_date":"2026-09-25","last_verified_at":"2026-10-19T17:19:32Z","board_verified":true,"closed_at":null,"days_open":27,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":27},"description":"About the Team\nNetlify is a product-led growth company, and Revenue Operations owns the systems, data, and infrastructure that turn that growth into revenue. With a large volume of people discovering and signing up for Netlify every day, Marketing Operations is critical to understanding those users, connecting activity across our systems, and creating scalable ways to engage them throughout their journey.\nAs Senior Marketing Operations Manager, you’ll own the operational foundation behind that work. You’ll connect HubSpot, Salesforce, product data, and analytics, build the systems and lifecycle infrastructure that turn signals into action, and give Marketing and our GTM partners trusted visibility into performance. Reporting to the Senior Director of Revenue Operations, you’ll translate the Marketing Operations vision into a roadmap and independently drive it forward while partnering closely with Growth, RevOps, Data, Product, and other GTM teams.\nWhat You’ll Do\nExecute on the Marketing Operations roadmap, translating broader Marketing and GTM priorities into scalable systems, processes, and programs.\nOwn our marketing automation platform end to end, including workflows, lifecycle stages, segmentation, forms, lists, email operations, data hygiene, deliverability, governance, and documentation.\nBuild and maintain the connection between marketing automation, Salesforce, product data, and analytics so we can understand and engage users throughout the customer journey.\nEstablish reliable attribution and measurement across marketing and product-led journeys, including UTM governance and connections between campaigns, signups, activation, conversion, and revenue.\nBuild reporting and self-service dashboards that give Marketing and GTM partners a trusted view of performance and support weekly, monthly, and executive-level decision-making.\nPartner with Growth to operationalize lifecycle programs across email, in-product experiences, and sales-assist triggers, turning customer and product signals into scalable journeys from signup through activation and conversion.\nBuild experimentation infrastructure that allows marketers to launch, measure, and learn from tests without requiring engineering support for every experiment.\nOwn the operational health of the MarTech stack, including integrations, data flows, governance, vendor relationships, and periodic assessments of what we should keep, retire, consolidate, or integrate.\nEstablish scalable practices for high-volume email operations, including audience management, domain and inbox health, deliverability, and safeguards that protect the customer experience.\nTurn large and sometimes ambiguous datasets into actionable recommendations, identifying points of friction or drop-off and partnering with Marketing, Growth, Product, Data, and RevOps on opportunities to improve conversion.\nOwn the Marketing Operations portion of the broader Marketing budget and evaluate technology investments based on business value, scalability, and ROI.\nExplore emerging capabilities in AI-enabled marketing operations and AI visibility measurement, helping the team establish useful workflows and baselines as the space develops.\nWhat You’ll Bring\n7+ years of experience in Marketing Operations or a closely related discipline, with experience operating independently in a complex B2B SaaS or product-led growth environment.\nDeep experience with marketing automation platforms and CRM systems such as HubSpot, Marketo, Eloqua, and Salesforce, including lifecycle stages, campaign architecture, attribution, lead or account routing, and data governance.\nExperience working with high-volume customer or prospect datasets and designing segmentation, lifecycle, and operational approaches that remain reliable at scale.\nSignificant experience operating high-volume email programs, with a practical understanding of deliverability, domain and inbox reputation, audience management, warming strategies, and the risks that emerge at large sending volumes.\nStrong analytical skills and the ability to investigate complex datasets, identify meaningful patterns, question the quality of the underlying data, and turn findings into recommendations.\nExperience building or operating lifecycle, nurture, or in-product engagement programs tied to measurable activation or conversion outcomes.\nSystems thinking and experience designing integrations across marketing automation, CRM, product, analytics, and data systems.\nExperience building measurement and experimentation infrastructure that enables other teams to operate and learn independently.\nStrong GTM fluency and an understanding of how Marketing Operations, Growth, Sales, RevOps, Product, and Customer Success connect to customer experience and revenue.\nComfort using AI-enabled tools and workflows to accelerate your work while applying judgment to validate outputs and determine where automation is (and isn’t) appropriate.