{"id":2580689,"url":"https://alion.io/job/newbridge-alliance-brand-director","title":"Brand Director","company":{"id":4423579,"name":"Newbridge Alliance","domain":"newbridgealliance.com","url":"https://alion.io/company/newbridgealliance","size_band":"51-200","is_staffing_agency":true,"employer_type":"agency","is_intermediary":false,"listed_via":null,"ats_vendor":"Manatal","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"head","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Ho Chi Minh City, Vietnam"],"countries":["VN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":17500,"max_usd":44000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":2650},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[],"status":"live","first_seen_at":"2026-10-15T01:52:06Z","employer_posted_date":"2026-10-15","last_verified_at":"2026-11-03T20:51:48Z","board_verified":true,"closed_at":null,"days_open":19,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":19},"description":"Our client owns a fast-scaling beauty brand. The channels are set: Shopee, TikTok Shop, Meta. The team is built: 14 people across strategy, content, creative, product, and influencer. The missing piece is the person who turns that machine into market share.\nThis role used to be called Group Brand Manager. It's now Brand Director - Digital because the job outgrew the title. You own the brand's voice, face, and P&L contribution online. Offline exists, but it doesn't drive the calendar.\nWhat You'll Actually Do\nRun the in-house studio like a newsroom.\nContent doesn't get approved. It gets shipped, measured, and iterated daily. You decide what gets made and what gets killed. Production is internal. If you've only ever briefed agencies, this isn't your seat.\nMake brand and performance speak the same language.\nMedia buying and data sit in a central Growth team. You don't manage them. You out-think with them. If a creator concept can't survive a ROAS conversation, it doesn't go live. If a top-converting ad can't be explained to a customer, it doesn't scale.\nLead humans, not headcount.\n14 people. All under you. Brand, product marketing, content, creative, influencer. Your job is to make them faster than any external shop and smarter than any freelancer. That means you're in the docs, in the edits, and in the 9pm this isn't working calls - at least for the first two quarters.\nWho Wins Here\nYou've run an internal creative team inside a brand. Not worked with. Run.\nYou've launched on Shopee or TikTok Shop and can talk to the drop-off between view-3s and ATC.\nYou read dashboards before decks, and you write briefs that a 22-year-old editor can execute without a call.\nYou've worked at a startup or mid-size company where you were the fallback. If you're coming from Unilever or L'Oréal, the muscle memory is wrong.\nYou're fluent in English because half your partners aren't in Vietnam.\nYou have brand fundamentals - positioning, RTB, architecture - but you don't hide behind them when the number is red.\nHow Our Client Thinks\nTwo filters decide everything: Do you own it? and Do you learn faster than the platform changes?\nIf yes, they'll bet on you. If you need committee cover or a 3-month onboarding, they won't.\nProcess\nRound 1: CMO - Bring 2 campaigns you killed and 1 you saved. We'll talk about why.\nRound 2: CEO - No slides. We test judgment, not polish.\nThe Real Reason This Role Exists\nThe brand is working. The channels are working. The team is hired. Now it needs a brain that can keep all three compounding when CPMs double and trends die in 6 days.\nIf you've been the person executing someone else's plan at a big brand and want to be the person whose plan everyone executes, talk to us.","description_format":"text","description_chars":2715,"description_truncated":false,"requirements":{"experience_years_min":null,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"Advanced (C1)","optional":false}]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-10-15T01:52:06Z"}],"visa":[],"liveness":{"score":28,"band":"fade","label":"Fading","p_open":1,"p_active":0.515,"p_room":0.55,"age_days":19,"expected_fill_days":18,"reasons":["conf:3","agency","velocity","win:tail"],"computed_at":"2026-11-03T05:54:40Z"},"pay":null,"html_url":"https://alion.io/job/newbridge-alliance-brand-director","json_url":"https://alion.io/job/newbridge-alliance-brand-director.json","meta":{"generated_at":"2026-11-03T22:22:48Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1018,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-04T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":4423579},"rest":"https://alion.io/mcp/rest/get_company?id=4423579"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnewbridge-alliance-brand-director"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnewbridge-alliance-brand-director"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnewbridge-alliance-brand-director"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/newbridge-alliance-brand-director\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnewbridge-alliance-brand-director"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":2580689}},{"tool":"search_jobs","arguments":{"company":"newbridgealliance.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":2580689},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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