{"id":2081938,"url":"https://alion.io/job/nielseniq-quantitative-research-manager-tech-durable-industry","title":"Quantitative Research Manager, Tech & Durable Industry","company":{"id":9378,"name":"NielsenIQ","domain":"nielseniq.com","url":"https://alion.io/company/nielseniq","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"SmartRecruiters","truth_index":{"grade":"B","score":80,"open_postings":15,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":14,"computed_at":"2026-10-30T05:48:23Z"}},"role":"Science & Research","role_family":"Science & Research","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Beijing, China"],"countries":["CN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":18500,"max_usd":45000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":743},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Power BI","optional":false},{"name":"SPSS","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-10-08T08:43:15Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-30T16:06:17Z","board_verified":true,"closed_at":null,"days_open":22,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":22},"description":"About this job\nAt NielsenIQ, we help the world’s leading brands make smarter business decisions through a deep understanding of consumers, markets, and innovation opportunities.\nAs part of our Tech & Durable Insights team, you will work with clients across industries such as consumer electronics, smartphones, PCs, smart devices, home appliances, wearables, and other technology-driven categories. You will be responsible for leading quantitative research projects, generating actionable consumer insights, and helping clients solve business challenges related to innovation, brand growth, customer experience, and market strategy.\nThis role is ideal for a research professional who combines strong quantitative research expertise with a genuine curiosity about technology, consumer behavior, and emerging market trends.\nRESPONSIBILITIES\nClient Management & Consulting\nBuild strong relationships with clients and become a trusted partner for consumer insights and business recommendations.\nUnderstand clients’ business objectives, strategic priorities, and key challenges.\nSupport senior stakeholders in identifying research needs and translating business questions into effective research solutions.\nPresent findings and recommendations to client teams, including marketing, innovation, product, and strategy stakeholders.\nEnsure a high level of client satisfaction through quality delivery and proactive communication.\n Quantitative Research Leadership\nManage end-to-end quantitative research projects from proposal development through final reporting.\nDesign and execute a variety of research methodologies, including:Brand Health Tracking\nUsage & Attitude (U&A) Studies\nCustomer Experience (CX) Research\nConcept & Product Testing\nInnovation Research\nCustomer Segmentation\nAdvertising & Communication Evaluation\nCustomer Journey Research\nMarket Opportunity Assessment\n\nDevelop questionnaires and research frameworks aligned with client objectives.\nOversee project execution to ensure quality, timeline, and budget requirements are met.\nCollaborate with operations and analytical teams to ensure smooth project delivery.\nData Analysis & Insight Generation\nAnalyze consumer research data and transform findings into meaningful business insights.\nIdentify consumer trends, unmet needs, purchase drivers, and innovation opportunities.\nIntegrate multiple data sources to provide a holistic understanding of consumer behavior.\nDevelop compelling insight narratives and strategic recommendations.\nCreate impactful reports and client presentations that support decision-making.\nTechnology & Durable Industry Expertise\nDevelop a strong understanding of the Technology and Durable Goods industries, including:Consumer Electronics\nSmartphones & Mobile Devices\nPCs & Computing\nSmart Home Products\nHome Appliances\nWearable Technology\nConsumer Technology Services\n\nStay informed about market developments, emerging technologies, and evolving consumer behaviors.\nApply industry knowledge to help clients identify growth opportunities and competitive advantages.\nTeam Collaboration\nWork closely with qualitative researchers, analytics teams, customer success teams, and commercial colleagues.\nSupport junior team members through coaching and project guidance.\nShare best practices and contribute to continuous improvement initiatives.\nCollaborate across local and regional teams to deliver integrated consumer insights solutions.\n 3-6 years of experience in market research, consumer insights, customer insights, or related consulting roles.\nStrong experience in quantitative research methodologies and data interpretation.\nExperience independently managing research projects and client interactions.\nExposure to Technology, Consumer Electronics, Durable Goods, Telecommunications, Digital Services, or related industries is preferred.\nStrong analytical and problem-solving skills.\nAbility to translate research findings into actionable business recommendations.\nStrong presentation and storytelling capabilities.\nProficiency in Excel and PowerPoint.\nExperience with SPSS, Q, Tableau, Power BI, or other analytics tools is a plus.\nExcellent verbal and written communication skills in both English and Chinese.\n Our Benefits\nFlexible working environment\nVolunteer time off\nLinkedIn Learning\nEmployee-Assistance-Program (EAP)\nNIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://nielseniq.com/global/en/info/niqs-ai-safety-policies/\nAbout NIQ\nNIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights-delivered with advanced analytics through state-of-the-art platforms-NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.\nFor more information, visit NIQ.com\nWant to keep up with our latest updates?\nFollow us on: LinkedIn | Instagram | Twitter | Facebook\nOur commitment to Diversity, Equity, and Inclusion\nAt NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. 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