{"id":2498971,"url":"https://alion.io/job/notch-lifecycle-marketing-operations-manager","title":"Lifecycle & Marketing Operations Manager","company":{"id":2108498,"name":"Notch","domain":"notch.cx","url":"https://alion.io/company/notch-cx","size_band":"11-50","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Comeet","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":null,"work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["New York, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":126000,"max_usd":252000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":1468},"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Google Ads","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn Ads","optional":false}],"status":"live","first_seen_at":"2026-10-13T20:42:21Z","employer_posted_date":"2026-10-20","last_verified_at":"2026-10-24T12:57:10Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"Description\nNotch empowers brands to grow their business through next-gen autonomous customer experience. We’re looking for an ABM Lead to set the vision, strategy, and execution for our marketing efforts, focusing on demand-gen, sales enablement, and ABM marketing.\nWe’re looking for a Demand Generation & ABM Lead to own our B2B marketing funnel from awareness to pipeline. You’ll be responsible for designing and executing account-based marketing programs, inbound content strategies, and multi-channel campaigns that drive high-quality leads and revenue growth. This role is perfect for a hands-on, data-driven marketer who loves experimenting across channels, aligning with sales, and turning creative ideas into measurable results.\nAs the Demand Generation & ABM Lead, you will build and scale our demand generation function from the ground up. You'll own the strategy and execution of demand generation and account-based marketing (ABM) programs to attract, engage, and convert high-value accounts, specifically targeting VP level and executive leadership of mid-market and enterprise opportunities across multiple industries.\nReporting to the CPO & Co-Founder, you'll build the demand generation team, effectively orchestrating a mix of ICs and specialized agencies. You will collaborate closely with sales, product, Ops, and leadership to drive qualified pipeline creation and revenue growth. This is a high-visibility role where you'll combine strategic thinking with hands-on execution, making your mark on how Notch scales.\nWhat will you do:\nBuild a Scalable B2B Growth Engine\nDevelop and execute a full-funnel demand generation strategy for mid-market and enterprise accounts.\nDesign and manage ABM campaigns targeting key accounts in strategic verticals.\nPartner with sales to define ideal customer profiles (ICPs), account lists, and personalized plays.\nImplement lead scoring, segmentation, and nurturing to move prospects efficiently down the funnel.\nDrive Inbound Marketing and Content\nBuild and own a content strategy focused on thought leadership, use cases, and customer success.\nLaunch webinars, virtual events, and campaigns that educate and convert.\nOptimize the Notch website for SEO and conversion, constantly testing messaging and CTAs.\nCollaborate with product and customer success to surface insights and stories that resonate with target audiences.\nManage Paid and Organic Channels\nRun LinkedIn Ads, Google Ads, and retargeting campaigns to generate pipeline.\nTest and scale performance marketing programs across channels.\nBuild email and nurture campaigns to engage leads and re-activate cold opportunities.\nAnalyze channel performance, experiment with new tactics, and optimize for ROI.\nAlign with Sales and Analytics\nPartner closely with the sales and SDR teams to ensure seamless lead follow-up and attribution.\nOwn HubSpot or similar CRM setup, reporting, and data hygiene.\nBuild and maintain marketing dashboards to track pipeline impact and campaign effectiveness.\nRequirements\nProven ability to drive enterprise pipeline.\n3+ years of experience in B2B SaaS marketing, with a proven track record in demand generation, and ABM.\nPrevious experience as a Demand Generation Manager, Growth Marketing Lead, or ABM Manager in a high-growth tech environment.\nDemonstrated experience in forming agile strategy, building executable plan, launch measurable tests, allocate budget and manage channels mix.\nDemonstrated experience building and scaling demand generation teams from 0 to 1.\nStrong track record orchestrating and managing external agencies to deliver integrated campaigns.\nStrong knowledge of digital channels, ABM frameworks, and demand generation tactics\nProficiency in marketing automation (HubSpot), and analytics tools.\nHighly analytical mindset, with the ability to turn data into actionable insights and measurable business outcomes within budget constraints\nExceptional collaboration and communication skills to align cross-functional teams and manage agency relationships\nCreative problem-solver with a \"get things done\" approach and ability to lead projects end-to-end\nExperience marketing to VP level and executive leadership in customer experience, support, or operations\nGo getter; ready to work in a fast pace, native AI product company.\nExcited to build the new marketing MO: tools, processes, channels and beyond.\nExperience marketing to multiple industries, or AI services (bonus)","description_format":"text","description_chars":4436,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["Artificial Intelligence","Financial Services","AI Agents"],"lifecycle":[{"event":"open","at":"2026-10-14T05:27:08Z"}],"visa":[],"liveness":{"score":74,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.819,"p_room":0.9,"age_days":10,"expected_fill_days":29,"reasons":["conf:1","velocity","win:mid"],"computed_at":"2026-10-24T06:02:35Z"},"pay":null,"html_url":"https://alion.io/job/notch-lifecycle-marketing-operations-manager","json_url":"https://alion.io/job/notch-lifecycle-marketing-operations-manager.json","meta":{"generated_at":"2026-10-24T16:08:14Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":23235,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-25T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":2108498},"rest":"https://alion.io/mcp/rest/get_company?id=2108498"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnotch-lifecycle-marketing-operations-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnotch-lifecycle-marketing-operations-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnotch-lifecycle-marketing-operations-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/notch-lifecycle-marketing-operations-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnotch-lifecycle-marketing-operations-manager"}]}