\nFamiliarity with product analytics tools such as Amplitude and experience with emerging AEO or AI-visibility tooling is helpful.\nExperience working with contractors, agencies, or distributed partners is helpful but not required.\nFamiliarity with developer tools, web platforms, or another high-volume PLG business is useful, but we value relevant operating experience over category-specific expertise.\nThis Role Is a Great Fit If\nYou enjoy building the foundation, not just operating what someone else has already built. You’re energized by taking an imperfect system and creating something scalable, measurable, and trusted.\nYou’re comfortable moving between architecture and execution. You can define how a system should work and then get into the details yourself when necessary to make it work.\nYou thrive with significant autonomy. Given a goal and context, you investigate the problem, weigh tradeoffs, make a recommendation, and drive the work forward without needing a detailed playbook.\nYou genuinely enjoy data. Large, messy datasets make you curious, and you’re willing to dig until you understand what is happening and what the business should do about it.\nYou care deeply about operational quality. Data integrity, attribution, documentation, audience segmentation, and email deliverability aren’t afterthoughts-they’re part of building a trustworthy growth engine.\nYou balance speed with judgment. You know when to move quickly, when a shortcut creates unacceptable downstream risk, and when to challenge an approach that won’t scale.\nYou see AI as a way to amplify good judgment and increase leverage rather than a substitute for understanding the work.\nYou communicate clearly in an async, distributed environment and can build alignment across Marketing, Growth, Product, Sales, RevOps, and Data without relying on organizational authority.\nApplying\nNot sure you meet 100% of our qualifications? Please apply anyway!\nWhen applying please include: \nA resume or short listing of your job history & skills (link to a LinkedIn profile would be fine). We appreciate a cover letter explaining why you would enjoy working in this role at Netlify to get to know you a bit better, though this is not required and will not impact your application. Our mission is to “build a better web” and that cannot be done without a diversity of skill sets, backgrounds and thoughts. \nOf everything we've ever built at Netlify, we are most proud of our team. Netlify is an Equal Opportunity Employer. We are devoted to building a team of people with diverse backgrounds and lifestyles. Driving equality empowers our team, enables us to innovate, and helps us maintain a more inclusive environment. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, religion, age, race, military/veteran status, citizenship, pregnancy status, or any other differences. If we can do anything to provide a better interview, i.e. accommodate a disability, then please let us know by emailing . \nAbout Netlify\nNetlify is the most popular way to build, deploy, and scale modern web applications, empowering everyone from fast moving solo developers to enterprise teams. Millions of developers and organizations rely on Netlify as their platform of choice for composing web applications that are production ready, performant, and flexible. Now, as we embrace the next era of software development, we are embedding the same fluid, intuitive experience into the Agent Experience (AX), making it just as simple for intelligent agents to understand, interact with, and act on our platform as it is for developers. Whether your user is human or machine, Netlify ensures the path from idea to URL is seamless, fast, and deeply reliable.\nWe are a Series D company that has raised over $200M from investors such as Andreessen Horowitz, Kleiner Perkins, EQT, Bessemer, BOND, and Menlo Ventures. As a fully distributed company, we aim to create a company culture where the best idea can come from anywhere and strive to be thoughtful, compassionate, and collaborative in our work. If this sounds like something you’d like to be part of, we’re excited to connect with you!\nAt Netlify, we are committed to a compensation philosophy that prioritizes fairness and equity, positions our employee compensation competitively in the market, recognizes and rewards performance, and takes a comprehensive approach to our rewards package. We anchor our compensation philosophy on a market-based approach, therefore salary ranges may differ depending on the labor cost in a particular location. The salary provided is in addition to robust benefits and participation in Netlify’s equity plan. Our hiring range for this role is targeted at $155,000 - $210,000 for most US-based locations. Candidates outside the US or in premium markets should consult with their Talent Acquisition partner regarding location-based ranges, as they may be higher or lower than the average US range listed. The starting pay will be determined based on multiple factors, including expertise and skills, market demands, experience, internal equity, and applicable geographic location. 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