{"id":3556769,"url":"https://alion.io/job/newform-senior-performance-creative-strategist","title":"Senior Performance Creative Strategist","company":{"id":678581,"name":"NewForm","domain":"newform.com","url":"https://alion.io/company/newform","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Ashby","truth_index":{"grade":"C","score":56,"open_postings":19,"ghost_share":0.737,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-09T06:03:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":100000,"max":140000,"currency":"USD","period":"year","gross":null,"usd_annual":140000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"ElevenLabs","optional":false},{"name":"Perplexity","optional":false}],"status":"live","first_seen_at":"2026-10-30T22:34:41Z","employer_posted_date":"2026-10-30","last_verified_at":"2026-11-09T14:15:42Z","board_verified":true,"closed_at":null,"days_open":9,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":9},"description":"NewForm: The Creative Intelligence Company\nNewForm helps category disruptors like Kalshi, ElevenLabs, Perplexity, and others scale paid ads by turning creative into a measurable, repeatable growth system.\nWe oversee $100M+ per year in paid media spend and create thousands of human ads each month, with each ad making our system smarter.\nWe’re looking for a Senior Performance Creative Strategist to lead creative strategy and execution for our clients. You’ll own the process from performance insights to concepts, scripts, production, and iteration, building ads that connect with audiences and drive measurable results.\nWhy NewForm\nAt NewForm, creative is central to how our clients grow. You’ll work directly with ambitious high-growth brands, turn performance data into creative decisions, and see the impact of your work in market.\nWe value ownership, clear communication, curiosity, and strong creative judgment. This is a role for someone who wants to take responsibility for outcomes, move quickly, and help shape how great performance creative gets made.\nWhat You’ll Do\nOwn creative strategy and execution for assigned clients, serving as their primary creative point of contact.\n\nTranslate client goals, audience insights, and performance data into creative strategies and actionable test plans.\n\nLead concept development and scripting across hooks, angles, formats, and storytelling approaches.\n\nGuide our in-house content team and external creators through production, providing clear briefs and actionable feedback.\n\nPartner closely with editors to bring concepts to life and maintain a high standard of creative quality.\n\nAnalyze creative performance, identify what’s working and why, and turn those findings into the next round of testing.\n\nManage multiple clients and production workflows, keeping priorities, timelines, and deliverables on track.\n\nLead brainstorms, present creative recommendations, and build client confidence in the strategy.\n\nSet a high bar for creative thinking and execution, sharing feedback and learnings that help other creatives grow.\n\nStay close to culture, platform trends, and emerging tools to uncover fresh creative opportunities.\n\nWho You Are\n5 to 7 years of experience in performance creative strategy, with a track record of concepting, writing, and producing paid ads that drive measurable results.\n\nA strong writer and storyteller who understands how hooks, pacing, messaging, and visual execution influence performance.\n\nCreative and analytical in equal measure. You can find meaningful signals in performance data and turn them into clear creative hypotheses.\n\nComfortable owning the full creative process, from an initial idea through production, delivery, and iteration.\n\nConfident working directly with clients, explaining your thinking, and turning feedback into productive next steps.\n\nOrganized and decisive, with the ability to manage competing priorities across multiple accounts.\n\nA collaborative leader who gives clear direction, raises the quality of the work, and takes responsibility for results.\n\nCurious, resourceful, and comfortable experimenting when there isn’t an established playbook.\n\nBonus Points\nExperience creating direct response ads for consumer brands or apps.\n\nExperience directing creators, producing UGC, or working across multiple paid social formats.\n\nProficiency with AI tools for ideation, scripting, production, or editing.\n\nExperience mentoring creatives or improving creative production workflows.\n\nExperience working within a high-growth startup environment.\n\nCompensation & Benefits\nAnnual base salary: $100,000-$140,000\n\nPerformance bonus of up to 20% based on impact\n\nCompany-paid health, dental, and vision insurance.\n\n$300 monthly commuter benefit.\n\nUnlimited PTO / sick days\n\nTeam offsites\n\nLocation:\nThis is a full-time, in-office position based in New York City, with five days per week in the office.\nWe encourage you to apply even if you don’t meet every qualification. We’re a team of industry outsiders rethinking how growth is done, and we welcome people from diverse backgrounds who bring fresh perspectives, strong judgment, and a desire to keep learning.","description_format":"text","description_chars":4164,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Unlimited PTO","Vision insurance"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Advertising","Marketing Analytics & Attribution"],"lifecycle":[{"event":"open","at":"2026-10-31T01:13:41Z"}],"visa":[],"liveness":{"score":60,"band":"ok","label":"Likely open","p_open":1,"p_active":0.598,"p_room":1,"age_days":9,"expected_fill_days":36,"reasons":["conf:1","stale_co","win:early"],"computed_at":"2026-11-09T06:03:00Z"},"pay":{"stated_usd_annual":140000,"is_top_pay":false},"html_url":"https://alion.io/job/newform-senior-performance-creative-strategist","json_url":"https://alion.io/job/newform-senior-performance-creative-strategist.json","meta":{"generated_at":"2026-11-09T16:33:56Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":24178,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-10T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":678581},"rest":"https://alion.io/mcp/rest/get_company?id=678581"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnewform-senior-performance-creative-strategist"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":2,"usd":0.2},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnewform-senior-performance-creative-strategist"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnewform-senior-performance-creative-strategist"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/newform-senior-performance-creative-strategist\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnewform-senior-performance-creative-strategist"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3556769}},{"tool":"search_jobs","arguments":{"company":"newform.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3556769},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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