{"id":1788992,"url":"https://alion.io/job/nexstar-digital-media-manager","title":"Digital Media Manager","company":{"id":3539,"name":"Nexstar Media Group","domain":"nexstar.tv","url":"https://alion.io/company/nexstar","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":77,"open_postings":98,"ghost_share":0,"stale_share":0.929,"repost_share":0,"time_to_fill_p50_days":45,"computed_at":"2026-10-22T06:10:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Brownsville, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":42000,"max_usd":84000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1468},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false},{"name":"YouTube","optional":false},{"name":"Adobe Photoshop","optional":true},{"name":"PHP","optional":true},{"name":"WordPress","optional":true}],"status":"live","first_seen_at":"2026-10-02T00:00:00Z","employer_posted_date":"2026-10-02","last_verified_at":"2026-10-22T03:32:25Z","board_verified":true,"closed_at":null,"days_open":20,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":20},"description":"The Digital Media Manager leads the station's digital content strategy across website, mobile, social media, streaming, and emerging platforms. This position is responsible for growing audience engagement, increasing digital revenue opportunities, overseeing digital content production, and ensuring the newsroom maximizes the reach and impact of its content across all platforms.\nThe ideal candidate is a strong leader who understands digital journalism, audience development, social media strategy, analytics, SEO, video publishing, and content monetization. This person will work closely with newsroom, marketing, sales, and production teams to execute a comprehensive digital strategy that supports the station's brand and business goals.\nEssential Duties and Responsibilities\nContent Leadership\nLead the daily digital content strategy and execution across all station platforms.\nManage website and mobile content to ensure accuracy, timeliness, and audience engagement.\nOversee digital producers, executive producer, and content creators to ensure high-quality storytelling.\nDevelop and enforce digital content standards, workflows, and best practices.\nEnsure breaking news, severe weather, sports, and special coverage are optimized for digital audiences.\nAudience Growth & Engagement\nDevelop strategies to increase website traffic, video views, social engagement, and newsletter subscriptions.\nMonitor audience trends and identify opportunities to expand digital reach.\nLead social media strategy across all platforms, including Facebook, Instagram, TikTok, X, YouTube, and emerging channels.\nBuild audience engagement initiatives that encourage community interaction and loyalty.\nSEO & Analytics\nUtilize SEO best practices to maximize search performance.\nMonitor key performance indicators using audience analytics tools.\nGenerate regular reports on traffic, engagement, video consumption, and audience growth.\nUse data to guide editorial decisions and content strategies.\nVideo & Streaming Strategy\nOversee publishing and optimization of video content on websites, apps, social media, OTT, and streaming platforms.\nWork with producers and reporters to create digital-first video content.\nIdentify opportunities for live streaming and digital-exclusive programming.\nSupport the growth of CTV and OTT products.\nTeam Leadership\nRecruit, train, mentor, and evaluate digital content staff.\nFoster a culture of innovation, accountability, and collaboration.\nConduct regular coaching sessions and performance evaluations.\nCoordinate schedules and workflow to ensure adequate digital coverage.\nCross-Department Collaboration\nWork closely with newsroom leadership to maximize content distribution.\nPartner with marketing to promote station initiatives and special projects.\nCollaborate with sales and business development teams on sponsored content opportunities while maintaining journalistic integrity.\nAssist in developing digital campaigns that support station revenue objectives.\nQualifications\nBachelor's degree in Journalism, Communications, Digital Media, Marketing, or related field preferred.\nMinimum 3-5 years of digital media, newsroom, content management, or audience development experience.\nPrevious leadership or supervisory experience preferred.\nStrong understanding of SEO, social media strategy, audience analytics, and content management systems.\nExperience with video publishing platforms and streaming services.\nExcellent writing, editing, and communication skills.\nAbility to work under pressure and manage multiple priorities in a fast-paced environment.\nStrong organizational and project management skills.\nPreferred Skills\nKnowledge of Adobe Analytics, Chartbeat, or similar audience measurement tools.\nExperience with WordPress, Akta, Adobe Premier, Adobe Express, Adobe Photoshop, Social News Desk, or equivalent systems.\nUnderstanding of digital advertising and content monetization strategies.\nExperience managing newsletters, push alerts, podcasts, and streaming content.\nGraphic design and video editing experience is a plus.\nKnowledge of AP Style and digital journalism best practices.\nFluency in English and Spanish\nKey Performance Indicators (KPIs)\nWebsite page views and unique visitors\nVideo views and watch time\nSocial media engagement and follower growth\nSearch traffic performance\nCTV Downloads and hours watch\nNewsletter subscriber growth\nDigital revenue support goals\nBreaking news response time\nAudience retention and engagement 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