{"id":2387355,"url":"https://alion.io/job/niche-sr-marketing-analyst","title":"Sr. Marketing Analyst","company":{"id":15444,"name":"Niche","domain":"niche.com","url":"https://alion.io/company/niche","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Early Careers","role_family":"Early Careers","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"explicit","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":93760,"max":117200,"currency":"USD","period":"year","gross":null,"usd_annual":117200},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":true,"relocation_package":false,"has_equity":true,"technologies":[{"name":"dbt","optional":false},{"name":"Snowflake","optional":false},{"name":"SQL","optional":false},{"name":"Claude Code","optional":true},{"name":"Looker","optional":true},{"name":"Python","optional":true},{"name":"Streamlit","optional":true},{"name":"Tableau","optional":true}],"status":"closed","first_seen_at":"2026-09-08T18:48:26Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-29T17:29:24Z","board_verified":false,"closed_at":"2026-10-29T17:29:24Z","days_open":50,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":50},"description":"About Niche\nNiche is the leader in school search. Our mission is to make researching and enrolling in schools easy, transparent, and free. With in-depth profiles on every school and college in America, 140 million reviews and ratings, and powerful search tools, we help millions of people find the right school for them. We also help thousands of schools recruit more best-fit students, by highlighting what makes them great and making it easier to visit and apply.\nNiche is all about finding where you belong, and that mission inspires how we operate every day. We want Niche to be a place where people truly enjoy working and can thrive professionally.\nAbout The Role\nWe are looking for an experienced, analytically rigorous, and collaborative Senior Marketing Analyst to own how Niche measures and improves the performance of its marketing engine, on both sides of the marketplace. This is a senior individual contributor role on the Analytics team, embedded day to day with the marketing and growth teams and reporting to the Manager of Operational Analytics.\nThe Senior Marketing Analyst is the analytical owner of two connected domains:\nB2B marketing and pipeline analytics: how marketing-sourced demand becomes qualified leads, opportunities, and closed business.\nB2C growth and registration analytics: how students and parents find Niche across acquisition channels, register, and convert into engaged users.\nThis is a deeply embedded role. You will sit in marketing, B2B, SEO, and lifecycle meetings and workflows, develop first-hand awareness of how data is actually being used, where the gaps are, and what's needed before it becomes a problem. You will be a strategic partner to marketing leadership rather than a reporting function: proactively surfacing insights, pairing them with recommendations and clear next steps, and staying with the work through the decision it informs.\nWhat You Will Do\nB2B Marketing & Pipeine Analytics\nBuild the measurement foundation for how Niche markets to schools and districts: define which metrics matter, how they are calculated, and where the reporting lives, so the business can see what is actually working\nBring rigor to questions such as which channels and campaigns produce pipeline that closes, what a marketing-sourced lead is actually worth, and where demand generation investment should go next\nDevelop leading-indicator reporting that gives marketing and sales leadership early signal on pipeline health rather than a retrospective read\nOwn the B2B attribution model in Marketo Measure, including touchpoint and channel definitions and the data flow between Marketo, Salesforce, and Snowflake. Partner with Marketing and Sales to keep campaign tracking and lead and opportunity attribution reliable over time\nSupport new business forecasting and pipeline reviews with clear, documented methodology and honest confidence levels\nB2C Growth & Registration Analytics \nOwn registration and acquisition measurement end to end: registration funnel performance, campaign and channel attribution, and the connection between how a user arrived and what they went on to do on the platform\nMeasure paid acquisition efficiency: cost per registration, cost per qualified lead, and how spend translates into users who actually convert. Partner with Growth Marketing on media mix and budget decisions, and build the forecasts behind them\nServe as the analytical partner to Growth Marketing and Lifecycle: size opportunities, design and read out growth tests, troubleshoot tracking, and maintain the reporting the team runs on day to day\nBuild and maintain the marketing dashboards and self-serve views that let growth, lifecycle, and leadership answer their own recurring questions\nOwn organic search analytics: measure performance by page type, path, and traffic source (profiles, rankings, entity search), and quantify the impact of product decisions and algorithm updates\nBuild the monitoring and daily reporting that surfaces organic traffic shifts before they become surprises, and keep traffic definitions consistent across dashboards and the semantic layer\nPartner with Product and Data Engineering to define the event tracking and data models this measurement depends on\nAnalytical Rigor & Influence \nModel analytical rigor on marketing data: reproducible SQL, documented methodology, validated results, and a clear line between correlation and causation\nReview and pressure-test analyses from across the analytics team and from business partners, and sharpen how findings are framed and communicated\nAct as the subject matter expert on acquisition-funnel data sources and methodology: when analyses from Business or