{"id":2217523,"url":"https://alion.io/job/nmims-marketing-executive-2","title":"Marketing Executive","company":{"id":1838936,"name":"NMIMS","domain":"nmims.edu","url":"https://alion.io/company/nmims","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Oracle","truth_index":{"grade":"C","score":57,"open_postings":70,"ghost_share":0.714,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-10-10T05:45:15Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":null,"work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Mumbai, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Google Ads","optional":false},{"name":"Google Sheets","optional":false},{"name":"Meta Ads","optional":false},{"name":"Salesforce","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-10T08:10:35Z","employer_posted_date":"2026-10-10","last_verified_at":"2026-10-11T17:44:07Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":0,"flags":["company_stale"],"days_open":1},"description":"Job Designation: Marketing Executive\nJob Summary:\nNMIMS is looking for a data-driven Performance Marketing Executive to run Google/Meta campaigns, drive lead generation, manage affiliate and influencer partnerships, and coordinate with performance and creative agencies for program admissions.\nDesignation\nMarketing Executive\nDepartment\nMarketing & PR\nLocation\nMumbai\nReporting to\nDirector Marketing\nKey Responsibilities\nPaid Media: Plan and optimize Google Ads (Search, Display, YouTube, PMax) and Meta Ads campaigns; manage budgets, bidding, targeting, and A/B testing to hit CPL/CPA targets.\n\nAnalytics & Reporting: Track key metrics (CPL, CPA, CTR, ROAS); build dashboards (GA, SFDC, Microsoft Clarity); turn data into optimization actions.\n\nLead Generation: Own the funnel from click to CRM handoff; work with admissions team to improve lead quality and conversion.\n\nAffiliate Partnerships: Manage affiliate/referral partners, monitor lead quality and payouts, onboard new partners.\n\nInfluencer Marketing: Identify and manage influencer collaborations (education influencers, alumni advocates); track reach, engagement, and conversions.\n\nAgency Coordination: Be the point of contact for performance and creative agencies - brief campaigns, review creatives, ensure timely delivery.\n\nEducational Qualifications\nBachelor’s or Master’s degree in Marketing, Communications, or related field.\n\nProfessional Experience\nMinimum 2 years of hands-on experience in performance marketing, preferably in the education sector, EdTech, or a high-volume lead-gen industry.\n\nSkills and Competencies\nProven expertise in Google Ads and Meta Ads Manager (certifications a plus).\n\nStrong analytical skills with proficiency in Google Analytics, Excel/Google Sheets, and reporting/dashboard tools.\n\nWorking knowledge of CRM/marketing automation tools (e.g., Salesforce)\n\nExperience managing affiliate marketing programs and partnerships.\n\nFamiliarity with influencer marketing platforms and campaign management.\n\nBasic understanding of SEO and landing page optimization principles.\n\nExcellent stakeholder management skills - comfortable coordinating with multiple agencies and internal teams simultaneously.\n\nStrong communication skills, both written and verbal.\n\nAbility to manage multiple campaigns/priorities in a fast-paced environment.","description_format":"text","description_chars":2323,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Higher Education"],"lifecycle":[{"event":"open","at":"2026-10-10T09:16:51Z"}],"visa":[],"liveness":{"score":86,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.86,"p_room":1,"age_days":1,"expected_fill_days":17,"reasons":["conf:1","win:early","comp:junior"],"computed_at":"2026-10-11T19:16:14Z"},"pay":null,"html_url":"https://alion.io/job/nmims-marketing-executive-2","json_url":"https://alion.io/job/nmims-marketing-executive-2.json","meta":{"generated_at":"2026-10-11T19:16:14Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":5982,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-12T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1838936},"rest":"https://alion.io/mcp/rest/get_company?id=1838936"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnmims-marketing-executive-2"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnmims-marketing-executive-2"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnmims-marketing-executive-2"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/nmims-marketing-executive-2\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnmims-marketing-executive-2"}]}