{"id":3268035,"url":"https://alion.io/job/old-mutual-limited-performance-marketing-manager","title":"Performance Marketing Manager","company":{"id":5366,"name":"Old Mutual Limited","domain":"oldmutual.com","url":"https://alion.io/company/oldmutual","size_band":"5000+","is_staffing_agency":false,"employer_type":"direct","is_intermediary":false,"listed_via":null,"ats_vendor":"Workday","truth_index":{"grade":"A","score":91,"open_postings":52,"ghost_share":0,"stale_share":0.538,"repost_share":0.019,"time_to_fill_p50_days":11,"computed_at":"2026-10-31T05:58:55Z"}},"role":"Marketing","role_family":"Marketing","seniority":"senior","employment_type":"full_time","work_mode":"on_site","remote_scope":null,"remote_scope_basis":null,"remote_working_hours":null,"hiring_geo_confidence":"structured","locations":["Johannesburg, South Africa","South Africa"],"countries":["ZA"],"hiring_countries":[],"hiring_countries_total":0,"salary":null,"salary_estimate":{"min_usd":25000,"max_usd":52000,"period":"year","method":"role_seniority_country_remote_cell","sample_n":18},"experience_years_min":5,"visa_sponsorship":false,"relocation_package":false,"has_equity":true,"technologies":[{"name":"Microsoft Excel","optional":false}],"status":"closed","first_seen_at":"2026-10-26T10:26:27Z","employer_posted_date":"2026-10-26","last_verified_at":"2026-10-31T09:37:16Z","board_verified":false,"closed_at":"2026-10-31T09:37:16Z","days_open":4,"trust":{"level":"not_scored","repost_count":null,"flags":[],"days_open":4},"description":"Let's Write Africa's Story Together!\nOld Mutual is a firm believer in the African opportunity and our diverse talent reflects this.\nJob Description\nThe Performance Marketing Manager is responsible for driving the performance marketing strategy and execution for assigned Old Mutual business segments, ensuring that digital marketing activity delivers measurable commercial outcomes such as qualified leads, online sales, conversion growth, cost efficiency, and revenue contribution. The role translates segment objectives, budgets, targets, and customer priorities into clear performance marketing plans, then partners closely with the Campaign Management team to ensure digital campaigns are executed accurately, optimised continuously, and reported with actionable insight.This role requires a commercially minded, analytical, detail-oriented and confident performance marketing professional who can lead through influence, present effectively to senior stakeholders, understand the numbers behind performance, and help take priority segments to the next level through sharper planning, better execution alignment, stronger measurement, and continuous optimisation.\nRole Positioning\nManagement-level individual contributor role, not a Head-level role.\nOwns and drives performance marketing planning, delivery alignment, optimisation and reporting for assigned segments.\nWorks closely with Campaign Management, Media Operations, Analytics, Brand, CRM, Product, Technology, Compliance and segment stakeholders.\nLeads through influence, commercial understanding, evidence-based recommendations and strong stakeholder communication.\nKey Accountabilities\n1. Segment Performance Marketing Strategy\nDevelop and maintain performance marketing strategies for assigned segments, aligned to segment priorities, budgets, targets and growth ambitions.\nTranslate commercial objectives into measurable marketing outcomes, including lead volumes, sales, cost efficiency, conversion rates and revenue contribution.\nIdentify opportunities to scale performance by improving audience targeting, channel mix, content relevance, landing page experience and conversion journeys.\n2. Campaign Planning and Execution Alignment\nWork closely with the Campaign Management team to translate approved strategies into executable digital campaign plans.\nProvide clear briefs, campaign requirements, budget guidance, KPI expectations and optimisation priorities.\nEnsure campaigns are launched accurately, on time, within governance requirements, and aligned to the agreed performance strategy.\nMaintain strong quality assurance discipline across naming conventions, tracking, budgets, creative, targeting, landing pages and reporting inputs.\n3. Performance Optimisation and Commercial Deliver y\nMonitor campaign performance regularly and identify actions to improve efficiency, scale and conversion performance.\nUse data to make recommendations on budget shifts, audience refinements, creative testing, landing page improvements and channel optimisation.\nUnderstand and manage key performance metrics including CPL, CPA, CTR, CPC, conversion rate, ROAS, lead-to-sale conversion and cost-to-income contribution where applicable.\nDrive performance conversations beyond media metrics by linking activity to segment outcomes and business value.\n4. Data, Reporting and Insigh t\nAnalyse performance data and convert it into clear insight, recommendations and next actions.\nPartner with Analytics and Campaign Management teams to ensure tracking integrity, reporting accuracy and consistent performance definitions.\nPrepare performance updates, dashboards and monthly reviews for segment teams and senior stakeholders.