Product Analytics start at the top of the funnel, make sure they start from the right source, the right definition, and a method that will hold\nMentor analysts informally and share techniques across the analytics team\nPartner with Data Engineering as the voice of the business: write clear measurement requirements, contribute directly to dbt models and the company-wide self-serve semantic layer, and QA what gets shipped\nChampion AI-assisted analytics in your own work and help colleagues adopt it by building and maintaining the skills, workflows, and context that make these tools reliable on Niche's data\nPresent findings and recommendations to senior leadership with clear insight and a clear \"so what\"\nWhat We Are Looking For\nBachelor's degree in Business Administration, Data Science, Statistics, Economics, Marketing, or a related field. A Master's degree is a plus\n5+ years of experience in marketing analytics, growth analytics, data analytics, or a closely related data function.\nDemonstrated experience owning marketing measurement end to end, from tracking implementation through to reporting and recommendation.\nHands-on experience with consumer acquisition data: web analytics and paid media platforms (GA4, Meta, Google Ads, or equivalent), including campaign and channel attribution and its limitations.\nDirect experience with B2B marketing and pipeline analytics: lead and MQL lifecycle, multi-touch attribution, campaign and channel contribution to pipeline, and conversion through to closed business.\nExperience working with marketing automation, CRM, and attribution data (e.g., Marketo, Marketo Measure, Salesforce) and diagnosing problems in how they connect.\nProven ability to translate complex analytical findings into clear, actionable insight for non-technical stakeholders, and to say plainly when the data won't support the question.\nExperience in a fast-paced, cross-functional environment with shifting priorities, and resilience in the face of ambiguity and change.\nSenior proficiency in SQL; comfortable writing, reviewing, and troubleshooting complex queries independently.\nStrong proficiency in data visualization and dashboarding platforms such as Streamlit, Tableau, Looker, or similar.\nWorking knowledge of a modern data stack: Snowflake, dbt, and version-controlled analytics work.\nComfortable with experimentation and quantitative methods: designing and reading out A/B and growth tests, sizing effects honestly, and knowing when a result is signal and when it isn't.\nA genuine practitioner of AI-assisted analytics: comfortable using tools like Claude Code in your own work, and rigorous about validating what comes back.\nComfort operating as a senior IC: influencing without authority, working self-directed on complex and ambiguous problems, and mentoring peers.\nNice to Have\nExperience with Python or R.\nDirect experience with SEO analytics: indexation, page-level organic performance, and technical SEO measurement.\nExperience contributing to a semantic layer or self-serve metrics layer.\nBackground in SaaS, education technology, or marketplace analytics environments.\nExperience in the education sector or working with schools and colleges.\nCompensation \nOur national target base salary range is $93,760 - $117,200, plus participation in our Annual Bonus and Stock Option Program. Base compensation will be commensurate with experience and skills.\nAt Niche, our Total Rewards Philosophy is centered around creating a workplace environment that attracts, motivates, and retains top talent by providing a comprehensive and competitive rewards package. This philosophy is built on the principles of performance-based compensation, best-in-class benefits and work-life balance, and employee well-being.\nInterview Process\nCandidate experience is a top priority for our talent and hiring teams. We believe in providing a transparent, authentic and comprehensive interview process where you have the opportunity to learn about us while we get to know you and your experience. The interview process is outlined here:\nPhone Screen with Talent Acquisition Partner - 30 Minutes\n\nVideo Interview with Hiring Manager - 30 Minutes\n\nTeam Interview - 3 separate 30 Minute Interviews\n\nCase Study & Presentation\nHiring Manager follow-up - 30 Minutes \n\nWhy Niche?\nWe are a fully flexible workforce empowering our employees to choose to work remotely, in our Pittsburgh office or whatever combination suits you\nFull time, salaried position with competitive compensation in a fast-growing company\nBest-in-class 100% paid employee health plan, including vision and dental and supplemental coverage\nFlexible Paid Time Off Policy\nStipend that allows you to build your work from home office in a style and function that suits your personal preferences\nParental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents\nMeaningful 401(k) with employer match\nYour ideas and work will make an immediate impact on our company and millions of users\nYou will join a team that cares about you, our mission, our work - and celebrates our wins together!\nNiche will only employ those who are legally authorized to work in the United States without sponsorship now or in the future for this opening. \nWe are currently hiring in states where we currently have employees: AZ, CO, CT, DE, FL, GA, IL, IN, KY, LA, ME, MD, MA, MI, MO, NE, NV, NH, NJ, NY, NC, OH, OK, OR, PA, SC, TN, TX, VA, WA, DC, WV.\nCandidates only. No recruiters or agencies, please. Sorry, we do not offer relocation assistance.\nNiche is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, we provide employment opportunities without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or any other protected status in accordance with applicable law.\nAll interviews are being held remotely. 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