{"id":2669746,"url":"https://alion.io/job/ntt-data-applied-innovation-program-marketing-lead","title":"Applied Innovation Program Marketing Lead","company":{"id":50348,"name":"NTT DATA","domain":"nttdata.com","url":"https://alion.io/company/ntt-data","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Phenom","truth_index":{"grade":"B","score":75,"open_postings":30,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":22,"computed_at":"2026-10-17T05:46:00Z"}},"role":"Marketing","role_family":"Marketing","seniority":"lead","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Bengaluru, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":23000,"max_usd":61000,"period":"year","method":"global_role_cell_scaled_by_country","sample_n":1034},"experience_years_min":12,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Digital Twin","optional":false},{"name":"Physical AI","optional":false}],"status":"live","first_seen_at":"2026-09-23T00:00:00Z","employer_posted_date":"2026-09-23","last_verified_at":"2026-10-18T18:42:42Z","board_verified":true,"closed_at":null,"days_open":25,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":25},"description":"NTT DATA\nJob Description\nApplied Innovation Program Marketing Lead\nJob Grade: 12\nLocation: TBD\nAssignment Date:\nJob ID:\nReports To:\nCorie Pierce, Thought Leadership, Insights, Analyst Relations\nDotted-Line:\nPietro Scarpino, AIP Executive Head\nPam Dearen, AI Marketing\nFunction: Marketing\nDate: August 2026\nROLE OVERVIEW\nSupporting NTT DATA Group Corporation and aligned to NTT DATA, Inc. (the operating company for all NTT DATA markets outside of Japan), the role serves as the primary marketing interface for the Applied Innovation Program (AIP), coordinating AIP’s presence in NTT DATA’s campaigns, events, analyst relations, public relations, thought leadership, and internal communications.\nThe role plans and coordinates AIP market presence globally, partnering with the Global AI Office (GAO) and leadership within NTT DATA and NTT DATA, Inc. at the global and regional levels to build awareness of AIP differentiators and value propositions.\nThe ideal candidate combines strategic thinking with hands-on execution, a strong track record of marketing program implementation and success, a clear understanding of technology and business impact, strong content creation capabilities, successful thought leadership initiatives, and the ability to operate in an international and matrixed environment. The role reports functionally to the NTT DATA, Inc. head of Thought Leadership, Insights & AR, and will partner closely with and have dotted-line reporting to the AIP Executive Head and AI Marketing lead.\nKEY RESPONSIBILITIES\nMarketing Strategy\nCreate and execute the AIP marketing & communications narrative and strategy (value proposition, messaging, differentiators)\nPosition innovation offerings across internal stakeholders and external markets\nInteract with senior leaders to coordinate and advance marketing & communications strategies \nCoordinate with cross-functional teams across AIP, GAO, NTT DATA, NTT DATA, Inc. and marketing.\nThought Leadership and Content Creation\nPartner with the thought leadership team to build thought leadership, including custom research and storytelling, around physical AI and other priorities\nEnsure complex topics and emerging technologies (physical AI, digital twins, quantum computing, space and satellite, digital human, and photonics & electronics convergence) are translated into compelling business narratives\nDevelop high-quality marketing content (newsletters, articles, case studies, client research, etc.) and ensure consistency of messaging and alignment with global marketing and brand guidelines\nAnalyst Relations, Internal and External Communications\nServe as the Applied Innovation partner to the NTT DATA Analyst Relations (AR) team, aligning positioning and AIP spokespeople with key analyst firms as needed to advance briefings, inquiries, and targeted report participation that support global AR priorities \nCollaborate with external communications to lead Applied Innovation engagement in press releases, coordinating announcements and media coverage for AIP programs and milestones\nDrive internal awareness and client engagement around the innovation programs\nCampaigns and Events\nDevise concept and messaging for flagship event presence in designated Innovation Center locations around the world.\nLead the marketing coordination for Horizons Innovation Summits, ensuring consistent AIP positioning, content development, stakeholder alignment, and integration across the global marketing organization.\nLead the marketing planning and execution of the NTT DATA Innovation Exchange during the R&D Forum (Upgrade), managing content, speakers, programming, and stakeholder engagement to showcase Applied Innovation.\nCoordinate AIP participation in selected third-party innovation events, partnering with Global and Regional Marketing teams to ensure consistent messaging, thought leadership, and alignment with overall marketing priorities.\nIntegrate AIP priorities into global/local marketing campaigns across digital, social, PR, email and demand generation channels\nEstablish KPIs, dashboards, and communications cadence to BUs, regions, and sales on performance\nLocal, Regional and Global Collaboration\nSupport cross-regional consistency of marketing programs, messaging, and events, working in close synergy with local teams and global marketing team, ensuring alignment and content reuse and adoption\nCoordinate with leadership within NTT DATA and NTT DATA, Inc. at the global and regional levels \nSKILLS REQUIRED\nMinimum of 12-15 years of relevant work experience in B2B technology marketing\nCross-functional marketing experience and expertise in marketing principles and methods, with excellent strategic focus\nExcellent verbal and written communication skills; advanced ability to create compelling narratives around complex technology topics\nExcellent influencing skills; ability to work with business leaders and subject matter experts to execute awareness and demand generation programs that drive pipeline and support business growth\nAbility to collaborate across geographies, business units, and organizational levels in a matrixed, international environment\nDemonstrated experience in analyst relations, public relations, events, and alliance/partner marketing preferred\nUnderstanding of AI/generative AI, emerging technologies, and the technology services industry preferred\nNTT DATA, Inc. · Confidential · August 2026","description_format":"text","description_chars":5397,"description_truncated":false,"requirements":{"experience_years_min":12,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":[],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Data Centers & Colocation","Financial Software & Embedded Finance","IT Consulting & Digital Transformation","Managed IT Services (MSP)"],"lifecycle":[{"event":"open","at":"2026-10-16T04:02:34Z"},{"event":"close","at":"2026-10-16T04:06:48Z"},{"event":"reopen","at":"2026-10-16T04:09:52Z"},{"event":"close","at":"2026-10-16T04:22:20Z"},{"event":"reopen","at":"2026-10-16T04:25:42Z"},{"event":"close","at":"2026-10-16T09:39:49Z"},{"event":"reopen","at":"2026-10-16T14:04:16Z"},{"event":"close","at":"2026-10-16T18:19:10Z"},{"event":"reopen","at":"2026-10-16T22:29:23Z"},{"event":"close","at":"2026-10-17T06:37:06Z"},{"event":"reopen","at":"2026-10-17T09:52:55Z"},{"event":"close","at":"2026-10-18T05:18:56Z"},{"event":"reopen","at":"2026-10-18T08:43:18Z"}],"visa":[],"liveness":{"score":29,"band":"fade","label":"Fading","p_open":1,"p_active":0.521,"p_room":0.55,"age_days":24,"expected_fill_days":22,"reasons":["conf:3","stale_co","velocity","win:tail","comp:brand"],"computed_at":"2026-10-17T05:46:00Z"},"pay":null,"html_url":"https://alion.io/job/ntt-data-applied-innovation-program-marketing-lead","json_url":"https://alion.io/job/ntt-data-applied-innovation-program-marketing-lead.json","meta":{"generated_at":"2026-10-18T20:00:25Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":24033,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-19T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":50348},"rest":"https://alion.io/mcp/rest/get_company?id=50348"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fntt-data-applied-innovation-program-marketing-lead"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fntt-data-applied-innovation-program-marketing-lead"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fntt-data-applied-innovation-program-marketing-lead"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ntt-data-applied-innovation-program-marketing-lead\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fntt-data-applied-innovation-program-marketing-lead"}]}