{"id":1988284,"url":"https://alion.io/job/npr-senior-product-manager-audience-lifecycle-tools","title":"Senior Product Manager, Audience Lifecycle Tools","company":{"id":1163,"name":"NPR","domain":"npr.org","url":"https://alion.io/company/npr","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Greenhouse","truth_index":{"grade":"B","score":80,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":17,"computed_at":"2026-10-21T05:46:15Z"}},"role":"Product","role_family":"Product","seniority":"senior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"structured","locations":[],"countries":[],"hiring_countries":["US"],"hiring_countries_total":1,"salary":{"min":132915,"max":151852,"currency":"USD","period":"year","gross":null,"usd_annual":151852},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false}],"status":"live","first_seen_at":"2026-10-07T04:00:00Z","employer_posted_date":"2026-10-09","last_verified_at":"2026-10-21T23:23:30Z","board_verified":true,"closed_at":null,"days_open":14,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":14},"description":"OVERVIEW\nA thriving, mission-driven multimedia organization, NPR produces award-winning news, information, and music programming in partnership with hundreds of independent public radio stations across the nation. The NPR audience values information, creativity, curiosity, and social responsibility - and our employees do too. We are innovators and leaders in diverse fields, from journalism and digital media to IT and development. Every day, our employees and member stations touch the lives of millions worldwide. \nAcross our organization, we’re building a workplace where collaboration is essential, diverse voices are heard, and inclusion is the key to our success. We are committed to doing the right thing in our journalism and in every role at NPR. This means that integrity, adherence to our ethical standards, and compliance with legal obligations are fundamental responsibilities for every employee at NPR.\nIntro to Position\nNPR is scaling and maturing our audience engagement practice into a unified, data-driven, cross-platform growth and engagement engine, and lifecycle management is at the center of that transformation. This role owns the lifecycle activation tools, with a mandate to replace manual, campaign-by-campaign execution with scalable, AI-enabled (where appropriate) processes, and their work focuses on key touchpoints of engagement such as email acquisition, repeat engagement and donation conversion/retention. This role works in daily partnership with Data, Editorial, Marketing, Design, Engineering and Product teams with a mission to make every relationship touchpoint personalized, measurable, user-friendly and tied to business outcomes.\nThis is a union-represented role covered under the terms of a collective bargaining agreement with NABET-CWA DMU. \nResponsibilities\n Product Strategy & Roadmap Ownership: Lead the product roadmap for NPR's audience lifecycle and martech ecosystem (including Piano.io and Salesforce Marketing Cloud), translating stakeholder requirements into prioritized engineering backlogs.\nMartech Operationalization & Tooling: Build, configure, and operationalize internal-facing audience activation tools, establishing intuitive self-serve processes, user permissions, and governance guardrails for content and marketing leads.\nAudience Journey Optimization: Partner with cross-divisional teams to design scalable automation rules and capabilities that enhance the full listener journey-from email discovery and content re-engagement to recurring donation conversion and win-back.\n Data Integration & Measurement Alignment: Collaborate with Data and Analytics teams to enhance customer data platform (CDP) segmentation, tracking taxonomy, and attribution modeling to measure the direct impact of activation campaigns.\nNewsletter Product Infrastructure: Drive technical development and platform enhancements for the NPR editorial newsletter suite in close coordination with newsroom and product leadership.\nAI & Workflow Efficiency Integration: Evaluate and deploy practical, responsible AI and automation capabilities within lifecycle workflows to minimize repetitive manual execution.\nDiverse Audience Engagement: Support audience diversification goals by designing personalization and segmentation workflows that welcome and sustain cross-generational and diverse audiences across digital touchpoints.\nStandard Operating Procedures & Enablement: Author product documentation, establish lifecycle governance best practices, and conduct internal training sessions to ensure cross-departmental adoption of activation tools.\nThe above duties and responsibilities are not an exhaustive list of required responsibilities, duties and skills. Other duties may be assigned, and this job description can be modified at any time.\nMinimum Qualifications \n3+ years of digital product management experience managing complex platforms, with a track record of driving measurable business or audience outcomes.\nSubstantive experience managing enterprise marketing automation platforms, customer data platforms (CDPs), or audience lifecycle suites (e.g., Salesforce Marketing Cloud, Piano.io, Braze, Segment).\nDemonstrated experience translating complex cross-departmental requirements into structured user stories, technical specifications, and prioritized roadmaps.\nProven track record leading technical software migrations, vendor integrations, or enterprise tooling rollouts.\nStrong background in data-informed product development, including experience with digital analytics, cohort tracking, and structured A/B testing.\nPreferred Qualifications\nPrior experience within a media organization, digital publishing company, non-profit, or subscription/membership-driven enterprise.\nPractical experience implementing AI-enabled automation or algorithmic segmentation within marketing workflows.