{"id":3386539,"url":"https://alion.io/job/ntt-data-manager-demand-generation-asean","title":"Manager, Demand Generation – ASEAN","company":{"id":50348,"name":"NTT DATA","domain":"nttdata.com","url":"https://alion.io/company/ntt-data","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Phenom","truth_index":{"grade":"A","score":95,"open_postings":103,"ghost_share":0,"stale_share":0.388,"repost_share":0.019,"time_to_fill_p50_days":17,"computed_at":"2026-10-29T05:49:05Z"}},"role":"Marketing","role_family":"Marketing","seniority":null,"employment_type":"full_time","work_mode":"hybrid","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Singapore"],"countries":["SG"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":25000,"max_usd":56000,"period":"year","method":"role_country_seniority_unknown","sample_n":148},"experience_years_min":null,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-08-04T00:00:00Z","employer_posted_date":"2026-10-28","last_verified_at":"2026-10-29T09:36:24Z","board_verified":true,"closed_at":null,"days_open":86,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":86},"description":"Make an impact with NTT DATA\nJoin a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion - it’s a place where you can grow, belong and thrive.\nAn individual contributor role, the Manager, Marketing & Demand Generation, ASEAN is responsible for developing and executing integrated marketing strategies that drive brand awareness, demand generation, pipeline growth, and revenue across the ASEAN region. This role partners closely with regional sales, alliances, strategic partners and internal business stakeholders to deliver impactful marketing programs aligned with business priorities and go-to-market strategies.\nThe successful candidate will lead partner marketing initiatives, demand generation campaigns, field marketing activities, and content localisation while ensuring effective budget management, campaign performance measurement, and marketing operations. The role also oversees external agencies and vendors, manages partner marketing investments, and provides leadership and coaching to the marketing team to foster a high-performing and collaborative culture.\nReporting directly to the ASEAN Marketing Director, this position carries responsibility for achieving the ASEAN marketing pipeline target, budget ownership, driving marketing contribution to business growth and continuously enhancing the effectiveness of the ASEAN marketing function through data-driven insights, operational excellence, and close collaboration with internal and external stakeholders.\nKey responsibilities:\n\nPartner Marketing\nDevelop a strong understanding of joint business plans and collaborate with strategic partners, alliances, distributors, and internal business stakeholders to drive integrated marketing initiatives aligned to shared business objectives.\nOwn the planning, execution and governance of co-marketing campaigns and Marketing Development Funds (MDF), ensuring compliance with partner requirements and optimal utilization of funds.\nLead the development and execution of end-to-end partner marketing campaigns and events, ensuring alignment with go-to-market priorities, industry messaging, and pipeline generation goals.\nManage external agencies and third-party vendors, ensuring procurement compliance, operational excellence, and strong business outcomes from marketing investments.\nDemand Gen and Content Localisation:\n\nDevelop and execute integrated demand generation programs that drive brand awareness, qualified leads, pipeline, and revenue across the ASEAN region.\nCollaborate with internal stakeholders, strategic partners, and external agencies to plan, schedule, manage budgets, and deliver marketing initiatives from concept through execution.\nLocalise global marketing campaigns and content to ensure relevance for ASEAN markets while maintaining alignment with corporate messaging and business objectives.\nCoordinate with internal and external resources to source content, creative assets, and marketing services, ensuring campaigns target the right audience and key accounts.\nManage the end-to-end campaign lifecycle, including planning, resource allocation, execution, lead follow-up, and post-campaign evaluation across inbound and outbound marketing activities.\nPerformance & Measurement\nMonitor and analyse campaign performance, providing actionable insights and recommendations to improve future marketing initiatives.\nMaintain accurate campaign tracking, ensuring marketing activities and leads are properly uploaded and tagged in Salesforce.\nplays an integral role in the pipeline contribution, and reporting of marketing-impacted pipeline.\nField Marketing:\nSupport the development and distribution of internal and external marketing communications using MarTech platforms.\nLead the planning, execution, and management of regional trade shows, conferences, executive roundtables, webinars, customer events, and partner events.\nManage event logistics, budgets, agencies, and post-event lead management to maximise attendee engagement and pipeline generation.\nProvide coaching, feedback, and career development opportunities while fostering a collaborative, high-performance culture.\nRepresent team feedback internally, ensuring effective two-way communication with senior stakeholders.\nTeam Leadership & Development:\nProvide coaching, feedback, and career development opportunities while fostering a collaborative, high-performance culture.\nRepresent team feedback internally, ensuring effective two-way communication with senior stakeholders.\nWorkplace type:\nHybrid WorkingAbout NTT DATA\nNTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune\nGlobal 100. We are committed to accelerating client success and positively impacting society through\nresponsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with\nunmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and\napplication services. Our consulting and industry solutions help organizations and society move\nconfidently and sustainably into the digital future. As a Global Top Employer, we have experts in more\nthan 70 countries. We also offer clients access to a robust ecosystem of innovation centers as well as\nestablished and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each\nyear in R&D.\nEqual Opportunity Employer\nNTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.\nThird parties fraudulently posing as NTT DATA recruiters\nNTT DATA recruiters will never ask job seekers or candidates for payment or banking information during the recruitment process, for any reason. Please remain vigilant of third parties who may attempt to impersonate NTT DATA recruiters whether in writing or by phone in order to deceptively obtain personal data or money from you. All email communications from an NTT DATA recruiter will come from an @nttdata.com email address. 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