{"id":1642660,"url":"https://alion.io/job/ocient-demand-generation-manager","title":"Demand Generation Manager","company":{"id":178237,"name":"Ocient","domain":"ocient.com","url":"https://alion.io/company/ocient","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Gem","truth_index":null},"role":"Marketing","role_family":"Marketing","seniority":"junior","employment_type":"full_time","work_mode":"remote","remote_scope":"stated_countries","remote_scope_basis":"posting_text","remote_working_hours":null,"hiring_geo_confidence":"inferred","locations":[],"countries":[],"hiring_countries":["US","CF"],"hiring_countries_total":2,"salary":{"min":95000,"max":110000,"currency":"USD","period":"year","gross":null,"usd_annual":110000},"salary_estimate":null,"experience_years_min":2,"visa_sponsorship":true,"relocation_package":false,"has_equity":false,"technologies":[{"name":"AI Agents","optional":false},{"name":"HubSpot","optional":false},{"name":"LinkedIn","optional":false},{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-28T19:18:40Z","employer_posted_date":"2026-09-30","last_verified_at":"2026-10-06T20:24:44Z","board_verified":true,"closed_at":null,"days_open":8,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":8},"description":"About Ocient:\nOcient is building OcientAIQ™ - a complete ecosystem for delivering trusted agentic AI solutions at petabyte scale, for the organizations that can't afford to get AI wrong. Our customers protect networks, secure nations, and power the global economy. The problems we solve are genuinely hard, and the work matters.\nFounded in 2016 by the team that built Cleversafe (acquired by IBM in 2015), Ocient is headquartered in Chicago with a remote-first global team. We are a carbon-neutral company backed by leading investors including Greycroft, OCA Ventures, In-Q-Tel, and Buoyant Ventures.\nDo not contact Ocient directly to apply for a role. For security purposes, any applications received via email will be deleted.\nJob Title: Demand Generation Manager\nLocation: Remote (US Based Only)\nWe cannot sponsor or transfer any visas, of any kind now or in the future (ex. OPT, EAD, H1B, H4, etc.)\nEstimated salary range: Base - $95,000 to $110,000\nThe salary offered for this position will be based on a candidate's experience and skill demonstrated during interviews and other evaluations\nPosition Overview:\nWe're looking for a craft-driven demand generation marketer to lead demand generation for OcientAIQ across digital acquisition, website conversion, and lifecycle marketing, turning digital, search, paid, and nurture programs into qualified pipeline.\nIn this role, you'll collaborate closely with Sales, Business Development, Solutions, RevOps, Product, Content, Communications, and the broader Growth Marketing team to understand who we're trying to reach, what matters to those buyers, and how digital and direct marketing can best drive repeatable growth.\nResponsibilities:\nDigital Acquisition and Discoverability\nOwn SEO and AEO (answer engine optimization) strategy and execution in partnership with our Content team and agency. That includes keyword and topic strategy across telecom, AdTech, financial services, and the public sector, improving technical SEO, and staying ahead of how search is shifting toward AI-driven answer engines.\nOwn paid search, paid social, and remarketing across Google and LinkedIn. You'll manage budget, audiences, testing, optimization, and our agency partners against results. \nStrategy and GTM Alignment\nPartner with Sales, Business Development, and GTM leads to understand the buyer journey by vertical, and shape how demand gen campaigns and programs support pipeline goals.\nHelp determine the right mix of audiences, channels, content marketing, and offers for the buyers we're trying to reach.\nUse performance data to make recommendations on where we should invest more, where we should adjust, and what we should test next.\nCommunicate plans, results, and recommendations across Sales, Business Development, Solutions, RevOps, Product, Content, Communications, and the broader Growth Marketing team. \nAudience and List Strategy\nBuild and maintain the audiences behind our campaigns, including segmentation, target lists, lookalikes, remarketing audiences, and intent signals, so we're reaching the right people with the right programs.\nPartner with Marketing Operations to keep our database healthy and our targeting data reliable as it grows.\nWebsite Conversion\nOwn conversion rate as a metric, in partnership with Marketing Operations and Content.\nOwn and optimize the core conversion levers - gating, forms, calls to action, and conversion paths - identifying opportunities to improve as we scale.\nBuild and scale repeatable frameworks and playbooks for conversion optimization that flex across our key verticals and regions.\nContinuously test landing pages, messaging, calls to action, and other elements of the web experience to understand what actually improves conversion.