{"id":1469341,"url":"https://alion.io/job/ocvibe-lifecycle-marketing-manager","title":"Lifecycle Marketing Manager","company":{"id":1921311,"name":"OCVIBE","domain":"ocvibe.com","url":"https://alion.io/company/ocvibe","size_band":null,"is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":100,"open_postings":3,"ghost_share":0,"stale_share":0,"repost_share":0,"time_to_fill_p50_days":52,"computed_at":"2026-10-12T06:55:09Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Anaheim, United States"],"countries":["US"],"hiring_countries":[],"hiring_countries_total":0,"salary":{"min":75000,"max":85000,"currency":"USD","period":"year","gross":null,"usd_annual":85000},"salary_estimate":null,"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":false,"technologies":[{"name":"Salesforce","optional":false}],"status":"live","first_seen_at":"2026-09-17T00:00:00Z","employer_posted_date":"2026-09-17","last_verified_at":"2026-10-12T08:46:54Z","board_verified":true,"closed_at":null,"days_open":25,"trust":{"level":"ok","repost_count":null,"flags":[],"days_open":25},"description":"A great experience starts with you!\nJoin our team to help create and develop the future of live entertainment and sports in Orange County!\nOnce you've had a chance to explore our current open positions, apply to the ones you feel best suit you, as an applicant, you can always see your application status in your profile.\nMission: To be a place where the everyday becomes extraordinary - and the potential is unlimited. Where every experience can change you\nVision: We are the gathering place of Orange County\nValues: Be Safe | Do the Right Thing | Be Generous | Include Everyone | Make it Easy | Be Bold\nJob Title:\nLifecycle Marketing ManagerPay Details:\nThe annual base salary range for this position in California is $75,000 to $85,000 per year. The starting pay for the successful candidate depends on various job-related factors, including but not limited to the candidate’s geographic location, job-related knowledge, skills, experience, education/training, internal value, peer equity, external market demands, and organizational considerations.Owns CRM, lifecycle email, and loyalty program strategy to drive acquisition, retention, frequency, and customer lifetime value. Responsible for developing and executing data-driven lifecycle marketing strategies that nurture audiences through acquisition, engagement, and retention.\nResponsibilities\nBuild and manage lifecycle marketing campaigns across email, SMS, and push channels, supporting acquisition, onboarding, engagement, and retention goals\n\nManage audience segmentation, automation, and personalization workflows\n\nAnalyze campaign performance and recommend optimizations\n\nPartner with digital, social, and guest experience teams to enhance customer data use\n\nDevelop strategy for loyalty program for district visitors inclusive of entertainment visitors, office workers, employees, and residents\n\nPerform other duties as assigned\n\nQualifications\n5+ years of CRM and email marketing experience\n\nHands-on experience with marketing automation platforms and segmentation tools (Salesforce, Marketing Cloud)\n\nStrong analytical skills with experience using data to inform creative and strategic decisions\n\nExperience managing large-scale CRM databases and integrations\n\nBackground in developing loyalty programs to increase dwell time and spend\n\nKnowledge, Skills, and Experience\nEducation - Bachelor’s Degree\nExperience Required - 5+ Year\nThis position is on-site.\nCompany:\nOC Sports & Entertainment, LLCOur Commitment:\nWe are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, parental status, military service, medical condition or any protected category prohibited by local, state or federal laws. We are firm believers that diversity and inclusion among our team members are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.\nThanks for your interest in becoming part of OCVIBE!","description_format":"text","description_chars":3250,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":[],"lifecycle":[{"event":"open","at":"2026-09-29T15:39:24Z"}],"visa":[],"liveness":{"score":71,"band":"hot","label":"Hiring now","p_open":1,"p_active":0.793,"p_room":0.9,"age_days":25,"expected_fill_days":52,"reasons":["conf:3","win:mid"],"computed_at":"2026-10-12T06:55:09Z"},"pay":{"stated_usd_annual":85000,"is_top_pay":false},"html_url":"https://alion.io/job/ocvibe-lifecycle-marketing-manager","json_url":"https://alion.io/job/ocvibe-lifecycle-marketing-manager.json","meta":{"generated_at":"2026-10-12T12:12:44Z","cache_seconds":300,"methodology":"https://alion.io/methodology","terms":"https://alion.io/terms","contact":"https://alion.io/contact","api":"https://alion.io/developers","about":"Alion is a live layer of people, companies and AI agents: who they are, whether they are real and active right now, what they do and how to work with them, readable by people and by agents and paid per call.","catalog":"https://alion.io/catalog.json","usage":{"tier":"crawler_verified","counted_by":"address","units_charged":1,"used_today":18951,"day_limit":null,"remaining_today":null,"minute_limit":300,"resets_at":"2026-10-13T00:00:00Z"}},"offers":[{"id":"company.slices","title":"One company in depth, by slice","status":"live","price":{"credits":0.02,"usd":0.002,"plus_per_slice":{"credits":0.05,"usd":0.005}},"unit":"per company, plus each slice with data","note":"the employer in depth","call":{"mcp_tool":"get_company","arguments":{"id":1921311},"rest":"https://alion.io/mcp/rest/get_company?id=1921311"},"human":"https://alion.io/catalog?offer=company.slices&for=job%2Focvibe-lifecycle-marketing-manager"},{"id":"market.stats","title":"A market slice: pay, demand and time to fill","status":"live","price":{"credits":1,"usd":0.1},"unit":"per slice","note":"pay, demand and time to fill for this role and place","call":{"mcp_tool":"market_stats"},"human":"https://alion.io/catalog?offer=market.stats&for=job%2Focvibe-lifecycle-marketing-manager"},{"id":"job.search","title":"Open jobs by role, technology, place, pay and visa","status":"live","price":{"credits":0.02,"usd":0.002},"unit":"per posting in a list","note":"similar open postings","call":{"mcp_tool":"search_jobs"},"human":"https://alion.io/catalog?offer=job.search&for=job%2Focvibe-lifecycle-marketing-manager"},{"id":"company.verify","title":"Is this company real and active right now","status":"pilot","price":null,"unit":"per company","request":{"url":"https://alion.io/catalog/request","method":"POST","body":"{\"offer\": \"company.verify\", \"for\": \"job/ocvibe-lifecycle-marketing-manager\", \"note\": \"what you need it for\"}"},"human":"https://alion.io/catalog?offer=company.verify&for=job%2Focvibe-lifecycle-marketing-manager"}]}