{"id":3266254,"url":"https://alion.io/job/nutrabay-senior-associate-copy-writer","title":"Senior Associate - Copy Writer","company":{"id":1834976,"name":"Nutrabay","domain":"nutrabay.com","url":"https://alion.io/company/nutrabay","size_band":"51-200","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Keka","truth_index":null},"role":"Communications","role_family":"Communications","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Gurgaon, India"],"countries":["IN"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":800000,"max":950000,"currency":"INR","period":"year","gross":null,"usd_annual":10032},"salary_estimate":null,"experience_years_min":3,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"A/B Testing","optional":false},{"name":"WhatsApp","optional":false}],"status":"live","first_seen_at":"2026-10-26T08:11:31Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-11-02T08:52:45Z","board_verified":true,"closed_at":null,"days_open":7,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":7},"description":"Job Role: Senior Associate: Copy Writer (CRM & Retention)\nYou should apply if you have:\nExcellent command of written English, with strong copywriting, editing, and proofreading skills.\nProven experience in writing high-converting content for CRM channels, including Email, WhatsApp, Push Notifications, SMS, and RCS.\nStrong understanding of customer lifecycle marketing, retention strategies, audience segmentation, and conversion-focused communication.\nExperience in conceptualising and executing monthly sales campaigns, including campaign themes, promotional messaging, and customer journeys.\nThe ability to balance creative storytelling with business objectives such as revenue growth, customer retention, and Average Order Value (AOV).\nExperience collaborating with CRM, Design, Performance Marketing, Product, and Cataloguing teams.\nA data-driven mindset with the ability to analyse campaign performance and optimise communication.\nA strong sense of ownership, attention to detail, and the ability to manage multiple campaigns simultaneously.\nYou should not apply if you:\nPrefer only long-form or editorial writing and are not comfortable with short, conversion-driven copy.\nStruggle with tight timelines, multiple campaign launches, or last-minute changes.\nAre not comfortable taking ownership of campaigns from ideation to execution.\nRely solely on creativity without considering performance metrics and business outcomes.\nAre not comfortable collaborating with multiple stakeholders or managing operational details.\nAre not interested in the health, fitness, or nutrition space.\nSkills Required:\nCRM copywriting across Email, WhatsApp, Push Notifications, SMS, and RCS.\nCampaign conceptualisation, sales planning, and promotional storytelling.\nCustomer segmentation and lifecycle communication.\nConversion-focused copywriting, A/B testing, and content optimisation.\nUnderstanding of CRM metrics such as CTR, open rates, conversion rates, retention, and revenue contribution.\nStrong content planning, proofreading, and quality assurance.\nBasic understanding of landing page structures, UI/UX content, and product placement strategies.\nCross-functional coordination and campaign execution.\nWhat will you do?\nOwn CRM Content Strategy: Develop and execute content strategies across Email, WhatsApp, Push Notifications, SMS, and RCS to drive engagement, conversions, retention, and revenue.\nPlan Monthly Sale Campaigns: Conceptualise sale themes, campaign hooks, promotional messaging, and communication calendars for monthly and seasonal sales.\nBuild Customer Journeys: Create targeted communication funnels for different customer segments, including cart abandoners, product page viewers, first-time buyers, repeat customers, and loyal customers.\n Drive Revenue Through Content: Optimise campaign messaging, product recommendations, and customer journeys to improve conversions, Average Order Value (AOV), and repeat purchases.\nContribute to Sale Page Strategy: Collaborate with Design and Marketing teams on sale landing page structures, content hierarchy, product placement, and promotional storytelling.\nManage Campaign Execution: Maintain campaign production sheets, coordinate with relevant teams, and ensure all sale assets and communications go live accurately and on time.\nMaintain Brand Consistency: Own the brand's tone of voice across CRM channels, ensuring promotional and transactional communication remains consistent, engaging, and relevant.\nOptimise Campaign Performance: Work closely with the CRM team to analyse campaign metrics, identify opportunities, conduct copy experiments, and continuously improve performance.\nCollaborate Across Teams: Work with CRM, Performance Marketing, Design, Product, and Cataloguing teams to deliver campaigns from ideation through execution.\nEnsure Content Accuracy: Review promotional offers, pricing, product information, campaign creatives, and communication journeys before deployment.\nWork Experience:\n3 to 5 years of relevant experience in content writing, copywriting, CRM marketing, or campaign strategy.\nPrior experience in D2C, e-commerce, consumer brands, or digital-first businesses is preferred.\nDemonstrated experience independently managing CRM communications and large-scale promotional campaigns.\nWorking days: Monday-Friday\nLocation: Delhi NCR (Work from Office)\nPerks:\nFriendly atmosphere\nHigh learning & personal growth opportunity\nFlexible Timings\nDiverse work environment\nWhy Nutrabay:\nWe believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life’s best work. As part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing-and-tech startup that’s revolutionising the health industry.\nWorking with Nutrabay can be fun and a place of unique growth opportunities. Here you will learn how to maximise the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or skills that are relevant across roles and departments. You will feel appreciated and valued for the work you deliver. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voice and ask for their opinions on important business issues.\nAbout Nutrabay:\nNutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers to now, and our family is constantly growing.\nWe have built a complex and high-converting eCommerce system, and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.\nFunding:\nWe raised $5 million in a Series A funding.\nNutrabay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, colour, gender identity or expression, genetic information, marital status, medical condition, national origin, political affiliation, race, ethnicity, religion or any other characteristic protected by applicable local laws, regulations and ordinances.","description_format":"text","description_chars":6512,"description_truncated":false,"requirements":{"experience_years_min":3,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":null,"security_clearance":false,"languages":[{"language":"English","level":"All levels","optional":false}]},"benefits":["Growth opportunities"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Food & Beverages","Sports Nutrition","Dietary Supplements"],"lifecycle":[{"event":"open","at":"2026-10-26T09:26:35Z"}],"visa":[],"liveness":{"score":90,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.903,"p_room":1,"age_days":6,"expected_fill_days":36,"reasons":["conf:1","velocity","win:early"],"computed_at":"2026-11-02T06:13:15Z"},"pay":{"stated_usd_annual":10032,"is_top_pay":false},"html_url":"https://alion.io/job/nutrabay-senior-associate-copy-writer","json_url":"https://alion.io/job/nutrabay-senior-associate-copy-writer.json","meta":{"generated_at":"2026-11-02T09:50:01Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":13719,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-11-03T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1834976},"rest":"https://alion.io/mcp/rest/get_company?id=1834976"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Fnutrabay-senior-associate-copy-writer"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Fnutrabay-senior-associate-copy-writer"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Fnutrabay-senior-associate-copy-writer"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/nutrabay-senior-associate-copy-writer\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Fnutrabay-senior-associate-copy-writer"}],"agent":{"mcp":"https://alion.io/mcp/jobs","mcp_open":"https://alion.io/mcp/open","next":[{"tool":"get_job","arguments":{"id":3266254}},{"tool":"search_jobs","arguments":{"company":"nutrabay.com","detail":"compact"}},{"tool":"match_people","arguments":{"job_id":3266254},"note":"people open to offers who fit this vacancy"}],"note":"The same data through MCP tools: https://alion.io/mcp/open needs no sign-in (compact searches, postings, people); https://alion.io/mcp with an Alion account has everything. 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