\nFamiliarity with user privacy regulations, consent frameworks, and modern consumer data compliance standards.\nRequired Skills/Competencies\nSystems Thinking: Ability to synthesize inputs from across a federated matrix of stakeholders into a coherent product architecture and execution plan.\nInternal Tool & Platform Enablement: Deep empathy for internal users, balancing self-service flexibility with structured organizational guardrails.\nData Literacy & Attribution: Fluency in customer segmentation logic, data pipelines, retention funnels, and performance reporting.\nCross-Functional Influence: Superior written and oral presentation skills, with the ability to explain complex technical concepts clearly to both technical and non-technical partners.\nIterative Problem Solving: Ability to prioritize high-leverage product enhancements and maintain roadmaps through periods of organizational or technical evolution.\nEducation Requirements\nBachelor’s degree in Computer Science, Information Systems, Business Administration, Marketing, or related field, OR equivalent practical work experience demonstrating equivalent technical and product management capability.\nWork Location & Requirements\n NPR Remote-Permitted: This is a remote-permitted role. This role is based out of our Washington, D.C. office, but the employee may choose to work on a remote basis from a location that NPR approves. You will have the option of working (a) remotely from a location of your choosing within the United States that is supported by NPR; (b) on-site at an NPR facility, based on the availability of desks and approval from NPR; or (c) a combination of both. Regardless of where you choose to work from, you may be expected to travel to other locations from time to time to perform the duties of your position.\nJob Type\nThis is a full-time, exempt position.\nCompensation\nSalary Range: The U.S.-based anticipated salary range for this opportunity is $132,915.86 - $151,852.82 plus benefits. The range displayed reflects the minimum and maximum salaries NPR expects to provide for new hires for the position across all US locations.\nNPR Benefits: NPR provides comprehensive benefits for employees and dependents. Regular, full-time employees scheduled to work 30 hours or more per week are eligible to enroll in NPR’s benefits options. Benefits include access to health and wellness, paid time off, and financial well-being. Plan options include medical, dental, vision, life/ accidental death and dismemberment, long-term disability, short-term disability, and voluntary retirement savings to all eligible NPR employees. \nDoes this sound like you? If so, we want to hear from you.\nThe range displayed reflects the minimum and maximum salaries NPR expects to provide for new hires for the position across all US locations.\nNPR Pay Range\n$132,915.86—$151,852.82 USD\nNPR is an Equal Opportunity Employer. NPR is committed to being an inclusive workplace that welcomes diverse and unique perspectives, all working toward the same goal - to create a more informed public. Qualified applicants receive consideration for employment without regard to race, color, ethnicity, national origin, ancestry, age, religion, religious belief, sex (including pregnancy, childbirth and related medical conditions, lactation, and reproductive health decisions), sexual orientation, gender, gender identity or expression, transgender status, gender non-conforming status, intersex status, sexual stereotypes, nationality, citizenship status, personal appearance, marital status, family status, family responsibilities, military status, veteran status, mental and physical disability, medical condition, genetic information, genetic characteristics of yourself or a family member, political views and affiliation, unemployment status, protective order status, status as a victim of domestic violence, sexual assault, or stalking, or any other basis prohibited under applicable law.\nIf you are a person with a disability needing assistance with the application process, please reach out to .\nYou may read NPR’s privacy policy to learn about how NPR may handle information you submit with any application.\nWant more NPR? Explore the stories behind the stories on our NPR Extra blog. Get social with NPR Extra on Facebook and Instagram. Find more career opportunities at NPR.org/careers.","description_format":"text","description_chars":9216,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[{"name":"United States","iso":"US","kind":"country"}],"hiring_excludes":[],"relocation_offered":false,"industries":["News Agencies","Podcasting","Radio"],"lifecycle":[{"event":"open","at":"2026-10-07T04:02:36Z"}],"visa":[],"liveness":{"score":68,"band":"ok","label":"Likely open","p_open":1,"p_active":0.903,"p_room":0.75,"age_days":14,"expected_fill_days":17,"reasons":["conf:1","velocity","win:late"],"computed_at":"2026-10-21T05:46:15Z"},"pay":{"stated_usd_annual":151852,"is_top_pay":false},"html_url":"https://alion.io/job/npr-senior-product-manager-audience-lifecycle-tools","json_url":"https://alion.io/job/npr-senior-product-manager-audience-lifecycle-tools.json","meta":{"generated_at":"2026-10-22T01:07:06Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":82,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-23T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1163},"rest":"https://alion.io/mcp/rest/get_company?id=1163"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnpr-senior-product-manager-audience-lifecycle-tools"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnpr-senior-product-manager-audience-lifecycle-tools"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnpr-senior-product-manager-audience-lifecycle-tools"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/npr-senior-product-manager-audience-lifecycle-tools\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnpr-senior-product-manager-audience-lifecycle-tools"}]}