\nLifecycle Marketing: Email, Nurture and Webinars\nOwn the email and nurture program end-to-end, from architecture and strategy through hands-on execution and optimization.\nBuild and optimize HubSpot workflows, lists, forms, audience segmentation, email campaigns, and always-on, re-engagement, post-event, and recycled-lead nurture programs.\nOwn email segmentation, deliverability, engagement, and the nurture paths that move people from an initial interaction toward a qualified conversation, partnering with Business Development and RevOps to support effective handoffs and follow-up.\nRegularly test and improve subject lines, messaging, calls to action, audiences, and cadence based on performance data.\nPartner with Content and Field & Events on webinar strategy and execution as a core lifecycle and demand generation channel.\nCampaigns and Measurement\nOwn the strategy, planning, and end-to-end execution of integrated demand campaigns for your channels - including day-to-day budget management and flighting within your allocated spend - coordinating with our account-based, field and events, and content teams.\nProvide the digital and lifecycle layer - landing pages, email flows, paid support, and tracking - that plugs into campaigns led by other teams, such as ABM account pushes and field & events programs.\nWith Marketing Operations owning the underlying reporting and attribution infrastructure, own digital-sourced pipeline contribution, cost per lead and channel performance - interpreting the numbers and directing where we invest more, adjust, or cut.\nReport on channel and campaign performance weekly, with a monthly summary on pipeline contribution and ROI to inform leadership updates.\nTurn campaign and channel performance into market intelligence - what's working, what's not, and how we improve - then proactively partner with Sales, Business Development, Product, and other teams to act on it: sharing insights, drafting new test messaging, and adjusting the mix.\nTest and evaluate new platforms and channels as we grow, including tools like G2 and other intent or review-based platforms.\nIdeal Qualifications:\nFour to seven years in B2B demand generation, with at least two years owning paid media, SEO, or both directly - not just briefing an agency.\nExperience taking a business or pipeline goal and figuring out the demand generation strategy behind it - who to reach, where to reach them, what to put in front of them, and how to measure whether it's working.\nHands-on HubSpot experience is required: workflows, lists, forms, segmentation, email. Working knowledge of Salesforce and how the two talk to each other.\nExperience building nurture programs from scratch, with a clear grasp of the difference between a sequence and a lifecycle.\nComfort with complex, high-value enterprise sales cycles and technical buyers.\nHands-on experience using AI tools in your day-to-day marketing work, whether that's research, campaign development, analysis, optimization, or execution.\nDemonstrated experience using data and experimentation to interpret performance, develop informed hypotheses, test ideas and recommend next steps.\nStrong written and verbal communication, with the ability to brief agency partners, develop compelling campaign messaging, and present plans and results to stakeholders across the business.\nA collaborative, cross-functional working style, with experience partnering closely with Sales, Business Development, RevOps, and content rather than working in a silo. \nAn Exceptional Candidate Will Have:\nExperience marketing to telecom, AdTech, financial services, or the public sector.\nExperience marketing infrastructure software, data platforms or AI technologies.\nFamiliarity with intent data platforms and tools like G2.\nInterview Requirements: All interviews are conducted via video and require candidates to have their camera on for the duration of the session. The use of video filters, face-altering effects, or virtual backgrounds is not permitted for security and verification purposes.\nWe are not open to using an agency or staffing company at this time. We do not accept unsolicited agency or staffing resumes and we are not responsible for any fees related to unsolicited resumes. \nOcient is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex (including pregnancy status), sexual orientation, gender identity, national origin or ancestry, ethnicity, citizenship status, age, physical or mental disability, veteran status, marital status, parental status, genetic information, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, please contact  for more information.\nAll official Ocient job postings and recruiting communications will come directly from our team via our Careers page, LinkedIn, or from an ocient.com email address. 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