{"id":1551799,"url":"https://alion.io/job/nitro-software-senior-manager-web-strategy-and-performance-2","title":"Senior Manager, Web Strategy and Performance","company":{"id":49880,"name":"Nitro Software","domain":"gonitro.com","url":"https://alion.io/company/nitro-software","size_band":"201-500","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":null},"role":"Customer Success","role_family":"Customer Success","seniority":"senior","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Toronto, Canada","Dublin, Ireland"],"countries":["CA","IE"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":59000,"max_usd":110000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":46},"experience_years_min":10,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GA4","optional":false},{"name":"Hotjar","optional":false},{"name":"HubSpot","optional":false},{"name":"Looker","optional":false},{"name":"Tableau","optional":false}],"status":"live","first_seen_at":"2026-09-30T15:52:11Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-10-12T20:38:23Z","board_verified":true,"closed_at":null,"days_open":12,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":12},"description":"About Us: \nA global SaaS leader for seamless digital document workflows, Nitro offers a suite of solutions for PDF, eSigning, identity verification and analytics supported by a best-in-class customer success and change management team. With more than 3 million licensed users and 13,000+ business customers across 157 countries, we serve 67% of the Fortune 500.\nHow We Work: \nWe aim to create an environment where talented individuals are empowered to excel. How we collaborate, innovate, and engage with one another is important to us. Our work is driven by 5 key principles:\nOne team, One missionOur collective dedication to Nitro's mission defines us. Together, we are building an environment where everyone feels like a valued part of something bigger than themselves.\n\nOwn itWe take full ownership of our actions and decisions. We empower one another to lead with confidence, creativity, and a solutions-focused mindset.\n\nAccountable to our customersWe are dedicated to our customers and take our commitments seriously. We do what we say we are going to do.\n\nExcellence in executionDriven by passion and precision, we exemplify excellence in our delivery with innovative, top-quality results.\n\nBe bold, fail fast, learn fasterWe learn as we grow, dare to try, and bravely question. We are not chasing perfection but forever iterating towards it.\n\nThese guiding values shape our approach to work, fostering a culture where everyone is inspired to contribute their best.\nAbout the role\nNitro is looking for a commercially minded Senior Manager, Web Strategy & Performance to own the performance of our global web experience and drive measurable improvements in conversion, pipeline, and revenue.\nThis is a high-impact role that sits at the intersection of digital strategy, conversion rate optimization (CRO), analytics, SEO, and paid performance. You'll own the strategic roadmap for web performance, working closely with our Performance & Ops, Brand, Product Marketing, and eCommerce teams to improve how we acquire, engage, and convert visitors across every funnel, from first click to closed deal.\nThe ideal candidate brings 10+ years of experience in web strategy and digital performance within a SaaS or B2B technology environment and a clear, demonstrable track record of web-to-revenue impact. Experience with using data, experimentation, and customer insights to drive revenue growth preferred.\nWhat you'll do\nWeb Conversion Strategy & Performance\nOwn and evolve Nitro's web strategy with a primary focus on conversion performance across all key acquisition and revenue funnels.\nDefine and manage website KPIs including visitor-to-lead conversion, trial and demo conversion, landing page performance, funnel progression, eCommerce revenue, and pipeline contribution.\nIdentify friction points and opportunities across the digital customer journey and prioritize initiatives based on business impact.\nDevelop and maintain a roadmap for conversion optimization and website performance improvements.\nChampion a customer-centric approach grounded in qualitative and quantitative research into customer intent and behavior.\nCollaborate with Product Marketing, Demand Generation, Brand, Product, UX, and Engineering teams to deliver cohesive digital experiences.\nConversion Rate Optimization (CRO)\nLead the company’s experimentation and testing strategy across web properties.\nDesign, execute, and analyse A/B and multivariate tests to improve conversion rates and user engagement.\nTranslate behavioural analytics, customer insights, and funnel analysis into actionable optimization initiatives.\nDrive continuous improvements in messaging, CTAs, page layouts, forms, onboarding flows, and content experiences.\nPaid + Organic Performance Alignment\nPartner closely with the Performance team to ensure landing page strategy, conversion tracking, and funnel measurement are tightly aligned with paid acquisition programs.\nOwn the connection between paid traffic quality and web conversion efficiency, bridging the gap between cost-per-click and cost-per-SAO.\nEnsure that web experiences support, reinforce, and improve the performance of paid campaigns across all channels.