{"id":3860877,"url":"https://alion.io/job/nutrabay-associate-content-creator","title":"Associate - Content Creator","company":{"id":1834976,"name":"Nutrabay","domain":"nutrabay.com","url":"https://alion.io/company/nutrabay","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":{"grade":"B","score":75,"open_postings":3,"ghost_share":0,"stale_share":1,"repost_share":0,"time_to_fill_p50_days":null,"computed_at":"2026-11-07T05:47:08Z"}},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Gurgaon, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":null,"experience_years_min":1,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-11-06T08:17:06Z","employer_posted_date":"2026-11-06","last_verified_at":"2026-11-07T03:26:10Z","board_verified":true,"closed_at":null,"days_open":0,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":0},"description":"You should apply if you have:\nA strong understanding of Instagram Reels, YouTube Shorts, and emerging social media content formats.\nA natural flair for storytelling, humour, and creating engaging short-form video content.\nConfidence in front of the camera, with the ability to host, present, and perform in different content formats.\nThe ability to conceptualise original content ideas and turn trending topics into relevant, engaging brand content.\nStrong understanding of social media trends, audience behaviour, hooks, and retention-driven storytelling.\nExperience scripting short-form videos in English and Hinglish.\nA good understanding of shooting techniques, framing, lighting, and basic video editing.\nThe ability to collaborate with writers, designers, videographers, and editors to bring content ideas to life.\nA genuine interest in fitness, nutrition, supplements, and internet culture.\nYou should not apply if you:\nAre uncomfortable being on camera or presenting content.\nRely entirely on trends without bringing original ideas to the table.\nPrefer only static content and are not interested in short-form video storytelling.\nStruggle to create engaging hooks or simplify complex topics into entertaining content.\nAre not comfortable experimenting with different content formats, incorporating feedback, or adapting quickly.\nAre not interested in fitness, nutrition, or the supplement industry.\nSkills Required:\nShort-form video content creation for Instagram Reels and YouTube Shorts.\nOn-camera presentation, hosting, and performance.\nCreative ideation, storytelling, and scriptwriting.\nStrong understanding of social media trends, hooks, pacing, and audience retention.\nEnglish and Hinglish communication.\nBasic videography, framing, lighting, and video editing.\nFamiliarity with editing tools such as CapCut, Premiere Pro, or similar software.\nUnderstanding of Instagram and YouTube content performance metrics.\nAbility to collaborate with production, design, and social media teams.\nWhat will you do?\nContent Ideation: Conceptualise original, trend-led, and culturally relevant content ideas for Nutrabay's social media platforms.\nOn-Camera Content Creation: Act as an on-screen face for Nutrabay, hosting and performing in Reels, Shorts, product explainers, and other video formats.\nScriptwriting & Storytelling: Develop engaging scripts, strong hooks, and creative video flows that capture attention and encourage viewers to watch, share, and engage.\nTrend Integration: Identify relevant social media trends, memes, and conversations and adapt them creatively for Nutrabay's audience.\nProduct Storytelling: Create engaging content around supplements, fitness, nutrition, product launches, and brand campaigns.\nVideo Production: Work closely with the in-house production team to plan shoots, execute concepts, and ensure the intended creative output.\nContent Experimentation: Test new formats, recurring series, storytelling approaches, and creative concepts to improve content performance.\nCampaign Support: Participate in brand campaigns, product launches, and social media initiatives through original video concepts and on-camera execution.\nPerformance Optimisation: Collaborate with the social media team to understand content performance, audience retention, shares, saves, and engagement, and apply learnings to future content.\nBrand Representation: Maintain Nutrabay's tone of voice and personality while creating content that feels authentic, relatable, and entertaining.\nWork Experience:\n1 to 3 years of relevant experience in content creation, social media, digital content, or video production.\nPrior experience creating content for D2C, fitness, lifestyle, or consumer brands is preferred.\nA portfolio or social media profile demonstrating original short-form video content and on-camera presence is required.\nCandidates with strong personal content creation experience may also be considered.\nWorking Days: Monday - Friday\nPerks:\nOpportunity to become a recognisable on-camera face of a growing health and nutrition brand.\nAccess to Nutrabay's in-house content production studio.\nCreative freedom to experiment with original content formats and ideas.\nOpportunity to work on product launches, brand campaigns, and high-visibility social media projects.\nWork closely with an experienced creative, social media, and production team.\nFriendly atmosphere\nHigh learning & personal growth opportunity\nFlexible Timings\nDiverse work environment\nLocation: Delhi NCR (Work from Office)\nWhy Nutrabay:\nWe believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.\nWorking with Nutrabay can be fun and a place of unique growth opportunities. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will feel appreciated and valued for the work you deliver. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.\nAbout Nutrabay:\nNutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers to now, and our family is constantly growing.\nWe have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.\nFunding:\nWe raised $5 million in a Series A funding.\nNutrabay is an equal opportunity employer. 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