Campaign Manager
Let's Write Africa's Story Together!
Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.
Job Description
You will form part of the Mass Foundation Cluster which is one of the largest customer-facing business segments in Old Mutual. Our vision is to be our customers' most trusted financial partner, passionate about helping them achieve their lifetime goals. Our mission is to enable positive futures for our customers, by bridging the gap between their resources and their financial service’s needs. Our primary goal is to facilitate access to financial solutions for our customers and to keep pace with their changing needs. Our target market is the low and emerging-middle income segment.Accountabilities for the Campaign Manager include:
Translating business strategy, priorities and customer insights into compelling campaign strategies and customer communication experiences.
Managing development and execution of campaigns end-to-end across the customer lifecycle, from acquisition and engagement to retention, growth and loyalty.
Orchestrating campaigns across multiple channels, distribution environments and business areas within a complex, matrixed MFC structure.
Leveraging customer data, segmentation and analytics to enable personalised, insight-led campaigns and improve campaign effectiveness.
Managing internal teams, agencies and suppliers to deliver high-quality campaigns on time, within scope and budget.
Partnering with key stakeholders across the business, external stakeholders, broader marketing teams, communications, digital, data, operations, legal, compliance and technology stakeholders to deliver customer campaigns.
Ensure robust campaign governance, risk management, regulatory compliance and quality assurance.
Measure campaign performance, identify opportunities for optimisation and demonstrate commercial impact and return on investment.
Responsibilities:
Develop and execute integrated marketing, CRM and customer engagement campaigns aligned to MFC’s business and customer objectives.
Manage the end-to-end campaign lifecycle, including research, planning, briefing, creative development, approvals, execution, quality assurance, reporting and optimisation.
Develop campaigns that drive key customer lifecycle outcomes, including acquisition, onboarding, engagement, cross-sell, upsell, retention, loyalty, digital adoption and churn reduction.
Plan and coordinate customer communications across multiple channels, including but not limited to SMS, WhatsApp, email, voice, app, web, social, call centres, branches and relationship channels.
Manage multiple campaigns and projects simultaneously within a complex, matrixed environment, ensuring delivery against agreed timelines, budgets, quality standards and KPIs.
Partner with sales and distribution, product, digital, data, communications, operations, servicing, technology and other stakeholders to deliver integrated campaigns.
Ensure campaigns comply with legal, regulatory, POPIA, compliance, brand and governance requirements, including appropriate approvals, version control and audit processes.
Stay abreast of emerging technologies, channels, customer engagement trends and direct marketing best practice to continuously enhance MFC’s campaign capabilities, implementing change where needed.
Lead, coach, and develop campaign team members while fostering a culture of accountability, collaboration, innovation, and high-quality, deadline-driven delivery.
Requirements:
Bachelor's degree in Marketing, Communications, Business, or a related discipline.
Minimum 5+ years' experience in marketing, communications, CRM, campaign management, or a related field.
Proven experience managing campaigns from strategy development through execution, measurement, and optimisation.
Demonstrated experience operating in highly regulated environments requiring governance, compliance, and formal approval processes.
Developing and executing integrated marketing, CRM, and customer engagement strategies.
End-to-end campaign lifecycle management, including briefing, planning, budgeting, approvals, execution, reporting, performance measurement, optimisation and post-campaign analysis, using insights to drive continuous improvement and business outcomes.
Customer lifecycle marketing across acquisition, onboarding, engagement, retention, cross-sell, upsell, loyalty and churn management.
Managing and optimising customer journeys to improve customer experience and business outcomes.
Orchestrating multiple campaigns simultaneously within a complex, matrixed environment.
Managing campaign budgets, supplier costs, and agency spend while ensuring optimal resource utilisation and business value.
Stakeholder management, including collaboration with agencies, suppliers, product, operations, marketing, legal, compliance, technology and senior leadership teams.
Managing formal governance, approval, and risk management processes, including legal, compliance, regulatory, POPIA, brand, version control, and audit requirements.
Delivering customer communication and engagement initiatives associated with business transformation, operational change, or regulatory programmes.
Leading, coaching, and developing teams to achieve business and campaign objectives.
Industry experience: Financial Services, Insurance, Banking, Fintech and Lending
Industries will also be considered: Retail, Telecommunications, Advertising and Marketing Agencies
Key Skills / Systems Expertise
Strategic and Commercial Skills
Strong strategic thinking and planning capability, with the ability to align marketing initiatives to business objectives.
Commercial acumen with an understanding of customer value, revenue growth, retention, and campaign return on investment.
Strong stakeholder influencing skills, including the ability to challenge constructively and manage competing priorities effectively.
Campaign Management Skills
Integrated campaign management with accountability for the end-to-end campaign process.
Customer journey mapping and lifecycle marketing expertise.
Project management skills, including planning, risk management, dependency management, prioritisation, and delivery tracking.
Ability to manage multiple concurrent campaigns and deliver under pressure in a fast-paced environment.
Analytical and Reporting Skills
Strong analytical, problem-solving, and decision-making capabilities.
Experience developing campaign dashboards, scorecards, and executive reporting.
Knowledge of campaign measurement frameworks, attribution models, customer lifetime value principles, and marketing performance metrics.
Experience conducting A/B testing and optimisation initiatives.
Leadership Skills
Team leadership, coaching, mentoring, and capability development.
Resource planning and workload management.
Performance management and fostering a high-performance culture.
Strong communication and presentation skills, including engagement with senior stakeholders and executive audiences.
Systems Expertise
Proficiency in enterprise CRM and campaign management platforms.
Experience with Marketing Technology (MarTech) solutions and customer engagement platforms.
Experience using workflow and project management tools such as Jira, Microsoft Planner, SharePoint, or similar platforms.
Strong understanding of customer data, audience management, segmentation tools, and data governance practices.
Knowledge (Technical and Professional Information Needed to Perform the Job Successfully)
Marketing and Customer Knowledge
Marketing principles, including segmentation, targeting, positioning, customer and value propositions, and marketing funnels.
CRM strategy, customer engagement, and retention methodologies.
Customer experience management and journey design.
Customer behaviour and engagement within the South African market.
Financial Services Knowledge
Understanding of financial services products and customer journeys, particularly within the mass-market segment.
Knowledge of industry regulations and customer communication requirements relevant to financial services.
Governance, Compliance and Risk Knowledge
Legal, compliance, regulatory, and governance frameworks.
POPIA and customer data privacy requirements.
Treating Customers Fairly (TCF), Consumer Protection Act (CPA), and other applicable customer communication regulations.
Risk identification, mitigation, and reputational risk management.
Campaign documentation, audit trail management, version control, and approval governance.
Data and Digital Marketing Knowledge
Digital marketing and customer engagement principles.
Advantageous Knowledge
Behavioural Economics.
Advanced Personalisation and Recommendation Models.
Next Best Action (NBA) methodologies.
Marketing Technology (MarTech) ecosystems.
Artificial Intelligence (AI) in marketing and customer engagement.
Predictive analytics and customer modelling.
Advanced experimentation techniques, including A/B and multivariate testing.
Skills
Campaign Management, Campaign Strategies, Customer Knowledge, Customer Relationship Management (CRM), Financial Services, Governance Risk Compliance (GRC), Leadership, Reporting, Strategic ManagementCompetencies
Action OrientedBuilds Effective TeamsBusiness InsightCommunicates EffectivelyCultivates InnovationDrives ResultsEnsures AccountabilityManages ComplexityEducation
Bachelors Degree (B) (Required)Closing Date
21 September 2026 , 23:59The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.
The Old Mutual Story!