{"id":1194093,"url":"https://alion.io/job/novartis-ad-digital-marketing-optimization","title":"AD, Digital Marketing Optimization","company":{"id":5824,"name":"Novartis","domain":"novartis.com","url":"https://alion.io/company/novartis","size_band":"1001-5000","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":84,"open_postings":30,"ghost_share":0,"stale_share":0.633,"repost_share":0,"time_to_fill_p50_days":40,"computed_at":"2026-09-25T05:45:01Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Hanover, Germany"],"countries":["DE"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":152600,"max":283400,"currency":"USD","period":"year","gross":null,"usd_annual":283400},"salary_estimate":null,"experience_years_min":7,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"A/B Testing","optional":false},{"name":"Microsoft Excel","optional":false}],"status":"live","first_seen_at":"2026-09-24T18:11:34Z","employer_posted_date":"2026-09-24","last_verified_at":"2026-09-25T22:48:07Z","board_verified":true,"closed_at":null,"days_open":1,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":1},"description":"Band\nLevel 5Job Description Summary\nThis role will be based in East Hanover, NJ.Job Description\nThe Associate Director, Digital Marketing Optimization will lead the ongoing optimization of in-market experiences across audiences, content, channels, and media placements to drive marketing effectiveness against strategic objectives. This remit includes campaign measurement planning, institution of best practices, and delivery of innovative capabilities in data and analytics. This leader will bring their extensive knowledge of the digital ecosystem coupled with data science expertise to improve the effectiveness and efficiency of our promotional investments.\nResponsibilities include, but are not limited to:\nWork in close collaboration Marketing Strategy and Customer Experience teams to improve strategic outcomes through best-in-class digital analytics capability\n\nEstablish comprehensive measurement plans for media, creative assets, CRM, websites, and digital health solutions considering both diagnostic and outcome metrics\n\nDeploy the Experience Optimization Playbook to standardize the in-market optimization process across brands\n\nDrive the development of actionable KPI dashboards with clear alignment to business goals\n\nDesign A/B tests and other digital experimentation to quickly achieve key learning objectives\n\nDesign & conduct innovative digital health solution measurement considering all aspects of both short & long-term value to both patients & HCPs\n\nOngoing assessment of innovation in the digital analytics landscape and potential opportunities for Novartis\n\nCoach and develop team members on both digital analytics & data storytelling\n\nDirect agency partners and manage to high-quality, accurate, on-time delivery\n\nMinimum Requirements:\nA minimum of a BA/BS degree is required.\n\nMinimum 7 years' experience using data & analytics to support business decisions\n\nDeep knowledge of digital media buying ecosystem across programmatic, search, social, etc.\n\nHands on experiences with web analytics including A/B testing (Google, Adobe, etc.)\n\nSolid understanding of database structures, data wrangling, cleansing, and manipulation\n\nProject management experience and ability to manage multiple projects while consistently meeting deadlines\n\nDemonstrated experience in requirement collection and translation, and solution delivery to meet those requirements\n\nMust be curious with an openness to new thinking balanced with realistic business needs\n\nProven self-starter with high standards of excellence and an innovative mind\n\nDemonstrated leadership skills and ability to coach and manage team members\n\nAbility to manage for results under ambiguity\n\nStrong interpersonal, communication, and analytical skills\n\nExperience synthesizing information to develop recommendations and communicate clearly to influence and negotiate based on recommendations\n\nExcels at interacting with a diverse group of people, all levels of management, including senior leadership\n\nForward-thinking and can identify the next great breakthrough idea; is creative, a visionary, and can manage innovation; is an effective strategist full of ideas and possibilities; sees multiple futures; has broad interests and knowledge; can both create and bring exciting ideas to market; comfortable speculating about alternative futures without all of the data\n\nThe pay range for this position at commencement of employment is expected to be between: $152,600.00 and $283,400.00 a year; however, while salary ranges are effective from 1/1/26 through 12/31/26, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills, and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors.\nEEO Statement:\nThe Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status. We strive to create an inclusive workplace that cultivates bold innovation through collaboration and empowers our people to unleash their full potential.\nAccessibility and reasonable accommodations\nThe Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please send an e-mail to  +1 (877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.\nhttps://www.novartis.com/careers/careers-research/notice-all-applicants-us-job-openings\nSalary Range\n$152,600.00 - $283,400.00Skills Desired\nAgility (Inactive), Agility (Inactive), Business Analytics, Competitive Intelligence (CI), Cross-Functional Collaboration, Customer Insights, Customer-Oriented, Data Analysis, Data Science, Forecasting, Go-to-Market Strategies, Healthcare Sector Understanding (Inactive), Influencing Skills, Innovation, Marketing Analytics, Marketing Insights, Marketing Strategies, Market Research, Market Trends, Microsoft Excel, Predictive Analytics, Product Marketing, Qualitative Research, Quantitative Research, Research Methodologies {+ 3 more}","description_format":"text","description_chars":6396,"description_truncated":false,"requirements":{"experience_years_min":7,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"phd","optional":false},"security_clearance":false,"languages":[]},"benefits":["Parental leave","Restricted stock units"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Oncology Therapeutics","Neurology & CNS Therapeutics","Immunology & Inflammation Therapeutics","Cardiometabolic Therapeutics"],"lifecycle":[{"event":"open","at":"2026-09-24T18:11:34Z"}],"liveness":{"score":63,"band":"ok","label":"Likely open","p_open":1,"p_active":0.632,"p_room":1,"age_days":0,"expected_fill_days":40,"reasons":["conf:7","stale_co","velocity","win:early","comp:brand"],"computed_at":"2026-09-25T05:45:01Z"},"pay":{"stated_usd_annual":283400,"is_top_pay":true},"html_url":"https://alion.io/job/novartis-ad-digital-marketing-optimization","json_url":"https://alion.io/job/novartis-ad-digital-marketing-optimization.json","meta":{"generated_at":"2026-09-26T02:57:56Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","usage":{"tier":"crawler","counted_by":"address","units_charged":1,"used_today":3148,"day_limit":5000,"remaining_today":1852,"minute_limit":60,"resets_at":"2026-09-27T00:00:00Z"}}}