\nIdentify patterns, risks and opportunities early, and escalate with practical recommendations.\n5. Stakeholder Leadership and Presentatio n\nBuild trusted relationships with segment stakeholders, senior marketing leaders, campaign managers, analytics teams and operational partners.\nPresent performance results, strategic recommendations, risks and opportunities confidently to senior stakeholders across the Group.\nLead meetings with clarity, structure and commercial confidence, ensuring actions, owners and timelines are clearly agreed.\nTranslate complex performance data into simple business language that enables decision-making.\n6. Budget Management & Commercial Accountabilit y\nOversee and optimise performance marketing budgets across business segments\nEnsure efficient allocation of spend to maximise:Cost per lead (CPL) efficiency\nCost per acquisition (CPA) performance\nReturn on ad spend (ROAS)\n\nDrive accountability for commercial outcomes, not just media metrics.\nKey Deliverables\nSegment performance marketing plans linked to business targets, budgets and commercial priorities.\nCampaign briefs and execution plans that enable accurate delivery by the Campaign Management team.\nWeekly and monthly performance reviews with clear insights, actions and optimisation recommendations.\nBudget tracking, forecast updates and recommendations for reallocating spend to stronger-performing opportunities.\nImprovement plans for underperforming campaigns, journeys, audiences or creative assets.\nSenior stakeholder presentations that clearly explain performance, risks, opportunities and decisions required.\nKey Attributes for Success at Old Mutual and Beyon d\nCommercial ownership: Thinks beyond clicks and impressions, and understands how performance marketing contributes to leads, sales, revenue, customer growth and segment success.\nAnalytical confidence: Comfortable working with numbers, trends, budgets, conversion rates, forecasts and performance trade-offs.\nAttention to detail: Maintains accuracy across briefs, budgets, tracking, campaign setup, reporting and stakeholder updates.\nStrategic execution mindset: Can connect segment strategy to campaign execution and ensure the work translates into measurable outcomes.\nStakeholder presence: Presents with confidence, leads discussions effectively, and communicates performance clearly to senior audiences.\nCollaboration and influence: Works well with Campaign Management and cross-functional partners without needing direct reporting lines.\nProblem-solving discipline: Identifies root causes of underperformance and proposes practical actions rather than only reporting results.\nGrowth orientation: Constantly looks for ways to scale, improve, test and take the assigned segments to the next level.\nKey Performance Indicatort s\nQualified lead volumes and lead quality by segment.\nOnline sales, conversions and conversion-rate improvement.\nCost per lead, cost per acquisition and budget efficiency.\nReturn on ad spend and contribution to segment objectives.\nCampaign launch accuracy, timing and execution quality.\nQuality of insights, recommendations and performance reviews.\nStakeholder confidence and satisfaction with performance marketing support.\nQualifications and Experienc e\nBachelor’s degree in Marketing, Business, Commerce, Analytics or a related field.\nRelevant digital marketing or performance marketing certifications are advantageous.\n5 to 8 years’ experience in performance marketing, paid media, digital campaign management or growth marketing.\nExperience managing performance across channels such as paid search, paid social, programmatic, display, video, retargeting and affiliate or partner channels where applicable.\nExperience working in a complex, matrixed environment with multiple stakeholders and governance requirements.\nTechnical Capabilities\nPerformance marketing strategy and paid media planning.\nBudget planning, tracking, forecasting and optimisation.\nStrong understanding of digital campaign metrics, funnel performance and commercial KPIs.\nAbility to interpret reports from media platforms, analytics tools and dashboards.\nUnderstanding of tracking, tagging, attribution, landing page performance and conversion-rate optimisation.\nStrong Excel, PowerPoint and presentation capability, with the ability to turn data into decision-ready insight.\nnaSkills\nCompetencies\nAction OrientedBuilds Effective TeamsBusiness InsightCommunicates EffectivelyCultivates InnovationDrives ResultsEnsures AccountabilityManages ComplexityEducation\nBachelors Degree (B): Marketing (Required)Closing Date\n30 October 2026 , 23:59The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.\nThe Old Mutual Story!","description_format":"text","description_chars":8467,"description_truncated":false,"requirements":{"experience_years_min":5,"management_years_min":null,"team_size_min":null,"manages_managers":false,"education":{"level":"bachelor","optional":false},"security_clearance":false,"languages":[]},"benefits":["Equity"],"hiring_locations":[],"hiring_excludes":[],"relocation_offered":false,"industries":["Commercial & Retail Banks","Property & Casualty Insurance","Asset Management & Funds","Life Insurance & 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