Data Analyst
First seen by Alion on Oct 5, 2026.
● Analyse valuation data from pricemycar (Noto’sAI-powered car valuation engine), comparing predicted vs. actual sale prices toidentify accuracy gaps and feed improvements back to the valuation model.
● Track GoDirect listing and transaction data end-to-end— enquiries, days-to-sell, conversion rate, and loan/insurance commissionattach rate — to identify where deals stall and where margin is being left onthe table.
● Monitor Tomo community and app data, including membersign-ups, event attendance, ambassador programme performance, and miles/questengagement, to understand what drives active participation.
● Analyse Noto Certified inspection and warranty data(165-point checks, common defect categories, post-sale claims) to spotrecurring issues and support quality and pricing decisions on certifiedpre-owned stock.
● Track uptake and conversion on Noto’s financialproducts — car insurance, COE renewal loans, and car loan applications — toidentify drop-off points in the customer journey and opportunities to improveattach rates.
● Build and maintain dashboards and KPI reports across Noto’splatforms (pricemycar, GoDirect, Tomo, Noto Certified) using Excel, Power BI,Tableau, or similar tools for management reporting.
● Conduct market research and competitor analysis on carpricing, COE trends, and the Singapore automotive/car-community landscape toinform product and pricing strategy.
● Analyse content and engagement data from Noto’s blog,news, and media channels to guide the content strategy and identify whatresonates with the Tomo community.
● Collaborate with product, marketing, operations, andcustomer service teams to translate findings from the above into concrete,data-backed recommendations.
● Maintain data accuracy, consistency, and integrityacross Noto’s systems, databases, and reporting platforms, and preparemonthly/quarterly analytical reports and insights for senior management.
Skills
Tableau, Collaboration, Car Engines, Ensuring Data Accuracy, Insurance Administration, Inspection Reports, KPI Dashboards, Automotive Marketing, Blog Marketing, Analytical Reporting, News, Power BI, Margin Management, Public Engagement, Accuracy and Precision, Conversion Rate