{"id":1771401,"url":"https://alion.io/job/nova-benefits-demand-generation-lead","title":"Demand Generation - Lead","company":{"id":1972450,"name":"Nova Benefits","domain":"novabenefits.com","url":"https://alion.io/company/novabenefits","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Zoho Recruit","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":18500,"max_usd":50000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":961},"experience_years_min":2,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Claude","optional":false},{"name":"GDPR","optional":false},{"name":"HubSpot","optional":false},{"name":"Looker","optional":false},{"name":"Marketo","optional":false},{"name":"n8n","optional":false},{"name":"SQL","optional":false}],"status":"live","first_seen_at":"2026-10-03T15:39:53Z","employer_posted_date":"2026-10-03","last_verified_at":"2026-10-13T21:13:49Z","board_verified":true,"closed_at":null,"days_open":10,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":10},"description":"Location: Bengaluru | Type: Full-time \nCompensation: Up to 8 L\nThe Role\n\nWe're looking for a Demand Generation Lead to own how we generate pipeline for Nova, with email marketing and account-based marketing at the core of the role. You'll run the email marketing program end to end, from strategy and copy to automation and analytics, while building targeted ABM campaigns in partnership with Sales.\nThis role requires someone who's comfortable owning a number, not just a calendar. You'll be expected to build workflows using tools like n8n and use AI tools like Claude to move faster, so the demand engine keeps improving without needing more manual effort every quarter.\nSuccess in this role is measured by pipeline contribution, campaign performance, and how much of the funnel runs on automation rather than manual work.\nWhat You'll Own\n\nPipeline: Own MQL and SQL generation from your campaigns, and how much of it converts into a real pipeline.\nEmail Marketing: Run the full email calendar i.e nurture, lifecycle, transactional, and re-engagement including copy, segmentation, and testing.\nABM: Build and run targeted campaigns against high-value accounts, working closely with Sales on account selection, messaging, and outbound sequences.\nPersonalization: Build dynamic, segmented email experiences using behavioral triggers and intent data, and maintain a template library that stays consistent and keeps performing.\nAnalytics: Own email performance, open rate, CTR, CTOR, conversion, unsubscribe rate, and revenue attribution and report out monthly with clear takeaways.\nDeliverability & Compliance: Manage sender reputation, SPF/DKIM/DMARC, list hygiene, and ensure campaigns stay compliant with CAN-SPAM, GDPR, and PDPA.\nAutomation & Tools: Manage our marketing automation stack, and use tools like n8n and Claude to automate lead routing, enrichment, scoring, and repetitive campaign work.\nTeam: Lead and mentor a small team of email marketing specialists, and work closely with Content, Design, Product Marketing, and Demand Gen to keep messaging aligned.\nWhat We're Looking For \n\n2-5 years of hands-on B2B email marketing experience, ideally in SaaS or tech.\nA track record of managing large-scale email programs (100K+ contacts).\nStrong hands-on experience with marketing automation tools ; HubSpot, Marketo, Zoho, or similar.\nStrong copywriting skills; you can write email content that's concise and actually persuasive.\nSolid understanding of email deliverability, segmentation, and compliance (CAN-SPAM, GDPR, PDPA).\nA data-driven approach, with real experience using tools like Google Analytics or Looker.\nComfortable using AI and automation tools like Claude and n8n to speed up and scale campaign work.\nGood to Have \n\nExperience in HR-tech, insurtech, payroll, or workforce management.\nExposure to Account-Based Marketing (ABM) email strategies.\nFamiliarity with CDPs (Customer Data Platforms) and advanced personalization tools.\nPrior experience managing or mentoring a small marketing team.\nWhy This Role\n\nOwn a high-impact function with a direct line to pipeline and revenue.\nWork with modern AI and automation tools as a core part of how you operate, not an afterthought.\nBuild the demand engine for one of India's fastest-growing insurance brokerages.\nBe part of a performance-driven culture where growth is based on impact and results.\nDirect visibility with leadership on a function that shapes the company's growth trajectory.\nHow We'll Measure Success (First 6-12 Months) \n\nPipeline and MQL/SQL growth from your campaigns.\nEmail and ABM campaign performance (open, reply, and conversion rates).\nShare of your workflow that's automated versus manual.\nCost per lead / cost per opportunity trending down over time.\nImprovement in list health and deliverability metrics.","description_format":"text","description_chars":3797,"description_truncated":false,"requirements":{"experience_years_min":2,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Health Care","Telemedicine & Virtual Care","Health Insurance & Benefits"],"lifecycle":[{"event":"open","at":"2026-10-03T15:39:53Z"}],"visa":[],"liveness":{"score":84,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.842,"p_room":1,"age_days":9,"expected_fill_days":29,"reasons":["conf:0","win:early"],"computed_at":"2026-10-13T05:45:00Z"},"pay":null,"html_url":"https://alion.io/job/nova-benefits-demand-generation-lead","json_url":"https://alion.io/job/nova-benefits-demand-generation-lead.json","meta":{"generated_at":"2026-10-13T21:43:08Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":33279,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-14T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1972450},"rest":"https://alion.io/mcp/rest/get_company?id=1972450"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnova-benefits-demand-generation-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnova-benefits-demand-generation-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnova-benefits-demand-generation-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/nova-benefits-demand-generation-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnova-benefits-demand-generation-lead"}]}