Area Sales Manager

We’re not just another bike brand - we're an iconic, British motorcycle brand with over 120 years of history behind us. Our new state-of-the-art facilities in Solihull, West Midlands are home to a tight-knit, but ever-expanding team that's passionate about delivering exquisite riding experiences to our customers.

Under new ownership and proud to be part of the TVS Motor family, we're entering a new era of global success. And we want you to be a part of it!

At Norton, we value respect, trust, and responsibility. We trust our employees to execute their roles exceptionally and professionally, and we value personal development, teaching, and learning. When you join our team, you'll have the opportunity to grow and learn alongside some of the most talented and dedicated people in the business.

So if you're passionate about motorcycles and looking to join a team that's shaping the future of this legendary brand, we'd love to hear from you!

The Role

We are looking for an Area Sales Manager to manage and develop Norton’s relationships with its authorised sales partners across a defined geographical territory.

You will be responsible for driving motorcycle, parts, garments and accessories sales within your area, while ensuring sales partners operate in line with Norton’s contractual, commercial and brand standards.

This is a field-based role requiring regular travel across the UK, alongside attendance at Norton’s headquarters in Solihull.

Duties/Responsibilities

• Manage and develop strong, effective relationships with Norton’s authorised sales partners

• Drive motorcycle sales performance across a defined geographical territory

• Drive sales of genuine Norton parts, garments and accessories within the territory

• Monitor and maintain sales partner operating standards in line with contractual and Norton requirements

• Monitor sales partner performance and activity, ensuring accurate and timely reporting

• Prepare and present KPI reports and supporting documentation to Norton management

• Analyse sales performance and identify opportunities to improve commercial results

• Identify, develop and support new sales partner opportunities within the territory

• Work closely with internal teams to address sales partner requirements and resolve operational or commercial issues

• Support the implementation of Norton sales initiatives, campaigns and commercial programmes across the sales network

• Ensure sales partners consistently represent the Norton brand and deliver a high-quality customer experience

Personal Specification

We’re looking for a commercially focused and relationship-driven sales professional who can build strong partnerships while delivering against challenging sales targets.

• Experience in field sales, area sales or territory management, ideally within the automotive, motorcycle or wider powersports industry

• Proven experience managing and developing a network of dealers, retailers or commercial partners

• A strong understanding of sales performance, KPIs and commercial reporting

• Excellent relationship-building and communication skills

• The ability to analyse sales data and translate insights into practical actions

• A proactive and commercially minded approach to identifying new business opportunities

• Strong organisational skills and the ability to manage multiple sales partners and priorities

• The confidence to work autonomously while collaborating effectively with internal teams

• A genuine passion for motorcycles and the Norton brand

• A full UK driving licence and willingness to travel extensively across the territory

Rewards of working for Norton:

We like to take care of our Nortoneers and we think we offer some pretty decent rewards. Here's what you'll get when you join the team:

• Competitive salary package that recognises your skills and experience

• 33 days of holiday (inc. Bank Hols) to relax and recharge

• Generous pension scheme that sets you up for the future, with access to personalised advice.

• Private Medical Insurance and a Cash Back Programme to keep you feeling your best

• Life insurance (4x salary) because we've got your back no matter what

• FREE fruit, got to have your five-a-day!

• WeCare Employee Assistance Programme, which includes access to online GP services, dietary advice, mental health support, bereavement counselling, and a fitness programme

• Experience the thrill of an entrepreneurial environment within a larger, well-funded company with ambitious long-term goals.

• Elevate your career with our Ideas for Excellence scheme, where every brilliant idea is not just valued, but also rewarded!

• A diverse and international team that brings together different perspectives, backgrounds, and experiences.

• Join the fun with our twice-yearly employee events, payday socials, and loads of exciting activities in between!

• Want to go green? You can enjoy free electric bicycle hire

• Plus, no need to stress about finding a parking spot - we've got on-site free parking covered and FREE electric charge points.

We know how important it is to take care of our team, and we're committed to continually improving our reward offering in line with the business growth plan.

Join us and see for yourself!

PLEASE NOTE, WE DO NOT ACCEPT AGENCY APPLICATIONS