\neCommerce Conversion\nPartner with the eCommerce team to optimize self-serve conversion flows including trial-to-paid conversion, pricing page performance, and checkout funnel efficiency.\nBring a PLG (product-led growth) lens to how the web experience supports and accelerates the self-serve revenue line.\nSEO & AI-Driven Discovery\nPartner with SEO and content teams to improve organic visibility, engagement, and conversion quality.\nEnsure technical and on-page optimization initiatives align with broader conversion and acquisition goals.\nUnderstand AI-driven website discovery and optimize how the company structures, presents, and measures content\nEvaluate traffic quality across all acquisition sources and prioritize by conversion efficiency and ROI.\nAnalytics & Insights\nOwn web performance reporting and deliver actionable insights to executive stakeholders and the wider GTM team.\nUtilize tools such as GA4, Looker, HubSpot, Hotjar, Optimizely, or similar platforms to monitor and improve performance.\nBuild dashboards and executive reporting frameworks that connect web performance to pipeline and revenue outcomes.\nWhat we're looking for\n10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience\nProven success driving measurable improvements in website conversion performance, digital funnel efficiency, and revenue growth from web.\nStrong experience within SaaS, B2B technology, subscription, or digital commerce environments.\nDeep understanding of CRO, web analytics, SEO, UX principles, digital experimentation, and funnel optimization.\nStrong analytical and problem-solving capabilities with the ability to translate data into strategic recommendations.\nExperience with platforms such as GA4, HubSpot, Looker/Tableau, Optimizely/VWO, and CMS platforms.\nExcellent stakeholder management and executive communication skills.\nFamiliarity with PLG (Product-Led Growth) or hybrid sales/self-service models.\nExperience managing enterprise-scale websites with global audiences and multilingual content.\nWhy Nitro? \nAlong with our regular benefits and programs (including health, dental, vision, and retirement as standard), we are also very proud to offer a few additional initiatives to future Nitronauts: \n\nHybrid Work \nOur team embraces the hybrid work model, appreciating its blend of flexibility and structure. We combine three days of in-person collaboration at our global offices in Toronto, Dublin, Antwerp, Porto, and Melbourne with the convenience of two days of remote work each week.\n\nBenefits:\n Nitro provides all employees with a comprehensive benefits package that includes health insurance, dental and vision coverage, and wellness perks. We also offer pension/401k matching, along with many other country-specific benefits.\nNitro strongly encourages applications from everyone regardless of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status. We provide an accessible candidate experience and invite you to request any accommodations or adjustments throughout the interview process and beyond.\nSalary Range:\n155K - 175K CAD Total\nAI disclosure:\nArtificial intelligence is not used in Nitro’s recruitment process to screen CVs, assess candidates, or make selection decisions.\nReal vacancy:\nThis role is a current, active vacancy.\n#LI_NS1\n#LI-Hybrid\nBy submitting your application, you acknowledge that Nitro will process your personal data in accordance with our Privacy Policy.\n#LI_NS1 #Hybrid","description_format":"text","description_chars":7700,"description_truncated":false,"requirements":{"experience_years_min":10,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["401k plan","Health insurance","Hybrid work"],"hiring_locations":[{"name":"Canada","iso":"CA","kind":"country"},{"name":"Ireland","iso":"IE","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Commerce","Professional Services","Document Management"],"lifecycle":[{"event":"open","at":"2026-10-01T00:28:50Z"}],"visa":[{"country":"CA","licensed_sponsor":true,"evidence":"Positions approved through LMIA in 12 months: 1","filings_12m":1,"filings_prev_12m":0,"green_card_filings_12m":null,"median_offered_wage_usd":null,"route":"Global Talent Stream","cap_exempt":false,"checked_at":"2026-10-03T21:10:52+00:00","sources":["ESDC: employers issued a positive LMIA"],"filings_for_role_12m":0}],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":11,"expected_fill_days":57,"reasons":["conf:2","win:early"],"computed_at":"2026-10-12T06:55:09Z"},"pay":null,"html_url":"https://alion.io/job/nitro-software-senior-manager-web-strategy-and-performance-2","json_url":"https://alion.io/job/nitro-software-senior-manager-web-strategy-and-performance-2.json","meta":{"generated_at":"2026-10-12T23:24:47Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":38470,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":49880},"rest":"https://alion.io/mcp/rest/get_company?id=49880"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnitro-software-senior-manager-web-strategy-and-performance-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnitro-software-senior-manager-web-strategy-and-performance-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnitro-software-senior-manager-web-strategy-and-performance-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/nitro-software-senior-manager-web-strategy-and-performance-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnitro-software-senior-manager-web-strategy-and-performance-2"}]}