{"id":1015004,"url":"https://alion.io/job/nielseniq-media-planner","title":"Media Planner","company":{"id":9378,"name":"NielsenIQ","domain":"nielseniq.com","url":"https://alion.io/company/nielseniq","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":80,"open_postings":21,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":14,"computed_at":"2026-11-14T05:58:10Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bangkok, Thailand"],"countries":["TH"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":11000,"max_usd":26000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":5512},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"LinkedIn","optional":false},{"name":"Microsoft Office","optional":false},{"name":"Instagram","optional":true},{"name":"X (Twitter)","optional":true}],"status":"live","first_seen_at":"2026-09-17T06:47:33Z","employer_posted_date":"2026-09-17","last_verified_at":"2026-11-15T00:03:14Z","board_verified":true,"closed_at":null,"days_open":58,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":58},"description":"NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ, is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com.\n The Media Planner will be responsible for designing, planning, executing, and optimizing targeted media campaigns for suppliers under the client's Marketing project. In addition to campaign management, the role will act as a trusted commercial partner to suppliers, helping them maximize campaign performance, increase adoption of retail media solutions, and identify opportunities for continued investment and growth.\nThis role combines media planning, campaign execution, client relationship management, and commercial development, ensuring campaigns deliver measurable business outcomes while driving supplier engagement and revenue opportunities.\nKey Responsibilities\n1. Campaign Planning & Setup\nCollaborate with suppliers to understand campaign objectives, business priorities, target audiences, and growth opportunities.\nRecommend media channels and targeting strategies using NIQ Segmentation Studio.\nDevelop campaign briefs, timelines, budgets, and cost estimates based on the retail client's rate card.\nAdvise suppliers on the most effective media mix to achieve campaign goals and maximize ROI.\nIdentify opportunities to expand campaign scope and increase supplier engagement.\n2. Media Strategy & Optimization\nDesign and execute multi-channel media plans across:SMS\nEDM\nPush Notifications\nSocial Media\nOther relevant retail media channels\n\nMonitor campaign performance, analyze results, and recommend optimization actions.\nEnsure all campaigns align with supplier business objectives and performance targets.\n3. Client Management & Commercial Growth\nServe as a trusted advisor to suppliers and provide strategic media recommendations.\nBuild strong relationships with suppliers and key stakeholders.\nConduct campaign performance reviews and business discussions with clients.\nDemonstrate clear business value and ROI to encourage repeat investment.\nIdentify cross-sell, upsell, and campaign expansion opportunities.\nPrepare and present media proposals that support supplier business growth.\nSupport commercial discussions and campaign pitches when required.\nPartner with internal sales and account teams to drive revenue growth and client retention.\n4. Execution & Coordination\nLiaise with the retail client's Marketing team for campaign setup, approvals, and execution.\nOversee creative assets and ensure compliance with retail client artwork guidelines.\nManage campaign go-live activities and troubleshoot operational issues.\n5. Performance Reporting & Insights\nPrepare pre-campaign opportunity assessments and recommendations.\nDevelop post-campaign performance reports and evaluation summaries.\nAnalyze campaign effectiveness and extract actionable insights.\nPresent campaign results and strategic recommendations to suppliers.\nUse insights to identify future campaign opportunities and drive repeat business.\nMaintain accurate campaign documentation, project records, and performance reports.\n A LITTLE BIT ABOUT YOU\nYou are naturally curious about consumer behavior, customer engagement, and campaign performance. You have a strong media planning background and are equally comfortable discussing strategy, analytics, and commercial opportunities with clients.\nYou enjoy building client relationships, identifying growth opportunities, and helping clients achieve measurable business outcomes through data-driven marketing solutions. You thrive in a fast-paced environment and can balance campaign execution, stakeholder management, and business development responsibilities.\nRequirements\nBachelor's Degree required. Master's Degree preferred.\nMinimum 5 years of experience in:Media Planning\nCampaign Management\nRetail Media\nDigital Marketing\nCRM Marketing\nLoyalty Marketing\n\nFMCG, Retail, Consumer Goods, or Media Agency experience preferred.\nProven knowledge of loyalty marketing and customer engagement programs.\nStrong understanding of:Digital media channels\nCRM-based targeting\nAudience segmentation\nRetail media ecosystems\n\nExcellent analytical skills with the ability to interpret campaign performance data and generate actionable recommendations.\nExperience managing supplier, client, or advertiser relationships.\nDemonstrated ability to identify commercial opportunities and drive campaign growth.\nExperience developing proposals, campaign recommendations, or media plans that lead to increased client investment.\nStrong project management and stakeholder management skills.\nExceptional presentation, communication, and negotiation skills.\nAbility to influence stakeholders and manage competing priorities.\nComfortable working independently while collaborating with cross-functional teams.\nExperience working in a regional or international environment is preferred.\nProficiency in Microsoft Office applications, especially PowerPoint and Excel.\n Our Benefits\nFlexible working environment\nVolunteer time off\nLinkedIn Learning\nEmployee-Assistance-Program (EAP)\nNIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/\nAbout NIQ\nNIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.\nFor more information, visit NIQ.com\nWant to keep up with our latest updates?\nFollow us on: LinkedIn | Instagram | Twitter | Facebook\nOur commitment to Diversity, Equity, and Inclusion\nAt NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion","description_format":"text","description_chars":8031,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Equity","Flexible schedule","Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Commerce","Government"],"lifecycle":[{"event":"open","at":"2026-09-17T22:33:28Z"}],"visa":[],"liveness":{"score":10,"band":"cold","label":"Long shot","p_open":1,"p_active":0.352,"p_room":0.28,"age_days":57,"expected_fill_days":14,"reasons":["conf:0","stale_co","velocity","win:tail","crowd:brand"],"computed_at":"2026-11-14T05:58:10Z"},"pay":null,"html_url":"https://alion.io/job/nielseniq-media-planner","json_url":"https://alion.io/job/nielseniq-media-planner.json","meta":{"generated_at":"2026-11-15T03:27:42Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":6495,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-16T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.1,"usd":0.01,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":9378},"rest":"https://alion.io/mcp/rest/get_company?id=9378"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnielseniq-media-planner"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"free","price":{"credits":0,"usd":0},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnielseniq-media-planner"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.1,"usd":0.01},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnielseniq-media-planner"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/nielseniq-media-planner\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnielseniq-media-planner"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":1015004}},{"tool":"search_jobs","arguments":{"company":"nielseniq.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":1015004},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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