{"id":2760927,"url":"https://alion.io/job/novartis-of-associate-director-data-engineering-web-analytics","title":"of Associate Director, Data Engineering (Web Analytics)","company":{"id":5824,"name":"Novartis","domain":"novartis.com","url":"https://alion.io/company/novartis","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"B","score":84,"open_postings":89,"ghost_share":0,"stale_share":0.618,"repost_share":0.056,"time_to_fill_p50_days":25,"computed_at":"2026-11-12T10:38:37Z"}},"role":"Leadership","role_family":"Leadership","seniority":"head","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Dublin, Ireland"],"countries":["IE"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":83800,"max":155629,"currency":"EUR","period":"year","gross":null,"usd_annual":175043},"salary_estimate":null,"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"GCP","optional":false},{"name":"Google BigQuery","optional":false},{"name":"Looker","optional":false}],"status":"closed","first_seen_at":"2026-10-16T00:00:00Z","employer_posted_date":"2026-10-16","last_verified_at":"2026-10-31T21:55:13Z","board_verified":false,"closed_at":"2026-10-31T21:55:13Z","days_open":15,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":15},"description":"Salary Range:\n€83,800.50 - €155,629.50Job Description Summary\nWe are looking for a highly knowledgeable and experienced Web Analytics Subject Matter Expert with deep expertise in Google Analytics 4 (GA4), Google BigQuery (GBQ), and Google Cloud Platform (GCP). As the Associate Director, Web Analytics and the SME, you will provide strategic guidance and technical leadership in the design, implementation, and optimization of analytics solutions. A key focus of this role is owning and managing the integrations between GA4, GBQ, and GCP, enabling scalable data pipelines, advanced reporting, and actionable insights across the organisation.You will also play a pivotal role in leading discussions with business teams to showcase the value of GBQ and GCP, and to demonstrate the measurable impact of analytics initiatives on business outcomes.\nJob Description\nKey Responsibilities\nTechnical Expertise and Consultation\nServe as the primary expert on GA4, GBQ, and GCP for analytics, data management, and integrations.\nProvide technical consultation and strategic direction for analytics implementations, ensuring scalability and compliance with governance standards.\nTranslate business objectives into robust analytics frameworks and data integration strategies.\nData Integration & Management\nOwn the setup, governance, and optimization of integrations between GA4, GBQ, and GCP.\nDesign and implement scalable data pipelines and automated workflows for analytics data collection and reporting.\nPartner with analytics, marketing, and engineering teams to enable advanced reporting, predictive modeling, and activation through GA4-GBQ-GCP integrations including other enterprise data cloud and data lakes.\nBusiness Engagement & Value Demonstration\nLead discussions with business teams to showcase the value of GBQ and GCP analytics solutions.\nHighlight the business impact of analytics initiatives through storytelling, measurable KPIs, and case studies.\nInfluence stakeholders by demonstrating how GA4-GBQ-GCP integrations drive efficiency, better decision-making, and ROI.\nAnalytics Implementation and Optimization\nOversee GA4 configuration and maintenance, including event tracking, custom dimensions/metrics, and enhanced eCommerce.\nEnsure seamless data flow from GA4 into GBQ for advanced analytics and reporting use cases.\nProvide strategic input into digital marketing measurement (Google Ads, attribution, campaign analytics).\nData Layer & Tagging (Secondary Scope)\nGuide and review data layer designs to ensure completeness and scalability.\nProvide oversight for GTM and other tagging systems where required, while keeping focus on integration with analytics and cloud platforms.\nQuality Assurance & Reporting\nDefine data quality frameworks and oversee validation processes to ensure accuracy across GA4, GBQ, and GCP datasets.\nSupport teams in building advanced dashboards and reports using Looker Studio, GA4, and BigQuery, aligned to business KPIs.\nQualifications\nDegree qualified in a relevant business or Technical area.\nExtensive experience in web analytics and cloud-based data integration.\nDeep expertise in GA4, GBQ, and GCP, with proven experience in setting up and managing integrations across these platforms.\nStrong background in data architecture, data modeling, and warehousing concepts.\nHands-on experience with analytics implementations; exposure to GTM and data layer design is desirable but secondary.\nExperience in leading stakeholder discussions, influencing business decisions, and showcasing the value of analytics solutions.\nNovartis is committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.\nSkills Desired\nAgility, Cross-Functional Collaboration, Customer Engagement, Customer Experience, Customer Insights, Data Analytics, Data Strategy, Digital Marketing, Marketing Strategy, Media Campaigns, Product Marketing, Stakeholder Engagement, Stakeholder Management, Waterfall Model\nSkills Desired\nCross-Functional Collaboration, Customer Engagement, Customer Insights, Data Analytics, Digital Marketing, Market Research, Media Campaigns, Product Marketing, Stakeholder Engagement, Stakeholder Management, Team Leadership, Waterfall 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