{"id":2526980,"url":"https://alion.io/job/nutrabay-manager-influencer-marketing","title":"Manager- Influencer Marketing","company":{"id":1834976,"name":"Nutrabay","domain":"nutrabay.com","url":"https://alion.io/company/nutrabay","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"middle","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Gurgaon, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":1800000,"max":2200000,"currency":"INR","period":"year","gross":null,"usd_annual":23245},"salary_estimate":null,"experience_years_min":4,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Instagram","optional":false},{"name":"YouTube","optional":false}],"status":"live","first_seen_at":"2026-10-08T07:44:20Z","employer_posted_date":"2026-10-08","last_verified_at":"2026-10-26T01:04:44Z","board_verified":true,"closed_at":null,"days_open":17,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":17},"description":"Job Role: Influencer Marketing Manager\nYou should apply if you have:\nA proven track record of planning and executing influencer marketing campaigns for brands.\nStrong understanding of the influencer ecosystem across Instagram, YouTube, Facebook, and other emerging platforms.\nExperience in influencer identification, outreach, negotiation, onboarding, and relationship management.\nStrong conceptualization skills to develop creative influencer campaigns aligned with brand objectives.\nAbility to evaluate influencers based on reach, engagement, audience quality, content style, and brand fit.\nA data-driven mindset to track campaign performance and measure ROI.\nAbility to manage multiple campaigns, creators, timelines, and stakeholders in a fast-paced environment.\nYou should not apply if you:\nHave no hands-on experience managing influencer/creator campaigns.\nAre unfamiliar with influencer metrics such as reach, engagement rate, CPM, CPV, conversions, and ROI.\nDo not actively follow emerging creators, social media trends, and evolving content formats.\nAre uncomfortable with influencer outreach, negotiations, or managing multiple creator relationships.\nAre unwilling to work in a dynamic and collaborative environment.\nSkills Required:\nStrong understanding of Influencer Marketing & Creator Ecosystem.\nInfluencer discovery, outreach, negotiation, and relationship management.\nCampaign planning, execution, and performance tracking.\nStrong communication, negotiation, and interpersonal skills.\nContent ideation and creative campaign strategy.\nAnalytical skills to measure campaign performance and ROI.\nFamiliarity with influencer marketing platforms and social media analytics tools.\nKnowledge of Instagram, YouTube, and emerging social platforms.\nStrong project management and multitasking abilities.\nWhat will you do?\nDevelop and execute influencer marketing strategies aligned with business and brand objectives.\nIdentify and onboard relevant macro, micro, and nano influencers/creators based on campaign requirements.\nManage the complete influencer lifecycle - research, outreach, negotiation, briefing, execution, and reporting.\nBuild and maintain strong, long-term relationships with influencers, creators, and talent agencies.\nDevelop creative campaign concepts and influencer briefs to drive engaging and authentic content.\nNegotiate commercials, deliverables, timelines, and contracts with influencers and agencies.\nCoordinate with internal Content, Brand, Marketing, and Design teams to ensure consistent brand communication.\nTrack campaign performance across key metrics such as reach, engagement, views, conversions, and ROI.\nPrepare campaign reports and derive actionable insights to optimize future influencer campaigns.\nStay updated with creator trends, platform algorithms, viral formats, and emerging influencers.\nManage multiple campaigns simultaneously while ensuring timely execution and quality of deliverables.\nExplore new creators, platforms, and partnership opportunities to continuously strengthen the brand's influencer ecosystem.\nWork Experience:\n4-6 years of experience in Influencer Marketing, Creator Marketing, Brand Partnerships, or Social Media Marketing.\nHands-on experience managing end-to-end influencer campaigns.\nExperience working with brands, agencies, D2C companies, or startups is preferred.\nExperience in the fitness, health & wellness, FMCG, lifestyle, or consumer brands would be an added advantage.\nWorking Days: Monday - Friday\nLocation: Delhi NCR (Work from Office)\nWhy Nutrabay:\nWe believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.\nWorking with Nutrabay can be fun and a place of unique growth opportunities. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will feel appreciated and valued for the work you deliver. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.\nAbout Nutrabay:\nNutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers to now, and our family is constantly growing.\nWe have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.\nFunding:\nWe raised $5 million in a Series A funding.\nNutrabay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, colour, gender identity or expression, genetic information, marital status, medical condition, national origin, political affiliation, race, ethnicity, religion or any other characteristic protected by applicable local laws, regulations and ordinances.","description_format":"text","description_chars":5582,"description_truncated":false,"requirements":{"experience_years_min":4,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Influencers","Content Creation","Sports Nutrition","Dietary Supplements"],"lifecycle":[{"event":"open","at":"2026-10-14T12:25:02Z"}],"visa":[],"liveness":{"score":74,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.821,"p_room":0.9,"age_days":16,"expected_fill_days":31,"reasons":["conf:3","velocity","win:mid"],"computed_at":"2026-10-25T05:49:26Z"},"pay":{"stated_usd_annual":23245,"is_top_pay":false},"html_url":"https://alion.io/job/nutrabay-manager-influencer-marketing","json_url":"https://alion.io/job/nutrabay-manager-influencer-marketing.json","meta":{"generated_at":"2026-10-26T01:25:21Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":1814,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-27T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1834976},"rest":"https://alion.io/mcp/rest/get_company?id=1834976"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnutrabay-manager-influencer-marketing"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnutrabay-manager-influencer-marketing"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnutrabay-manager-influencer-marketing"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/nutrabay-manager-influencer-marketing\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnutrabay-manager-influencer-marketing"}]}