Social Media Manager

Real opportunities. Real impact. Your career, redefined.

(NOTE: A human reviews every application at Oceans, so please apply for only one position and only once a year-if you're a better fit for another role, we’ll route your application accordingly and if we’re not quite ready for you, we’ll reach back out later.)

At Oceans, we help the best and brightest of Sri Lanka to take advantage of opportunities that otherwise wouldn’t be available to them, while supporting entrepreneurs around the world. Our community (we call them Divers) don’t do surface work-they go deep to solve complex challenges and make a real impact. And in doing so, they support bold ideas and expand their skills, broaden their expertise, and grow their careers, all without having to leave family and friends.

As a Social Media Manager, you will play a central role in shaping and executing the social media strategy for a professional football club with ambitious global growth goals. You’ll work closely with leadership to drive audience growth, strengthen community engagement, and build a globally recognized digital brand across TikTok, Instagram, Facebook, X, and YouTube.

This role is ideal for someone who combines strong creative instincts with deep platform expertise and a proven ability to grow audiences organically. Rather than functioning as a content coordinator or scheduler, you’ll act as the strategic and executional owner of the club’s social presence-developing content strategies, producing engaging content, monitoring performance, and continuously identifying new opportunities to expand reach and engagement.

Accountability

Your success as a Social Media Manager will be defined by your ability to build audience growth, increase engagement, strengthen brand visibility, and create scalable social media systems that support long-term digital expansion.

Here’s how you’ll make an impact:

Social Media Strategy & Audience Growth

• Own and execute the club’s organic social media strategy across TikTok, Instagram, Facebook, X, and YouTube.
• Develop and maintain content calendars aligned with match schedules, transfer windows, club announcements, sponsorship initiatives, and key campaigns.
• Drive follower growth, engagement, impressions, and overall audience expansion.
• Identify emerging platform opportunities, content formats, and growth strategies.
• Translate business and brand objectives into high-performing social content initiatives.

Content Development & Creative Execution

• Produce and publish high-volume, platform-native content across multiple social channels.
• Repurpose content from club assets, media partners, creators, and user-generated content.
• Create engaging short-form and long-form content optimized for each platform.
• Independently edit video content and adapt creative assets for different audiences and formats.
• Maintain consistency in visual identity, storytelling, and brand presentation.

Community Engagement & Fan Experience

• Actively engage with supporters and followers across all major social platforms.
• Monitor comments, direct messages, audience sentiment, and community conversations.
• Foster meaningful engagement and strengthen relationships with supporters.
• Escalate reputation risks, audience concerns, and important feedback appropriately.
• Help build a highly engaged and globally connected football community.

Match Day Content & Live Coverage

• Lead social media execution across match days throughout the season.
• Publish real-time content including highlights, reactions, results updates, and behind-the-scenes coverage.
• Coordinate with internal media teams and stakeholders to ensure timely content delivery.
• Maintain high-quality engagement and storytelling during live sporting events.
• Support the club’s digital presence during key moments throughout the football calendar.

Performance Reporting & Optimization

• Track and analyze key performance metrics including reach, engagement, impressions, video views, and follower growth.
• Produce regular performance reports and strategic recommendations.
• Identify content gaps, growth opportunities, and areas for improvement.
• Apply platform insights and audience data to optimize future content performance.
• Continuously refine social media strategies based on evolving trends and results.

Colleagues

You’ll work closely with the Director of Communications, club leadership, media teams, creative partners, and other key stakeholders to execute the club’s digital growth strategy and elevate its global presence.

At Oceans Talent, you’ll also receive guidance and support from your Operations Manager, who will help you succeed in the role and ensure that you’re continuously growing and developing in your career.

Skills and Qualifications

At Oceans Talent, we believe in T-shaped individuals-those who bring deep expertise in one area paired with broad curiosity across the business. As a Social Media Manager, your vertical focus will be on social media strategy, audience growth, content creation, and community engagement, while your horizontal focus will include brand development, creative storytelling, analytics, and digital marketing.

To excel in this role, you should have:

• Experience: 4+ years of experience managing social media accounts for brands, sports organizations, media companies, entertainment businesses, or similar high-growth consumer-facing environments.
• Platform Expertise: Deep understanding of TikTok, Instagram, Facebook, X, and YouTube, including platform algorithms, audience behaviors, and content best practices.
• Content Creation: Strong experience creating, editing, and publishing both short-form and long-form video content.
• Audience Growth: Demonstrated success growing social media audiences organically and improving engagement metrics.
• Creative Storytelling: Strong ability to develop compelling narratives, create engaging content concepts, and adapt messaging across different platforms.
• Community Management: Experience engaging online communities, managing audience interactions, and building brand loyalty through social media.
• Communication Skills: Excellent written communication and storytelling skills with strong attention to detail.
• Independence & Ownership: Ability to work autonomously, manage multiple priorities, and execute consistently without requiring heavy oversight.
• Adaptability: Comfort operating in a fast-paced environment with evolving priorities and ambitious growth objectives.
• Availability: Willingness to support match-day coverage, including evenings and weekends when required.

During the interview process, you’ll have the opportunity to showcase your skills in the following areas:

• Social Media Strategy: How you develop and execute growth strategies across multiple platforms.
• Content Creation & Storytelling: How you create engaging content that drives audience engagement and brand growth.
• Audience Development: How you build communities and grow social followings organically.
• Performance Analysis: How you measure success, interpret data, and optimize content strategies.
• Creative Execution: How you translate ideas into high-performing social content.
• Stakeholder Management: How you collaborate with leadership and manage competing priorities.
• Ownership & Initiative: How you independently drive projects forward and create impact.

Diversity of experience is core to Oceans. You are expected to work inclusively with individuals from a variety of backgrounds, ensuring that both personal and collective dignity are supported.

Role Specifications

This is a remote role, where you will be expected to work a split shift with some overlap with our client’s time zone. You will, however, be expected to be present for in-person training programs during your first 3.5 weeks with us. During the offer process, we’ll share more information about our benefits and compensation philosophy, considering both market trends and individual factors.

About Oceans

At Oceans Talent, we connect the world’s top talent with visionary companies building what’s next. Here, you’re not just stepping into another role - you’re joining a team that values individuality, ambition, and growth without limits. Unique, like you.

We’re always excited to share more about our journey, where we’re headed, and how you can grow with us throughout the interview process.

Want to learn more about our recruitment process, what to expect from interviews, and possible outcomes? Check out [The Dive].