{"id":1405978,"url":"https://alion.io/job/nmims-executive-regional-marketing","title":"Executive - Regional Marketing","company":{"id":1838936,"name":"NMIMS","domain":"nmims.edu","url":"https://alion.io/company/nmims","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"B","score":83,"open_postings":82,"ghost_share":0.207,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":90,"computed_at":"2026-10-17T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Mailchimp","optional":false},{"name":"Salesforce","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-03-14T04:05:04Z","employer_posted_date":"2026-03-14","last_verified_at":"2026-10-17T14:17:30Z","board_verified":true,"closed_at":null,"days_open":218,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":218},"description":"Job Purpose\nThe Brand Marketing Executive will be responsible for strengthening and managing the NMIMS CDOE’s brand identity across all touchpoints. The role focuses on driving brand consistency, enhancing institutional reputation, supporting student recruitment objectives through lead nurturing, and ensuring alignment between academic offerings and brand communication. The incumbent will work closely with internal stakeholders and external partners to execute integrated brand marketing initiatives and lead nurturing activities through emails, WhatsApp messages, and SMSs.\n Key Responsibilities\nBrand Strategy & Positioning\nSupport the development and execution of the institution’s brand strategy in line with its vision, mission, and long-term growth objectives.\nEnsure consistent brand positioning across academic programs, campuses, and communication channels.\nMonitor brand perception among key stakeholders including students, parents, faculty, alumni, industry partners, and media.\nPlan and execute lead nurturing activities through emails, WhatsApp messages, and SMSs.\nMarketing Campaign Management\nCoordinate with different departments to provide timely support to sales, academics, and other teams.\nPlan and execute brand-led marketing campaigns for admissions, academic programs, institutional initiatives, and events.\nCoordinate with digital, content, media, and admissions teams to ensure integrated campaign delivery.\nTrack campaign performance and prepare post-campaign analysis reports.\nContent & Communication\nContribute to the development of brand-aligned content for brochures, websites, social media, presentations, advertisements, and campus collateral.\nEnsure messaging reflects the institution’s academic credibility, differentiation, brand guidelines, and value proposition.\nReview and approve creative outputs to ensure compliance with brand guidelines.\nDigital & Social Media Branding\nWork with digital marketing teams to maintain brand tone and visual identity across online platforms.\nPlan and execute lead nurturing activities through emails, WhatsApp messages, and SMSs.\nAssist in storytelling initiatives showcasing faculty achievements, student success, research, and institutional milestones.\n Requirements- Skills & Competencies\nStrong understanding of branding principles and integrated marketing communications\n\nExcellent written and verbal communication skills\n\nHands-on with email marketing and lead nurturing tools\n\nAbility to translate academic offerings into compelling brand narratives\n\nProject management and coordination skills\n\nAnalytical mindset with attention to detail\n\nStakeholder management and teamwork abilities\n\nExperience working with creative agencies and managing brand campaigns\n\nExperience working with lead nurturing tools like Netcore, Mailchimp, Salesforce etc.\n\nAbility to nurture leads through emails, SMSs, WhatsApp etc.\n\nRequirements- Education & work experience\nGraduate or Postgraduate (MBA preferred) in Mass Media, Marketing, Advertising, or related fields\n\n7-10 years of experience in brand marketing and email marketing, preferably in higher education, education services, or knowledge-driven 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